What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...
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What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...
Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer
Intangify
54 minutes
4 months ago
Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer
What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies. With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and what every entrepreneur, manufacturer, or brand owner needs to know before jumping in. From global p...
Intangify
What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...
