This week Cara and I review the current happenings in the world of indie and we briefly discuss our own plans for 2026. And at 43.47 (if you want to skip ahead) Cara makes a sad announcement :( We both wish you a Happy New Year and here's to an enjoyable, fun 2026! James. USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance t...

In this festive episode of the Indie Writers Club, James Blatch and Cara Clare discuss the challenges of taking downtime during the holiday season while managing their writing businesses. They reflect on sales trends during Christmas, share personal experiences with marketing strategies, and delve into the impact of TikTok's algorithm changes on book promotion. The conversation also highlights success stories in indie publishing, the implications of AI in translations, and innovative book lau...

In this week's episode Cara and James are joined by Robin Bennett-Freebairn whose non-fiction gift books are flying off the virtual Etsy shelves. This has big implications for special editions and box sets, especially at this time of year. USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https:...

In part two of a look back at 2025, Cara and James discuss where we are with AI acceptance (spoiler, a dwindling band of holdouts very much exist). We also discuss direct selling as one of the big expansion areas for indies. USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indie...

In this episode Jame & Cara start to look back on a fast moving year for indie publishing. They touch on AI Translations, one of the big breakthrough areas, the mythical A10 Amazon Algorithm and plenty of other chat! USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewrit...

We are joined by the multi-talented Adam Beswick (AP Beswick) to talk empire building. Adam has used TikTok to build a loyal following of readers and he now focuses on selling direct to them, using TikTok Shop and TikTok Lives. He's an evangelist for the platform and he has a fantastic mindset. It's a great chat! USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live...

It's NovelNovember and we're both drafting a new novel! USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub.com/support

This week Cara & James touch on the subject of influencers and how to use them. James also talks about the coming AI storm for ads, he reports on AuthorNation and rants about the cost of living! USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub.com/support

In this week's episode, James reports from AuthorNation, indie publishing's largest conference. The talk is of new technology, a recent slump in ads effectiveness and the possibility of more seismic changes to come! USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewriterscl...

This week we delve into the intriguing world of ghost writing. You might know Cara is/has been, a professional ghost writer and she spills the beans on this industry that takes place largely in the shadows. We also touch on the sudden epidemic of author scams using AI to highly personalise the first approaches. USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As wi...

This week we have a bona fide guest! Cissy Mecca is a close friend and fellow author whose work I'm constantly admiring—she's brilliant at finding innovative ways to streamline our publishing workflow. (And she's an incredible writer, too.) We recently stayed together in Florence, and I was fascinated watching her receive her daily structure from her assistant "Pedro." Turns out Pedro isn't a person at all, but an AI she's trained to organize her entire work life, freeing her up to focus on t...

We discuss the the state of Trad vs Indie after a couple of comments from notable authors and commentators and come to an interesting conclusion! Also - it's possible Taylor Swift is secretly self-publishing poetry on Amazon KDP! We look at the evidence and implications... USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to dis...

Much has happened behind the scenes of the Facebook Ads Manager and so james is setting out a series of tests. spending money on various combinations of Adv+ and manual targeting to see what's working now. James also reveals the finalists for the 2025 Amazon Kindle Storyteller Award without giving away any judging secrets! USEFUL LINKS: Get 15% of annual plans at our sponsor ProWritingAid by using code IWC15 https://www.prowritingaid.com Join our Patreon for exclusive access includi...

It's Friday! It's the Indie Writers Club! We continue our deep dive into the new era of searching using AI. Even if you are dead set against all things AI - you cannot ignore the fact that readers will be searching for your books using AI in the future. That means you need to adapt the way you describe your books, where you list them and a host of other things. If you want to learn more on this subject, I'd encourage you to sign up to Reedys's Ricardo Fayet's newsletter here: https://www.indi...

The era of keywords and Google searches is coming to an end. Searching through a longer form conversation with an AI is already taking over. That means we need to get our blurbs and book packages ready for the new era. James & Cara discuss the take-aways from NINC including Ricardo Fayet's talk on GEO. USEFUL LINKS: Ricardo's Blog: indiewritersclub.com/ricardo Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing ca...

In episode 55, James reports from the Floridian beach where he's attending the annual NINC conference. He and Cara also report some encouraging signs from their Facebook Ads campaigns. USEFUL LINKS: Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub.com/support

Making the switch from hobbyist to full-time author is a dream for many. But it comes with its own challenges. From two of us who have become full time self-employed, we go through some of the pitfalls and areas to think about. USEFUL LINKS: Self Publishing Launchpad is open for enrolment: https://www.learnselfpublishing.com/launchpad Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub...

It's part 2 of our discussion about generating income from audio versions of your books. We talk about the AI options among other things, and James has a mini rant about the opposition many authors still face, because they use the latest technology which is available to all. USEFUL LINKS: ElevenLabs: https://www.indiewritersclub.com/elevenlabs Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. ht...

We take a two episode dive into audio books. In the first part we discuss the options facing indies, such as wide or exclusive, self produce or collaborate etc. USEFUL LINKS: Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub.com/support Self Publishing Launchpad Waitlist: https://www.learnselfpublishing.com/launchpad

There's no correct way to plot, but here are our suggestions. Mentioned in the pod were my 5 points to note during plotting - see below the links. USEFUL LINKS: Join our Patreon for exclusive access including Live Q&As with James & Cara and your chance to discuss your writing career. https://www.indiewritersclub.com/support Novel November - a new way to write a novel in November https://prowritingaid.com/novel-november Five Plotting Points to help Guide You: 1. &...