Influencer Entrepreneurs: Marketing Tips to Make You More Visible
Jenny Melrose: Business Strategist
479 episodes
6 days ago
What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nag...
All content for Influencer Entrepreneurs: Marketing Tips to Make You More Visible is the property of Jenny Melrose: Business Strategist and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nag...
What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nag...
Ever wondered what actually happens inside a high-impact business mastermind—beyond slogans and vague motivation? We pull back the curtain on our six-woman, six-month program and show how structure, hot seats, and data-backed decisions turn ambition into measurable growth. From curated member mix to weekly rhythms, you’ll hear exactly how we select complementary strengths, set 90-day plans, and guide focused conversations that translate to revenue. We break down the heartbeat of the format: ...
Google’s results are a scoreboard, and in 2026 the only way to win is to deliver what the current winners don’t. We sat down with Ty from Everything Digital Marketing to unpack the strategies that reliably drive rankings and revenue right now—no fluff, no recycled tips. From intent-first research to experience-rich content, we break down how to choose battles AI can’t win and how to turn your unique perspective into authority and clicks. We start by mapping the biggest shift: if AI can answe...
Your goals aren’t the problem; your accountability system is. We explore the real reason 90-day plans gather dust and outline a practical path to turn written intentions into shipped work. Drawing on years of helping founders grow and scale, we break down how clarity, cadence, and community combine to create dependable momentum—even when motivation dips. First, we get honest about why self-accountability alone stalls progress. Without external feedback, it’s easy to lose sight of what moves ...
Tired of saying it’s faster if I do it myself? We dive into a practical, human way to break the bottleneck and build a business that runs with you, not because of you. Our guest, Brittany Bettini of I Need a VA, lays out a straightforward blueprint: start with a life audit, delegate low-joy work, and capture your “pie recipe” in clear SOPs so results stay consistent even when hands change. We get honest about control, especially the hyper-independence many women entrepreneurs carry into thei...
Ever feel like you’re building in a vacuum while the people closest to you don’t quite understand what you do? We dig into why environment outperforms motivation and how carefully choosing your “power five” can change the trajectory of your business. Rather than grinding harder alone, we map out how to engineer a circle that elevates your beliefs, sharpens accountability, and gives you the shared energy that makes hard goals feel doable. We break down the law of averages in practical terms a...
Tax stress doesn’t start in April—it starts when we ignore the basics. We sit down with Rose, best-selling author of Add a Zero, to turn anxiety into a simple, repeatable system that keeps your books clean and your tax bill smaller. From hiring an affordable bookkeeper to building monthly routines, we walk through the exact steps that make compliance easy and strategy possible. We dig into the power of clean data: connecting your accounts to QuickBooks, letting a pro categorize your transact...
Tired of planning big and finishing small? We open the playbook on the exact 90-day system we use to turn clarity into revenue: define one core goal, build a simple sprint that delivers a real transformation, and create the content and metrics that move people from awareness to action. Instead of chasing visibility for its own sake, we show how to design a quarterly plan that teaches, converts, and scales without the stress of an overstuffed annual roadmap. You’ll hear why hands-on teaching ...
Confidence rarely appears first; it’s built by tiny actions that are easy to start and even easier to repeat. We sit down with tiny habits coach Julie to unpack a practical, science-backed approach for getting unstuck, turning ideas into a weekly plan, and tracking what actually moves a business forward. If motivation has let you down, this conversation shows you how behavior design, not willpower, creates momentum. Julie breaks down habit stacking with simple, real-life examples: filling a ...
January doesn’t fail you—your timing does. When most entrepreneurs try to plan and execute at the same time, the daily grind eats their goals by week two. We take a different path: build a 90-day plan before the year turns so you start with clarity, momentum, and a short list of actions that actually move numbers. We walk through a focused framework: reflect on last year’s metrics, choose just two goals for the first quarter, and translate each into precise projects and tasks you can schedul...
