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Is Anything Real In Paid Advertising?
Adam W. Barney
26 episodes
4 days ago
What’s actually working in marketing — and what’s just noise? Hosted by Adam W. Barney, author of Make Your Own Glass Half Full and founder of Scale Smarter, this podcast brings honest, high-energy conversations with the operators, creators, and founders redefining how business growth really works. From agency leaders and AI innovators to storytellers and strategists, Adam dives into what drives sustainable success — not vanity metrics. Together, they unpack the systems, creativity, and human energy behind $100M+ in advertising experience, real campaigns, and the lessons learned along the way. 🎧 No fluff. No funnels. Just what’s real — and how to scale smarter. ⚡ Ready to install your Energy-Driven Leadership OS? Book your 20-minute exploration → https://calendly.com/adamwbarney/explorationplugin-20min
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All content for Is Anything Real In Paid Advertising? is the property of Adam W. Barney and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
What’s actually working in marketing — and what’s just noise? Hosted by Adam W. Barney, author of Make Your Own Glass Half Full and founder of Scale Smarter, this podcast brings honest, high-energy conversations with the operators, creators, and founders redefining how business growth really works. From agency leaders and AI innovators to storytellers and strategists, Adam dives into what drives sustainable success — not vanity metrics. Together, they unpack the systems, creativity, and human energy behind $100M+ in advertising experience, real campaigns, and the lessons learned along the way. 🎧 No fluff. No funnels. Just what’s real — and how to scale smarter. ⚡ Ready to install your Energy-Driven Leadership OS? Book your 20-minute exploration → https://calendly.com/adamwbarney/explorationplugin-20min
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Marketing
Business
Episodes (20/26)
Is Anything Real In Paid Advertising?
Building a Global VA Agency Without Ads | Ep. 25 w/Utsav Nagori (DynaPro Global)

What if you could build a thriving global business — without spending a dime on ads?


In this episode of Is Anything Real in Paid Advertising?, Utsav Nagori, Founder of DynaPro Global, shares how he grew a VA agency serving clients across the U.S. entirely through trust, relationships, and ridiculous consistency.


From his first few clients to managing a full remote team, Utsav walks through what it really takes to scale when you don’t have funding, investors, or ad budgets — just belief and execution.


🎯 Highlights from the conversation:

  • How one referral snowballed into a global client base
  • Why “every client is a story” beats every marketing funnel
  • The underestimated power of showing up every day online
  • Building systems that replace burnout with balance
  • Turning early mistakes into your most effective marketing

💬 As Utsav puts it:

“I didn’t start DynaPro to escape work. I started it to create work worth doing.”

This one’s about grit, values, and what happens when founders stop chasing shortcuts and start playing the long game.


🔗 Connect with Utsav:

LinkedIn → https://www.linkedin.com/in/utsav-nagori/

Website → https://dynaproglobal.com/

Email → utsav@dynaproglobal.com


🎧 Subscribe to Is Anything Real in Paid Advertising? wherever you listen — and if this episode hit home, share it with someone who needs to hear that you can scale without selling your soul.


#IsAnythingReal #PaidAdvertising #VAAgency #Entrepreneurship #BootstrappedGrowth #EnergyOS #ScaleSmarter #Leadership

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6 days ago
17 minutes

Is Anything Real In Paid Advertising?
Stop the Ad Addiction | Ep. 24 w/Jared Tang (Gaggle Social)

Tired of chasing clicks and conversions that don’t convert?

In this episode of Is Anything Real in Paid Advertising?, host Adam W. Barney sits down with Jared Tang, Founder & CEO of Gaggle Social, to talk about breaking the cycle of ad dependency and building brands that grow on real connection, not rented reach.


💡 What We Cover:

  • Escaping the paid-media hamster wheel
  • How organic storytelling compounds faster than spend
  • The LinkedIn content loops that actually drive sales
  • Why most founders confuse activity with attention
  • Building authentic demand vs algorithm dopamine

🎧 This one’s for founders, marketers, and growth leaders ready to detox from “more ads = more growth” thinking.


