Charlotte Norman (ex-Head of Product Marketing at Canva, now Founding Marketer at Adora) shows you exactly how she built an "AI Brand Police" system in Claude that keeps her entire team on-brand - without needing to dig through Confluence docs or guess if copy sounds right.
You will hear her build a Claude Project that acts as a brand voice assistant anyone on her team can use. She walks through uploading brand assets, writing custom instructions that actually work, and testing it live to show the difference between regular Claude vs. her branded version.Charlotte also shares her lead qualification workflow using Apollo + HubSpot AI enrichment to automatically score leads (no more manual research on every signup).
This is for marketers going from one person to a team, or teams that need brand consistency without hiring more writers.
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Disclaimer: This video is for educational purposes. Tools mentioned are based on our experience. Some links may be affiliate links, which means I may earn a commission at no extra cost to you. Please do your own research.