In episode five of Influencing Outcomes, Nathan Powell is joined once again by guest co-host Eliza Lewis for a wide-ranging conversation that sits at the intersection of culture, commerce and creator performance. They’re joined by Amanda Bosch, Social Performance & Creator Marketing Lead at Foxtel Group, where she works across BINGE, Kayo Sports and Foxtel to drive measurable outcomes through social and creator-led strategies. With more than two decades of experience across digital, content and performance marketing, Amanda brings a rare full-funnel perspective on how creators can influence awareness, education and subscriber growth at scale. Together, they explore how creator marketing has evolved beyond a brand awareness channel, why creators are increasingly being treated as long-term assets rather than one-off campaign tactics, and how data, speed and platform fluency are reshaping how large organisations work with creators. Amanda shares insight into what drives performance gaps between creator content and brand ads, how Foxtel Group thinks about amortising creator investment, and what still holds brands back from increasing spend in the space. In this week’s TLDR, Nathan and Eliza unpack three major stories shaping the creator economy: Reddit’s legal challenge to Australia’s under sixteen social media ban, TikTok Shop’s explosive Black Friday performance across the US and UK, and the growing trust gap between audiences and AI-generated content as platforms introduce new controls and disclosure requirements. This episode is designed for marketers, agencies and creators who are thinking beyond reach and engagement, and are focused on building creator strategies that deliver clarity, performance and real commercial impact across the full funnel. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au

In episode four of Influencing Outcomes, Nathan Powell is joined by guest co-host Eliza Lewis for a conversation that reflects one of the clearest signals of where creator marketing is heading: the rise of structured and commercially rigorous creator pitches. They’re joined by Lydia Feely, General Manager at TrinityP3, one of APAC’s leading marketing management consultancies and a trusted partner to major brands navigating transformation. Lydia brings a rare dual perspective with deep client side experience across major organisations and front line visibility into how pitches, procurement and partner selection are evolving as creator investment grows. Together they explore why creator specific RFPs are accelerating, what marketers are really looking for in today’s pitch rooms, and where the biggest capability gaps are emerging as creator budgets expand. Lydia shares sharp insight into what separates mature creator partners from those still operating in the experimental phase, the commercial pressures reshaping operating models, and how technology, pricing transparency and governance are becoming essential in the next phase of growth. In this week’s TLDR, Nathan and Eliza unpack three major stories: the push for transparency in creator fees as spend increases, TikTok giving users control over how much AI content appears in their feeds, and what the TikTok Awards revealed about the cultural divide between traditional media and creator culture, along with creator reactions to Australia’s upcoming under sixteen social media ban. This episode is designed for marketers, agencies and creators navigating higher expectations, tighter commercial models and the increasing need for clarity, capability and performance within a more sophisticated creator economy. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram | TikTok | YouTube Visit our website: www.fabulate.com.au

In our third episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Genevieve Day, Founder and CEO of Day MGMT, one of Australia’s leading digital talent agencies. Nearly a decade into running Day MGMT, Genevieve has shaped the careers of top creators and helped define what professionalism looks like in a maturing creator economy. Together, they unpack how creators are evolving into fully fledged businesses, how agencies add value in a more competitive market, and what longevity really requires in 2025 and beyond. In this week’s TL;DR, Nathan and Ben break down three major shifts transforming the industry right now: the surge in investment and consolidation across influencer marketing, Visa’s latest data showing the financial identity crisis hitting creators as brands move to longer payment terms, and the rise of creators launching their own agencies and reshaping the traditional creative power dynamic. This episode offers sharp, practical insight for brand marketers, creators, agencies and talent managers navigating higher expectations, tighter commercial models and the next wave of creator growth while staying connected to what drives this industry forward: creativity, consistency and community at scale. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au

In our second episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with Patrick Whitnall, Managing Director of the Australian Influencer Marketing Council (AIMCO). With more than 25 years’ experience across agencies, brands and now the industry peak body, Patrick brings a rare, 360 view of creator marketing. Together, they talk about what “growing up” as an industry really looks like, from governance, payments and tax to mental health, IP protection, and why creators are fast becoming media publishers in their own right. In this week’s TL;DR, Nathan and Ben unpack three of the biggest stories shaping the creator landscape right now: Australia’s upcoming social media ban for under sixteens and what “reasonable steps” might actually look like for platforms; the Empire Family’s decision to move overseas so their 14 year old creator can keep building her channels; and new Bloomberg data showing that while marketing roles are down overall, creator focused jobs are one of the strongest growth areas. This episode is packed with practical insight for brand marketers, creators, agencies and talent managers who want to navigate regulation, prove the value of creator marketing and still protect what makes this space work so well: trust, creativity and community. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind the scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au

In our first episode of Influencing Outcomes, Nathan Powell and Ben Gunn sit down with independent brand strategist Eugene Healy, whose work spans global brands like L’Oréal, Spotify, Google and Red Bull, as well as his own audience of more than 425,000 followers across Instagram, TikTok and LinkedIn. Together, they explore how culture, creativity and data collide in influencer marketing, from what it really means to influence culture to how creators can balance consistency with burnout. In this week’s TL;DR, Nathan and Ben unpack three of the biggest stories shaping the creator economy right now, including TikTok’s latest ownership news, OpenAI’s new AI video platform Sora, and the rise of TikTok as a news source for younger audiences. This episode is filled with insights for brand marketers, creators and agencies who want to understand not just where influencer marketing is headed, but how to make it work better. Follow, Subscribe and Stay Connected. Enjoyed the episode? Follow Influencing Outcomes on your favourite podcast platform so you never miss an update. For more insights, industry trends and behind-the-scenes content: Follow Fabulate on socials: LinkedIn | Instagram| TikTok | Youtube Visit our website: www.fabulate.com.au