Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in todayâs episode, weâre delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTokâs aggressive push into European e-commerce, sparked by their strategic hiring spree. Plus, we explore the growing "de-influencing" movement, which is persuading a stagger...
Show more...