Your podcast might be fine. People listen. They say it’s “nice.” And then… nothing happens. You’re 30, 50, maybe 100 episodes in, and the show looks more or less the same as it did at episode 5. In this episode, I sit down with PodLaunch grad Lauren Penna to unpack why smart, consistent hosts still struggle to grow, and how a simple positioning shift can turn your podcast into a show listeners actively seek out and share. Lauren breaks down what went wrong with her first show, what changed du...

If listeners tell you they love your podcast but you’re 50+ episodes in and you’re *still* not sure where (or if) people are finding your show, or how to connect podcast growth to revenue, we’re about to fix that. In this Fix My Pod coaching session, I’m helping Jill uncover why her podcast wasn’t driving signups or sales, and showing you how to: Track exactly where your listeners are coming fromHow to know which episodes are driving signups to your email list (and which ones aren’t)The 90-da...

If your podcast isn’t bringing in more listeners month over month, the problem usually isn’t your content. It’s the invisible leaks inside your podcast funnel that no one’s taught you how to find yet. And in this episode, we're changing that. I'm walking you through the exact steps to diagnose where listeners are dropping off inside your show from the moment they first see your podcast to the moment they decide whether or not to follow, return, or buy. You’ll also learn how to measure the thr...

Most podcast hosts chase “growth” without understanding how a podcast funnel actually works. And if you’re only looking at downloads or list sign-ups, you’re missing the two earlier moments that decide whether anyone ever hits play in the first place. So let’s fix it. I’m breaking down the three conversion points that determine your podcast’s ability to attract new listeners, keep them listening, and drive revenue long-term. You’ll see exactly what “good” actually looks like (with real ...

Amy Castro had already rebranded her podcast once, and her show still wasn’t reaching the right people. So she made one simple shift in how she positioned her show that landed her a Top 10 chart debut in her category with hundreds of new downloads in a single day. In this episode, you’ll hear how Amy uncovered the gap keeping her from new listeners, and how you can make the same change to start attracting people who are already searching for a podcast like yours. So if you’re ready to stop ta...

Most podcasters think growth comes from hustling guest appearances or endlessly turning episodes into short-form videos for social media. But guesting eats up hours you don’t have, and social posts won't grow a show. So when you’re an independent podcaster without a big budget for ads (and without a lot of extra time), what actually works? Lauren Passell of Tink Media is back to reveal one of the most overlooked organic strategies for podcast growth that lets you repurpose content you’re alre...

Podcast growth won’t come from convincing the same people who already know, like, and trust you to finally listen. Real podcast growth comes from turning strangers into listeners. But with no budget for ads and no time for social media, how do you actually make that happen? In this episode, Lauren Passell of Tink Media breaks down the audience-borrowing strategy smart hosts use to get their shows discovered, recommended, and shared so your podcast doesn’t stay invisible while others in your n...

Should you put episode numbers in your podcast titles? Some podcasters swear it makes episodes easier to find. Others argue it kills discoverability. And turns out, this one simple choice could shape how listeners see your entire show. In this episode, I’m breaking down the pros and cons of episode numbers and showing you the simplest way to help listeners navigate your show without wasting valuable title space or hurting your podcast search rankings. So if you want listeners to discover more...

What happens when you’re doing everything “right” (publishing weekly, emailing your list, sharing your episodes) but your podcast still isn’t growing? After a year of following the industry’s “just stay consistent” advice, Anne Rajoo was still trapped in 100-download jail no matter how many posts or promos she put out. With limited time and zero desire to live on social media, she needed a smarter path to podcast growth. In this Fix My Pod session, you'll learn how to test whether your ...

Every podcaster wants the same thing: a podcast that grows quickly, without eating more of your time, draining your energy, or demanding a marketing budget you don’t have. The truth? There's no single “fastest way” to grow your show. If there were, every podcast would already be successful, and you wouldn’t still be asking this question. But there IS a repeatable podcast marketing system that makes growth not only possible, but also predictable. In this episode, I’m giving you podcast advice ...

