In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
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In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
Influence Weekly
7 minutes
1 year ago
Influence Weekly #45 - Insta vs. TikTok: The 60-Min Battle, TikTok Usage Drops, & Southwest's TikTok Tour
Welcome to Influence Weekly, the podcast that dives deep into the pulse of influencer marketing and the creator economy. I'm Kailani, and in today's episode, we're exploring the intense battle between Instagram and TikTok as they vie for user attention with their new 60-minute content strategies. We'll also investigate why daily usage on TikTok has slipped to just 51 minutes and what this might mean for the platform's future. Plus, don't miss our look at Southwest Airlines' innovative approac...
Influence Weekly
In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
