What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...
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What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...
Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence
Intangify
50 minutes
3 months ago
Engineering Obsession: Michael F. Schein on Hype, IP, and the Psychology of Influence
Can hype be engineered? Author, speaker, and founder of MicroFame Media, Michael F. Schein joins Intangify host Matthew Asbell for a provocative discussion on the power—and peril—of hype. Drawing from his book The Hype Handbook and decades of experience working with thought leaders and companies, Michael unpacks how strategic emotional triggers can catapult a brand or idea to mass attention. They also explore the role of intellectual property in storytelling, how to protect big ideas once the...
Intangify
What happens when a lifelong David Bowie fan turns a moment of grief into an ever-growing creative project that now spans thousands of posts and interviews? In this episode of Intangify, host Matthew Asbell sits down with John Maggiore, New York State Public Service Commissioner and creator of Maggiore on Bowie—a daily blog and weekly YouTube interview series exploring the art, collaborators, and enduring cultural reach of David Bowie. What began as a one-year Facebook tribute on the day Bo...
