For the past 15 years, I’ve built one of Canada’s leading polling and public opinion research firms: Abacus Data.
And in that time, my team and I interviewed hundreds of thousands of Canadians and hosted focus groups across the country.
This podcast will feature conversations with smart, curious, and interesting people who love politics, public policy, and figuring out what makes people think and act the way they do.
If you work in polling or market research, public affairs, public relations, government relations, advocacy, or in communications – this podcast is for you.
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For the past 15 years, I’ve built one of Canada’s leading polling and public opinion research firms: Abacus Data.
And in that time, my team and I interviewed hundreds of thousands of Canadians and hosted focus groups across the country.
This podcast will feature conversations with smart, curious, and interesting people who love politics, public policy, and figuring out what makes people think and act the way they do.
If you work in polling or market research, public affairs, public relations, government relations, advocacy, or in communications – this podcast is for you.
What are the drivers of the current Liberal advantage?
inFocus with David Coletto
8 minutes 48 seconds
7 months ago
What are the drivers of the current Liberal advantage?
In this episode of InFocus with David Coletto, I dig into why the Liberals—now led by Prime Minister Mark Carney—are currently the favourites in this federal election campaign. Using advanced analysis from a binary logistic regression model, I break down what’s really driving support for the Liberal Party.
We explore how voters’ priorities—like concern about Donald Trump versus anxiety over the cost of living—shape the likelihood of supporting the Liberals, and why impressions of Carney and Poilievre matter so much. I also unpack a few hypothetical voter profiles to illustrate how issue salience and leader perceptions work together to move votes.
Whether you’re on the campaign trail, in the war room, or just trying to make sense of the latest polls, this data-driven episode offers insights into how the ballot question is being shaped—and what that means for each party’s path to victory.
inFocus with David Coletto
For the past 15 years, I’ve built one of Canada’s leading polling and public opinion research firms: Abacus Data.
And in that time, my team and I interviewed hundreds of thousands of Canadians and hosted focus groups across the country.
This podcast will feature conversations with smart, curious, and interesting people who love politics, public policy, and figuring out what makes people think and act the way they do.
If you work in polling or market research, public affairs, public relations, government relations, advocacy, or in communications – this podcast is for you.