What happens when the podcast you’ve worked so hard to build isn’t holding people’s attention? After her “perfect” launch — charting, downloads, glowing feedback — Dr. Annie Campanile quickly realized her show wasn’t nearly as shareable as she thought. So she made one gutsy change in her positioning, and nearly doubled her downloads in just 7 days. In this episode, you’ll hear how Annie uncovered the disconnect that made her podcast hard to recommend, and why ignoring it could leave your show...

What if the real driver of podcast growth isn’t how consistent you are or how well you market your show? There are 5 invisible mechanics every top podcast has in common, and the degree to which your show grows depends on how well these mechanics are working under the hood. Alex Sanfilippo, the founder of PodMatch, has spent years studying what today's top podcasters do differently, and he's joining us back to break down the five non-negotiable mechanics that separate top shows from the ...

Support the show Liked this episode? Share it with a fellow podcaster! Love this show? Say thanks by leaving a positive review. Want a podcasting growth strategy tailored to your show? Schedule a 1:1 Podcasting Audit with Courtney. Register for Courtney's Podcasting Workshop: How to 10x Your Podcast Growth This Year Curious about PodLaunch®? Book a Demo to see if our podcasting mentorship is the right fit for you and get the podcasting advice you need to grow your podcast. Connect with C...

Most podcasters have no idea if their podcast SEO is working. You don’t want to spend hours optimizing your show only to stay invisible in search. The good news? Podcast SEO gives you both the thrill of quick wins and the payoff of long-term podcast growth when you know how to track it. In this episode, we're breaking down exactly how to tell if your podcast SEO is paying off, the three metrics you need to track, and the tools that make it dead simple so you can know without a doubt that your...

One in two podcast listeners discover new shows through search inside Apple and Spotify… which means, if your show isn’t showing up in search, you’re handing half your audience to someone else. In this episode, we’re fixing that. I’m back in the studio with Irene Picco from Ausha to share the 5 best Podcast SEO practices that get your show ranking where listeners are already looking for content like yours, so every episode becomes a shortcut that helps your ideal listeners find you faster.&nb...

41% more downloads in just 30 days. No podcast ads. No podcast guesting sprint. Just Podcast SEO done right. In this episode, I’m joined by Irene Picco from Ausha, widely recognized as the global leader in tracking podcast SEO performance. Irene and I first unpacked this data live from stage at Podcast Movement, and now we’re giving you the inside look at the Podcast SEO experiment that helped this show climb 99+ search positions, rank top 5 for 10+ keywords, and grow 155.3% in just five mont...

“Just stay consistent and make great content” is the podcast industry’s favorite advice, and it’s exactly why most shows never grow. It doesn’t matter how good your content is if no one can find it. And if your podcast isn’t showing up in search, you’re missing out on 54% of the listeners who are finding new shows that way every single day. In this episode, I’ll show you how Podcast SEO makes it easier than ever for niche shows to get discovered, why it’s the only podcast growth strategy that...

Taylor Swift’s engagement dominated headlines, but the real story is what it revealed about fan psychology. To outsiders, it might look like an obsession. In reality? This "crazy" fan behavior all boils down to simple human psychology. And it’s the same psychology you can use to get your listeners binging your podcast every week. In this episode, I'm breaking down five simple but powerful shifts that will help you turn casual listeners into die-hard fans of your show. Plus, I’ll share easy wa...

Taylor Swift’s engagement isn’t just celebrity gossip, it’s the biggest podcast marketing lesson of the year. Swifties aren’t only streaming her music, they're buying the exact Ralph Lauren dress she wore in her engagement photos and crashing ticket servers because they feel like they know her (even though in reality, they don’t).. That’s not hype, it’s human psychology. And nowhere do you have a bigger opportunity to tap into that exact same psychology than as a podcast host. It doesn’t matt...

You’ve niched down (at least, you think you have). You’ve defined your ideal listener, picked a category, maybe even reworked your show description and cover art (twice). But deep down, you’re wondering… have I niched down too far? Or not far enough? In this Fix My Pod session, I help Anthony uncover the subtle red flags that were keeping listeners from hitting play on his content, and show you how to spot (and fix) the same signs in your own podcast so it’s impossible for your dream listener...