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Intangify

Matthew Asbell

26 episodes

14 hours ago

What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...

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What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...

Show more...

Episodes (20/26)

Intangify

The Intangible of Passion: John Maggiore on David Bowie, Creativity & the Discipline of Doing

What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...

2 days ago

53 minutes

Intangify

More Than a Mic: Ryan Ruff on Podcasting, Positioning & Building Relationships at Scale

What if your podcast wasn’t just content—but a relationship engine? In this episode of Intangify, host Matthew Asbell sits down with media strategist Ryan Ruff, founder of Ruff Media Group, to break down how podcasts can drive authority, trust, and long-term value—without ever sounding like an ad. With over a decade of experience helping professionals turn thought leadership into scalable video strategy, Ryan shares what works (and what doesn’t) when it comes to launching and sustaining a bus...

1 month ago

58 minutes

Intangify

From Brand Stuck to Brand Sticky: Alicia Nagel on Creative Confidence, Authentic Storytelling & the Myth of Rebranding

What happens when your dream name is taken, or your logo no longer reflects who you’ve become? In this episode of Intangify, host Matthew Asbell sits down with Alicia Nagel, brand strategist, designer, and fractional CMO, to explore the frustration and freedom of being brand stuck. Together, they uncover how to move from creative paralysis to brand clarity—by discovering, not reinventing, who you really are. With humor, candor, and a few sticky metaphors, Alicia shares how great brands are bu...

2 months ago

44 minutes

Intangify

Off Script and Global: Media, Legacy & Innovation with Larry Namer

What happens when a Brooklyn kid with an economics degree, a love of cooking, and a knack for technology helps create one of the biggest entertainment networks in the world—and doesn’t stop there? In this globe-spanning episode of Intangify, host Matthew Asbell sits down with Larry Namer, co-founder of E! Entertainment Network and author of Off Script: Recipes for Success Never Follow the Crowd. Larry shares the unexpected, often hilarious, and always enlightening chapters of his multi-decade...

2 months ago

44 minutes

Intangify

On the Razor’s Edge: Eric Malka on Brand Integrity, Grit & the Intangibles Behind The Art of Shaving

What drives a first-generation immigrant with no college degree and no legal status to build a luxury brand from scratch—and sell it to Procter & Gamble in under 15 years? In this episode of Intangify, host Matthew Asbell sits down with Eric Malka, co-founder of The Art of Shaving and founder of Strategic Brand Investments. From humble beginnings to a $100M+ exit, Eric shares the real story behind his entrepreneurial journey—including failure, resilience, and the intangible forces that bu...

3 months ago

52 minutes

Intangify

Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence

Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention. They also explore the role of intellectual property in storytelling, how to protect big ideas once the...

3 months ago

50 minutes

Intangify

From Boutique to Broadcast: Dawn Del Russo on Authentic Style & Building Live the Glamour

What does it take to turn a small boutique into a media platform and trusted fashion brand? In this episode of Intangify, host Matthew Asbell sits down with Dawn Del Russo—fashion expert, QVC brand rep, and founder of Live the Glamour. Dawn shares her journey from running Bella Dawn boutique to becoming a go-to TV style contributor, and why staying true to your brand values matters more than chasing trends. In this episode, you’ll hear: How one local TV segment launched a long-standing media ...

4 months ago

50 minutes

Intangify

Brand Licensing Decoded: Strategy, Risk & Opportunity with Steven Ekstract & Stu Seltzer

What exactly is brand licensing—and why is it so often misunderstood? In this special episode of Intangify, host Matthew Asbell teams up with IP attorney Dave Johnson to welcome licensing veterans Steven Ekstract and Stu Seltzer, co-authors of Brand Licensing for Dummies. With decades of experience between them, Steven and Stu break down the business of licensing: what works, what doesn't, and what every entrepreneur, manufacturer, or brand owner needs to know before jumping in. From global p...

4 months ago

54 minutes

Intangify

Trust, Charisma & Conscious Marketing with Margarita Eberline

What if marketing wasn’t something you do, but something you are? In this energizing episode of Intangify, host Matthew Asbell—trademark attorney and champion of intangible value—sits down with Margarita Eberline, founder of Marketing Boss and host of the Care Sandwich podcast. Together, they unpack how marketing, sales, and networking aren’t dirty words—they’re misunderstood forms of relationship-building and service. With candid stories, cultural insights, and practical frameworks, Margarit...

5 months ago

55 minutes

Intangify

Podcasting as Legacy: Brand, Law & the Intangible Impact with Adam Torres

How do you protect what you can’t see or touch? In this compelling episode of Intangify, host Matthew Asbell—intellectual property attorney and advocate for the unseen value behind innovation—sits down with Adam Torres, co-founder of Mission Matters and a prolific creator who has hosted over 6,000 podcast episodes and helped launch countless others. Together, they explore podcasting not just as a marketing channel, but as an enduring form of legacy, branding, and intellectual property. In thi...

