In this episode, Maja Voje, go-to-market strategist, author, and growth expert, joins Shubha Chakravarthy to unpack the real essence of go-to-market (GTM) strategy—far beyond the buzzword.
Drawing from her extensive experience advising startups and corporates alike, Maja reveals her tested GTM framework, rooted in experimentation, structured thinking, and real market insights. She breaks down the six mission-critical elements of GTM: understanding the market and competition, defining your early customer profile (ECP), building value-aligned products, crafting sharp positioning and messaging, pricing based on perceived value and evidence, and finally, setting up scalable growth and sales channels.
Check out her information-packed, tested and foolproof views on:
- How to define and validate your go-to-market strategy early on
- Why “launch” is not the same as go-to-market, and why that matters
- How to pick your beachhead market and early customer profile (ECP)
- How to think about your product in a way that improves the odds of product market fit
- What product-market fit actually looks like in the real world
- Why pricing isn’t just about numbers and what to focus on in setting price
- How to position your product to stand out (without overthinking it)
- How to choose and sequence your growth channels
- The top 3 actions for founders rethinking their GTM strategy
and much more!