🔗 Guest Links

🌐 Gaggle Social: https://gagglesocial.com/

📧 j.tang@gagglesocial.com

🔗 LinkedIn: https://www.linkedin.com/in/jaredtangalejandro/


⚡ About the Host


🎙 Adam W. Barney — Author, Strategist & Energy Coach helping leaders install their EnergyOS to scale sustainably.

👉 Book a clarity call → https://calendly.com/adamwbarney/explorationplugin-20min

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1 week ago
24 minutes

Is Anything Real In Paid Advertising?
Scrappy ABM, Real Results: Building Pipeline Without Paid Ads | Ep. 23 w/Mason Cosby (Scrappy ABM)

What happens when you stop chasing vanity metrics and start running ABM the way it’s meant to be — personal, measurable, and scrappy?


In this episode, Mason Cosby, CEO & Founder of Scrappy ABM, joins Adam W. Barney to unpack how small, focused teams are generating enterprise-level outcomes with smarter, more human strategies.


🔥 Topics we dig into:

  • Why ABM has been misunderstood (and how to fix it)
  • How to build real alignment between sales and marketing
  • What “Scrappy” actually means in a post-AI world
  • Turning connection into pipeline — without buying attention

🎙 Hosted by Adam W. Barney — author, strategist, and founder of Scale Smarter. No fluff. No funnels. Just what’s real.

🔗 Mason Cosby – Founder & CEO, Scrappy ABM

🌐 Website: https://scrappyabm.com

📧 Email: mason@scrappyabm.com


⚡ Ready to install your Energy-Driven Leadership OS?

Book your 20-minute exploration → https://calendly.com/adamwbarney/explorationplugin-20min

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2 weeks ago
25 minutes

Is Anything Real In Paid Advertising?
EQ, Resilience & Real Influence | Ep. 22 w/Chuck Garcia (Climb Leadership International)

It's time for another Exclusive Drop you don't want to miss!

Leadership isn’t forged at the summit: it’s forged in the storm.

In this powerful conversation, Chuck Garcia, Columbia University professor, author, and founder of Climb Leadership, joins host Adam W. Barney to unpack what it really means to climb with resilience, emotional intelligence, and purpose .


Mountains and boardrooms share the same truth: the climb tests your patience, your team, and your character. Chuck Garcia shares the three rules he learned on Kilimanjaro that every leader needs to adopt: set a goal (and adjust it), take one step at a time, and never go it alone  .


🔹 What you’ll learn

  • Why “getting home safely” matters more than “reaching the summit.” Leadership is a long climb, not a photo finish.  
  • The career lesson from Wall Street that proved EQ > IQ when it comes to promotions  .
  • How stoicism and self-control under pressure separate average leaders from legends  .
  • Why communication is the #1 leadership skill schools don’t teach  .
  • The CTR Factor — credibility, trust, respect — and how to build it in every interaction  .

🌍 About Chuck Garcia

CEO of Climb Leadership International, Columbia University professor, mountaineer, and TEDx speaker. Author of A Climb to the Top and The Moment That Defines Your Life. Connect at chuckgarcia.com.


🎙 About the Show

Is Anything Real in Paid Advertising? cuts through the noise with conversations on leadership, marketing, and the human energy that powers them. Hosted by Adam W. Barney — Energy Coach & Author of Make Your Own Glass Half Full.


🔌 Work with Adam W. Barney

Install the Energy-Driven Leadership OS in 90 days and reclaim your clarity and capacity. Book an exploration call → calendly.com/adamwbarney/explorationplugin-20min.

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3 weeks ago
26 minutes

Is Anything Real In Paid Advertising?
Fix Your Bank. Scale Your Ads. | Ep. 21 w/Alex Steele (Opal)

In this episode of Is Anything Real in Paid Advertising?, host Adam W. Barney sits down with Alex Steele, Founder & CEO of Opal, to unpack how agencies can unlock growth by rethinking how they bank.


💡 Alex shares the story of building Opal — the fintech platform redefining how ad agencies and creators manage cash flow and credit.

From partnering with Visa to solving the agency payment bottleneck, this conversation gets real about money, momentum, and the systems that fuel scale.


