In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of influencer marketing from a founder's perspective who's been in the trenches since 2013. 🚀 From Clothing Line to Agency Pioneer: Alex shares how selling out his own products through early Instagram promoters led to founding Open Influence at 19—before "influencer marketing" was even a term. We dive into the early days of convincing brands that s...
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In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of influencer marketing from a founder's perspective who's been in the trenches since 2013. 🚀 From Clothing Line to Agency Pioneer: Alex shares how selling out his own products through early Instagram promoters led to founding Open Influence at 19—before "influencer marketing" was even a term. We dive into the early days of convincing brands that s...
Welcome to Influence Weekly, the podcast that dives deep into influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we're unpacking new research that reveals emotion as the key driver behind brand memory and influencer marketing success. We’ll also hear from Smosh CEO Alessandra Catanese on how this iconic comedy brand continues to captivate audiences in 2024. Plus, we'll explore how Panel CEO Andrew Franz is innovating the landscape of influencer-brand deals. Sta...
Influence Weekly
In our first-ever guest episode, host Ceci Carloni sits down with Alex Dahan, founder and CEO of Open Influence, to explore the complete evolution of influencer marketing from a founder's perspective who's been in the trenches since 2013. 🚀 From Clothing Line to Agency Pioneer: Alex shares how selling out his own products through early Instagram promoters led to founding Open Influence at 19—before "influencer marketing" was even a term. We dive into the early days of convincing brands that s...
