Gordon speaks with LinkedIn strategist and creator Fatima Khan about how she built the LinkedIn Tea brand and helps founders and professionals turn content into qualified leads. The conversation covers audience-first positioning, consistent posting, hooks that stop the scroll, storytelling that builds authority, smart use of DMs, and realistic expectations of the algorithm. Fatima shares practical steps for moving from “chasing views” to designing offers, CTAs and conversations that convert. Fatima Khan (LinkedIn Tea) — LinkedIn coach/strategist known for “spilling LinkedIn tea”: actionable insights on personal branding, community-led growth and lead generation for founders and operators. She advises to lean into video when it serves the point. Repurpose story-led clips; watch emerging creator incentives (00:20:33–00:20:50). Connect with Fatima here on Linkedin https://www.linkedin.com/in/fatima-rasheed-khan/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Dmitry Olerinskiy, Digital Strategy Director, Decathlon. Decathlon’s Digital Evolution: How one of the world’s largest sports retailers is embracing digital strategy to enhance customer experience both online and in-store. Data-Driven Insights: The role of analytics and AI and influencer marketing in understanding consumer behaviour and tailoring product offerings. Omni-channel Strategy: Integrating physical retail with e-commerce to create seamless brand experiences. Leadership and Culture: Dmitry’s insights on driving innovation through culture, collaboration, and empowering teams. Key Takeaway: Digital transformation isn’t about technology alone — it’s about people, purpose, and progress. Dmitry emphasises the importance of agility, sustainability, and customer-centred thinking in shaping the future of retail. Learn more about your ad choices. Visit megaphone.fm/adchoices

The E-commerce Evolution: Rowan discusses how Carlsberg has adapted to changing consumer habits and the rapid growth of online retail in the drinks industry. Digital Transformation: Insights into how Carlsberg integrates digital strategies across its brand portfolio to improve customer experience and operational efficiency. Influencer and Partnership Marketing: How Carlsberg leverages partnerships and storytelling to strengthen consumer engagement and brand loyalty. Sustainability and Purpose: The company’s focus on sustainable practices and responsible marketing. Future Trends: The potential of AI, personalisation, and data analytics in shaping the future of e-commerce within the drinks sector. Key Takeaway: Success in modern marketing comes from balancing heritage with innovation — staying true to brand values while embracing digital transformation and consumer-centric thinking. Learn more about your ad choices. Visit megaphone.fm/adchoices

Anita Verma is Senior Advisor at Dell Technologies. The discussion centres around employee influence, thought leadership, and how organisations can harness their people as authentic brand advocates. With over 25 years of experience in learning and development, she has successfully managed global programs, developed strategic partnerships, and created engaging content to drive a sales pipeline that serves all IT audiences, at all levels too. Anita is certified in Generative AI and Prompt Engineering and hold a National Diploma in Business Administration and Management from Richmond upon Thames College, and a Level 4 qualification in Adult Teaching from City & Guilds of London Art School. Trained by the Association of Talent Development, Boston, USA in the art of Creative Training Techniques under the instruction of Bob Pyke. Learn more about your ad choices. Visit megaphone.fm/adchoices

On the podcast today is Nada Alkutbi, she talks extensively about how IBM have leveraged their 200 IBMers to being real thought leaders in the business.  Nada Alkutbi, recently appointed as Global Social Media Strategy and Orchestration manager at IBM, has been working in digital and social media for over ten years. Nada leads the social media strategy across 16 markets and shares her experience and best practices on leading social advocacy programmes across countries and cultures. https://www.linkedin.com/in/nadaalkutbi/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Christophe Tavlaridis is a seasoned professional in social media and digital marketing with extensive experience across various industries. Currently serving as the Global Social Media & Influence Marketing Manager at Groupe SEB since September 2019, Christophe leads social media strategies for brands such as Tefal, Rowenta, Krups, and Seb. Previous roles include consultant digital at H&F Consulting, social media manager at public actif, and web marketing manager at the Office de Tourisme de Leucate. Notable achievements encompass enhancing digital strategies for prominent clients, executing large-scale events, and developing comprehensive social media plans. Christophe holds multiple degrees, including a Master 2 in Ingénierie Touristique and a professional certificate in culinary arts from L'atelier des Chefs. Learn more about your ad choices. Visit megaphone.fm/adchoices