We cover:

🏦 Why traditional banks don’t understand agency business models

💳 How Opal is modernizing cash flow for ad-driven companies

🚀 Why scaling starts with better financial systems — not just better ads

🧩 How to build tools and partnerships that grow with you


🎙 Host: Adam W. Barney

💼 Guest: Alex Steele, Founder of Opal | a@getopal.co


🔥 Fix your foundation. Scale smarter.

Subscribe for more episodes of Is Anything Real in Paid Advertising? — where we unpack what’s real in marketing, growth, and leadership.

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3 weeks ago
19 minutes

Is Anything Real In Paid Advertising?
Narrative Power in a Noisy World | Ep. 20 w/MK McGowan (MK McGowan Studios)

In a world where ads fight for attention and algorithms dictate visibility, one thing still cuts through the noise: storytelling.


In this episode of Is Anything Real in Paid Advertising?, I sit down with MK McGowan, Founder of MK McGowan Studios, to explore how narrative isn’t just marketing — it’s the difference between being ignored and being unforgettable.


We dive into:

✨ Why narrative intelligence matters more than vanity metrics

✨ How to tell stories that scale across platforms and audiences

✨ The art of shaping messages that connect with both logic and emotion

✨ Where AI fits in — and where it never will — when it comes to authentic storytelling


MK has built a career around helping leaders and brands clarify their voice and amplify their message in ways that build trust, impact, and long-term influence. This conversation is a masterclass for anyone trying to rise above the noise and lead with narrative power.


📌 Learn more about MK: https://www.mkmcgowanstudios.com/

📌 Connect with MK: https://www.linkedin.com/in/mkmcgowan/


🎧 Find all episodes of Is Anything Real in Paid Advertising? by searching your favorite podcast app.

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1 month ago
18 minutes

Is Anything Real In Paid Advertising?
Filtering Noise with AI: Authentic Growth & Real Connections | Ep. 19 w/ Joe Apfelbaum (evyAI)

AI in sales and marketing isn’t about replacing people: it’s about amplifying them.


In this episode of Is Anything Real in Paid Advertising?, I sit down with Joe Apfelbaum, Founder of evyAI and CEO of Ajax Union, to unpack what it really takes to scale authentic relationships in the age of AI.


Joe shares his journey from building 100+ websites a year, to scaling Ajax Union into one of the fastest-growing companies in the U.S., to creating evyAI...now powering 20,000+ users across 37 countries. Along the way, we dig into:

  • 🚀 Why authenticity (not automation) is the real differentiator in AI
  • 🧠 How evyAI helps turn LinkedIn into a revenue channel without turning you into a robot
  • 🌍 Building a global SaaS product from scratch (and why it almost broke him)
  • 🤝 The future of community-driven growth, leadership, and personal branding

💬 Want to see evyAI in action? Text DEMO to 973-841-8868 and get firsthand access.


🔗 Connect with Joe:

  • LinkedIn: Joe Apfelbaum
  • evyAI: app.evyai.com
  • Ajax Union: ajaxunion.com

✨ Catch every episode here: Is Anything Real in Paid Advertising?

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1 month ago
27 minutes

Is Anything Real In Paid Advertising?
CRM That Pays: Lead Scoring, Attribution & ROI | Ep. 18 w/ Jason Kramer (Cultivize)

Most companies pour money into marketing without connecting it to revenue. Jason Kramer, Founder & CEO of Cultivize, shows how to turn CRM, lead scoring, and simple attribution into hard ROI...and why many campaigns should be trimmed, not scaled.


In this episode, you’ll learn:

  • How a 25-year roofing company cut ~$50k in wasted ad spend by tracking every channel (QRs, call prompts, landing pages) and tying it back to sales activity.
  • “Hand raisers,” lead scoring, and seeing buying signals in real time (opens, site visits, video views).
  • Why most teams fail CRM roll-outs, and the fast path to a functional build in 4–6 weeks.
  • How agencies white-label CRM services to protect LTV, conversion, and retention.