5 months ago

50 minutes

Intangify

GENERATIVE AI RISKS AND OPPORTUNITIES

EPISODE SUMMARY: An understanding of risks and opportunities for entrepreneurs and small businesses arising from generative AI In this episode of Intangify, my guest Maurice Bretzfield will discuss the exciting prospects and opportunities in generative AI for entrepreneurs, startups and small businesses, and some of the associated risks in using it and in not using it! Visit: https://mauricebretzfield.com/ Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-a...

6 months ago

42 minutes

Intangify

Compelling Telling: The State of Creativity & Storytelling

EPISODE SUMMARY: We will address aspects of messaging and storytelling including: What should your message be?Not just what you say, but how you say itRestrictions can facilitate creativityFinding the right voiceThe impact of Artificial Intelligence on storytellingIn this episode of Intangify, my guest is Laurence Shanet, an award-winning director, writer, and creative director of films, television and web-based video advertisements, as well as an author and ghost-writer of technical thought ...

6 months ago

57 minutes

Intangify

The Intangibles of Health-Tech and Fin-Tech

WHAT WILL THE AUDIENCE LEARN? When launching or growing a successful health-tech or fin-tech business, what are the intangibles that make a difference? How do innovation and intangibles impact the future of healthcare? EPISODE SUMMARY: Starting and growing a successful health-tech or fintech venture requires an understanding of the landscape and the problem to be solved, development of an innovative product or service that elegantly meets the need, identifying partners and building a team ove...

6 months ago

58 minutes

Intangify

TRADEMARKS & GLASSBLOWING

WHAT WILL THE AUDIENCE LEARN? Understanding of the impact of changes in law on business decisions. EPISODE SUMMARY: Laura Winston discusses her seemingly varied background as a trademark attorney, professor, and amateur glassblower. We consider the ebb and flow of law and its impact on business decisions. Visit: https://www.linkedin.com/in/laurawinston https://offitkurman.com/attorney/laura-winston/ Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

6 months ago

57 minutes

Intangify

The Bottom Line: Health as the Ultimate Intangible

WHAT WILL THE AUDIENCE LEARN? Take a moment to consider your health, that of your coworkers, customers, vendor representatives, and their and your respective businesses. Health is a precursor to creativity and sometimes the inspiration behind it. Tune in for a thoughtful discussion of how health plays a role in innovation and impacts the bottom line for an entrepreneur. EPISODE SUMMARY: This episode of INTANGIFY follows on a cross-over show in which host Matthew Asbell appeared as a guest on ...

6 months ago

1 hour 1 minute

Intangify

The Mechanics Of Communication

WHAT WILL THE AUDIENCE LEARN? An understanding of how communication works or should work, and how and why it sometimes breaks down. EPISODE SUMMARY: In this episode of Intangify, my guest Tony Gerdes, Director of Knowledge and Innovation at my firm, explains the mechanics of communication and how it can break down. Visit: http://linkedin.com/in/tonygerdes Listen to more episodes on Mission Matters: https://missionmatters.com/author/matthew-asbell

6 months ago

58 minutes

Intangify

Patents for Entrepreneurs

WHAT WILL THE AUDIENCE LEARN? Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under a patent is often considered too late or too expensive. Listeners will learn how to navigate the U.S. (and global) patent process in a manner aligned with their business plan and budget. EPISODE SUMMARY: Innovation and invention are often the driving force behind entrepreneurship, but obtaining exclusive rights in that creation under...

6 months ago

1 hour

Intangify

Self-Reinvention and Finding an Underserved Niche Market

WHAT WILL THE AUDIENCE LEARN? Listeners will learn how an entrepreneur went about identifying an underserved niche market and reinventing herself. The story of Forgotten Skincare will inspire entrepreneurial listeners in their own journeys. EPISODE SUMMARY: Alex Pottash went from being a pharmaceutical marketer to an entrepreneur when she identified an underserved market, people who have skin discolorations or irritations in regions of the body that are often ignored or uncomfortable to discu...

6 months ago

55 minutes

Intangify

Ideation and Creative Problem Solving

WHAT WILL THE AUDIENCE LEARN? Attendees will learn about useful techniques to find inspiration, unleash creativity, think beyond tbe box, and solve their business problems in innovative ways. EPISODE SUMMARY: This episode of Intangify features my guest, Camila Kaul of Just a Scribble, who uses her neuropsychological training to consult with businesses on issues of creative problem solving and ideation. Visit: https://www.linkedin.com/in/camilakaul https://www.justasquiggle.com/ Listen to more...

6 months ago

56 minutes

Intangify

Raising your Start-up like your Child

WHAT WILL THE AUDIENCE LEARN? Hear from an established expert that advises new start-ups in the ideation phase and more established start-ups on building to scale. As your company grows, how does your attitude and approach toward risks need to change? EPISODE SUMMARY: In this episode, our guest Vince Cogan will talk about his experiences working in companies including SVB, Stripe, and Brex, and how he applies them in advising new and established startups in their approach to risk. We will dis...

6 months ago

56 minutes