The speaker coach Orly Amor shares her wisdom on the Influence Global Podcast. Orly Amor grew up believing that knowledge is meant to be shared. After launching five companies and discovering firsthand how challenging it can be for experts to turn their insights into income, she made it her mission to help others do exactly that. Armed with an MBA, a JD, and certifications in human behavior analysis, Orly spent 27+ years building a system that catapults authors, coaches, speakers, and entrepreneurs from simply “having a message” to making a six-figure income by sharing it. Along the way, she also founded the You Are My Light Foundation & Trust, devoted to rescuing and empowering victims of human trafficking—because for Orly, “success” has always meant using your gifts to change lives. Find out more here https://meetorlyamor.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices

After some years developing websites and interactive and digital marketing projects, Guillem joined Merck in 2009, and he has been always related to digital marketing projects on the business side. Since 2020 Guillem has been driving the Social Selling initiative for Merck Life Science, focusing on Social Scouting with LinkedIn Sales Navigator, Social Listening and Employee Advocacy, to help Sales teams be more effective by using social channels to uncover new business opportunities. His work with using Chat CPT to support employee content has been truly inspiring with some great results. Folllow him on Linkedin for more https://www.linkedin.com/in/guillemcardenal/ Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode we talk about what it’s like to be a content creator with Anthony Hui. He is a content creator and social media manager who focuses on making content that actually resonates with and connects people. He has grown his own TikTok to 50k+ followers, created viral videos with millions of views, and worked with brands like Trip.com, the Premier League, and most recently, Suno, where his video surpassed 3M views. Whether he is  in front of the camera or managing strategy behind-the-scenes, he brings a mix of creativity, data-awareness, and a genuine ‘feel’ for culture and community. Find out more from Anthony here https://www.linkedin.com/in/anthony-h-0a584b263/ and on his TikTok account www.tiktok.com/@ant_on_knee Learn more about your ad choices. Visit megaphone.fm/adchoices

Perla Bloom is a dynamic global marketing strategy leader, passionate about the intersection of tech, creativity, and culture. She builds brands, creates connected experiences for audiences that solve a problem to reach specific objectives and is a sought-after international speaker at industry events and on podcasts. She currently leading comms planning for innovation and entertainment at Expedia Group, and before that was at EA Games writing global marketing strategies for iconic games like Battlefield, The Sims, Need for Speed and many more. She also has expertise spanning various sectors, from FMCG to fintech, to Luxury and writes a newsletter that decodes cultural signals shaping brands and tech called ‘Culture Meets What’s Next'. Whatever the project she has worked on, she is always committed to providing fully integrated, truly creative campaigns, that touch the cultural entities significant to her audiences, with a focus on innovative digital multi touchpoint experiences, more recently involving emerging tech such as AI. Connect with her on LinkedIn https://www.linkedin.com/in/perlabloom/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Stuart (Stu) Hazell is an award-winning global leader in employer branding and recruitment marketing, known for blending strategic creativity with data‑driven impact. With 15 years of experience across digital and traditional marketing roles at companies like CA Technologies, IBM, and Workday, he’s built employer brands that truly resonate across global talent markets. Learn more about your ad choices. Visit megaphone.fm/adchoices

Birgit Raes a top sales enablement specialist for Panasonic's Toughbook brand shares how they created a really targeted ambassador program with 5 of their existing successful online experts by focusing on 5 key target clients. The razor sharp focus which wasn’t about massive likes or shares but a but about drilling down to 25 accounts across 5 people was so successful that they have 22 meetings booked with this key list of targets. Listen to how they did it. And if you want to connect with Birgit here is her details https://www.linkedin.com/in/thepinkprofessional/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Hughes  is not a YouTube sensation, this is true, but he does know how to create videos and he  knows how to strategically launch your channel to make money from day one, that’s how he was able to generate £40,000 from YouTube with less than 1000 subscribers. With his video company he travelled the world creating video for huge brands through to small businesses, he understood how to get the most out of the equipment you have, whether that’s an iPhone or a Mirrorless camera with detachable lenses, He knows YouTubers who have built their channels to 100,000 subscribers with just their mobile phones. Teaching business owners how to create video has been his job for almost 10 years and  he can use that skill, expertise and experience to help you fast track your video production and get you started on the same journey as me, as he cements his  place on YouTube. Find Matt on Linkiedin on his own website  Also Matt is the founder of TubeFest an event not to be missed. Learn more about your ad choices. Visit megaphone.fm/adchoices