You can do a lot right in your business and still plant legal landmines without realizing it. We brought attorney-turned-founder Bobby Clink on to walk through the simple, practical steps that keep online businesses out of trouble—so you can grow without fear of rebrands, takedowns, or messy disputes. From naming a podcast or course to handling email consent across borders, we break down the exact checks ambitious creators should run before momentum builds. We start by separating copyright (...
Are you trapped in the cycle of busy work that feels productive but doesn't actually grow your business? You're not alone. A shocking 80% of entrepreneurs focus their energy on tasks that never move the needle on revenue. This episode cuts through the noise to help you identify which activities truly matter in your business. The key question every business owner needs to ask: "Does this task directly impact revenue?" If you can't draw a clear line between your daily work and actual sales, yo...
Ready to stop trading hours for dollars and start building assets that work while you sleep? We sit down with Kathy, a veteran blogger of nearly two decades, to unpack how she moved beyond volatile ad revenue and turned her highest-value posts into profitable digital products—starting with simple printables and growing into the Safe Harbor Emergency Binder System. This isn’t about shiny tools or complicated funnels; it’s about solving real problems your audience already has and delivering a c...
Ever feel like your creative business has you constantly putting out fires instead of making meaningful progress? You're not alone. The freedom we crave as content creators often leads to business chaos when we "wing it" without structure. In this episode, I unpack why scattered approaches fail entrepreneurs and how implementing a strategic 90-day plan transforms both your business results and your quality of life. The problem isn't your creativity or work ethic—it's the lack of focused dire...
Ever wonder what makes business retreats so transformative compared to conferences or online courses? In this compelling conversation with Jodi Halstead, owner of Ireland Family Vacations and host of the Traveling in Ireland podcast, we uncover the magical elements that turn business retreats into catalysts for growth and renewal. Jodi shares her experience at the Insiders Retreat, describing how these intimate gatherings create what she calls "hallway conversations all the time" – those val...
Are you frustrated by creating endless content across multiple platforms with little to show for it in actual sales? You might be suffering from what I call "spaghetti marketing" – throwing content at every wall and hoping something sticks. This approach rarely works, and understanding why can transform your business results. In this episode, I break down the three critical reasons why marketing messages fail to convert. Many entrepreneurs spread themselves too thin across platforms where th...
Boundaries aren't just good practice—they're essential for sustainable entrepreneurship and your mental wellbeing. Productivity specialist Amber De La Garza joins us for an eye-opening conversation about why so many business owners struggle with boundaries and how this impacts everything from client relationships to family dynamics. Ever find yourself frustrated when clients text at 9 PM? Or when team members ask questions they should know the answers to? These moments of tension often signa...
Are you caught in the visibility trap? You're showing up online, creating content consistently, but those efforts aren't translating into sales. This frustrating cycle happens to countless entrepreneurs who believe they need to be everywhere at once, spreading themselves thin across multiple platforms without strategic direction. The visibility trap is deceptively simple: we know we need an online presence, but instead of being intentional with our content, we try to do everything everywhere...
Ever feel like you're spinning your wheels in business, trying everything but seeing little return? The culprit might not be your strategy—it could be a lack of consistency. Contrary to popular belief, business success rarely comes from dramatic leaps or occasional bursts of activity. The real magic happens through small, consistent actions that gradually compound into significant results. In this episode, I break down why consistency creates confidence and how this powerful connection can ...
Ever created a beautiful 90-day plan only to find it collecting dust by week three? You're not alone. The frustration of abandoned business plans is universal among entrepreneurs, but the solution may surprise you. The failure of your 90-day plan isn't about inadequate strategy or picking the wrong focus areas. The real culprit? A lack of built-in consistency. We've been conditioned to believe that more goals, more projects, and more tasks equal greater success. But this approach creates pla...
Influencer Entrepreneurs: Marketing Tips to Make You More Visible
What if brand clarity is the difference between a beautiful website that nobody understands and a clear pathway that people actually follow? We sit down with Ellie Brown, a licensed professional counselor, author, and podcaster, to unpack how aligning faith and psychology—not hiding them—transformed her business, her confidence, and her results. Ellie shares the moment she stopped splitting identities and started speaking directly to people wrestling with shame, faith ambivalence, and the nag...
