In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
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In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
Welcome to Influence Weekly, where we explore the ever-evolving landscape of influencer marketing and the creator economy. I'm Kailani, and in today’s episode, we’re delving into the rising costs of partnering with micro-influencers, as industry rates see significant annual increases. We'll also uncover the details of TikTok’s aggressive push into European e-commerce, sparked by their strategic hiring spree. Plus, we explore the growing "de-influencing" movement, which is persuading a stagger...
Influence Weekly
In this 2026 kickoff episode, hosts Ceci Carloni and Nii Ahene tackle three stories, two of which were built from original Net Influencer research that reveal where the real gaps and opportunities exist in the creator economy: 🤝 Trust Isn't Declining—It's Just Misunderstood: A Harvard Business Review piece challenges the narrative that influencer trust is eroding, arguing that authenticity gets co-created through interactions between creators, brands, agencies, and audiences. Nii introduces t...
