In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
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In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
December 2025: Unilever's Creator Takeover, Radisson's Nano Strategy & The M&A Rebound
Influence Weekly
15 minutes
1 month ago
December 2025: Unilever's Creator Takeover, Radisson's Nano Strategy & The M&A Rebound
In this year-end episode, hosts Ceci Carloni and Nii Ahene explore three stories that reveal how brands are fundamentally restructuring around creator-first strategies: 🧼 Unilever Admits Defeat (And Wins): The CPG giant's home care division transformed Cleanipedia—a 20-year-old cleaning tips website—into a global creator platform working with 2,000 creators across multiple countries. Their new CEO strategy includes "Said by Others" as a core pillar, essentially admitting that creators deliver...
Influence Weekly
In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