Founder of The Breaking B2B agency and  podcast Sam Dunning shares his amazing insights on what b2b marketers can do to leverage better conversions through search.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Top Linkedin voice and marketing influencer Archana talks about her journey. Archana Dhankar is a seasoned B2B marketing professional with deep expertise in marketing transformation and AI implementation. Her recent speaking engagements have covered various topics, including AI in content creation and future-ready skills. She brings a practical, results-oriented approach to helping organisations navigate the challenges and opportunities of AI adoption. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ella D’Souza & Greta Quintini, the powerhouse duo behind Shalla—a female-founded agency that’s redefining what it means to manage and grow talent in today’s creator economy. In just two years, they’ve scaled Shalla from five clients to over 50 creators by doing what few agencies truly know how to do: build social media stars from the ground up. From niche voices to digital powerhouses with 5M+ followers, they help talent go beyond virality to build lasting, meaningful careers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Ed Davidson is the Chief Growth Officer for the Cannes LIONS Festival. With huge global audiences and record numbers of entries for the prestigious Cannes LIONS awards, this year the team are focused on growing a larger creator audience and Ed tells how thats happening. Ed is most excited by new intersections between creativity, brands, entertainment and technology while also passionate about creating high-performing teams. As the Chief Growth Officer for LIONS, Ed is focused on creating and implementing a sustainable and long-term growth strategy in line with the LIONS vision. If you want to follow Ed on Linkedin - connect here https://www.linkedin.com/in/ed-davidson-184ab938/ Learn more about your ad choices. Visit megaphone.fm/adchoices

We talk on our podcast today with Bonnie Bruderer about streaming platforms as the opportunity for so many creators. As the CEO of BINGE Networks, Bonnie has been leading the streaming distribution and licensing industry for over nine years, helping filmmakers and producers get their projects placed and monetised on all major streaming platforms, such as Tubi, ROKU, Apple TV, Amazon, and more. With her extensive background in online marketing, online advertising, and public relations, she has developed a turnkey solution that offers licensing, distribution, and syndication services for any film or TV show, with fast and proven results. Bonnie's mission is to support and empower video creators and filmmakers to reach their audiences and generate revenue from their content, without the hassle and complexity of dealing with streaming networks, agents, and aggregators. she has leveraged my deep relationships and expertise in the industry to negotiate thousands of licensing deals and generate millions in revenue for our clients. She is also a certified corporate performance coach from Columbia University, a business marketing strategist, a renowned speaker, a branding consultant, and a four-time author, with multiple awards and honours for her entrepreneurial and leadership achievements. I am passionate about sharing my knowledge and insights with others, and  she has been featured on NBC, ABC, FOX, The New Morning Show, and other high-profile media outlets. Find Bonnie  on https://www.linkedin.com/in/bingenetworks/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Matt Throne has been immersed in the YouTube space full-time for over five years. He began by working alongside his brother, one of the platform’s top sports gaming creators, before building his own channel as a basketball commentary YouTuber. Now, Matt has launched his latest venture, Throne University, a high-impact YouTube growth cohort designed to help online entrepreneurs succeed on the platform. Find him in Linkedin https://www.linkedin.com/in/matt-throne-76057a138/ Learn more about your ad choices. Visit megaphone.fm/adchoices

Social media has propelled countless creators to stardom, but an increasing number are looking beyond platform-driven revenue streams to build lasting businesses. With the unpredictability of algorithm adjustments and platforms' shifting priorities, diversification is key—leading many influencers to partner with investors, agencies and brands to launch their own ventures. Unlike traditional startups, creators have a built-in advantage: they deeply understand their audiences. With access to real-time engagement data and firsthand insight into what resonates, they are uniquely positioned to develop products and services that authentically connect and sell. Jennifer Glen, General Manager, Americas at Squad, talks about how this trend is reshaping the business landscape? She shares real-world examples, from Alex Cooper’s Unwell to influencers she works with directly like @whatsgabycookin (1M followers), who turned her platform into a thriving company. Learn more about your ad choices. Visit megaphone.fm/adchoices