Connect with Jason

  • LinkedIn: https://www.linkedin.com/in/jasonleighkramer/
  • Cultivize: https://cultivize.com/

Subscribe and find more episodes: https://isanythingrealinpaidadvertising.adamwbarney.com/

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1 month ago
23 minutes

Is Anything Real In Paid Advertising?
Building Trust Before Ads | Ep. 17 w/ Abu Kamara (Green Zone Solutions)

Most entrepreneurs feel the pressure to run ads before they’ve built a foundation. Abu Kamara, Co-Founder of Green Zone Solutions, took a different path. In just 18 months, he built a consulting business around sustainability, logistics, and operational performance - all through relationships, referrals, and trust, not ad spend.


In this episode, we cover:

  • How Green Zone went from wide-net consulting to honing in on manufacturing and distribution niches.
  • Why referrals and word-of-mouth still outpace cold ads in today’s noisy market.
  • The systems Abu is putting in place to make referrals predictable and scalable.
  • The biggest misconceptions about “slow growth” and what it really takes to build traction.

💡 For any founder wondering if they have to pour cash into ads right away, this conversation will reset your mindset.


👉 Connect with Abu:

LinkedIn: linkedin.com/in/abubakarrkamara

Green Zone Solutions: gzsolutions.co

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1 month ago
18 minutes

Is Anything Real In Paid Advertising?
The Future of AI & Creativity | Ep. 16 (Exclusive Drop) w/ Mike Todasco (SDSU, Ex-PayPal)

The AI wave is reshaping industries faster than most leaders can process. Few people have navigated it from as many angles as Mike Todasco,  former Head of Innovation at PayPal, Visiting Fellow at the James Silberrad Brown Center for Artificial Intelligence at San Diego State University, and holder of 100+ patents.


In this Exclusive Drop episode of Is Anything Real in Paid Advertising?, host Adam W. Barney and Mike dig into:

  • The real implications of AI for human creativity
  • How corporate innovation at PayPal informs the future of AI adoption
  • Why today’s students at SDSU might hold the most accurate lens on what’s coming
  • The hard truths marketing leaders must face if they want to stay relevant

If you’ve ever wondered whether AI will kill creativity or ignite it, this conversation gives you the clarity to lead forward.


📨 Connect with Mike Todasco: https://www.linkedin.com/in/todasco/

🌐 Learn more about SDSU’s AI initiatives: https://ai.sdsu.edu


🎧 Explore all episodes: Is Anything Real in Paid Advertising?

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1 month ago
23 minutes

Is Anything Real In Paid Advertising?
AI That Actually Delivers: Clarity Before Paid Ads | Ep. 15 with Vinod Kumar (Syntheum AI)

AI that actually delivers.


Vinod Kumar, CEO & Co-Founder of Syntheum AI, joins host Adam W. Barney to talk about clarity, discipline, and why most brands chase paid ads before they’ve earned the right. From building agentic AI tools for merchandisers to pioneering the idea of being “seed-strapped,” Vinod shares how founders can scale smarter without burning budgets.


In this episode of Is Anything Real in Paid Advertising?, we cover:

  • How AI merchandising agents are changing the way e-commerce brands work
  • Why being “seed-strapped” forces clarity and better decisions
  • The case for organic momentum before paid ads (and why shortcuts stall growth)
  • How Syntheum’s AVA audit tool reveals brand visibility inside AI platforms
  • Why long-term trust and brand presence will outlast today’s quick-fix ad hacks

If you’ve ever felt the pull toward shortcuts...or wondered how to future-proof your brand in an AI-driven ad world...this episode is your playbook.


📨 Get in touch with Vinod: vinod@syntheum.ai

🔗 Connect with Vinod: linkedin.com/in/vinodkumar-ai/

🌐 Learn more: syntheum.ai


🎧 Listen to all episodes: Is Anything Real in Paid Advertising?

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2 months ago
20 minutes

Is Anything Real In Paid Advertising?
Filtering the Noise: Offline Data, Ad Fraud & LTV | Ep. 14 w/ Noel Geer (Connected Interactive)

Forget vanity metrics. Noel Geer, CEO & Founder of Connected Interactive, joins host Adam W. Barney to reveal why most brands are wasting money chasing CPMs and ROAS...and how focusing on lifetime value unlocks real, lasting growth.


In this episode of Is Anything Real in Paid Advertising?, we dive into:

  • Why 84% of purchases still happen offline - and how to tie them back to digital
  • The hidden cost of ad fraud (and how to filter it out before you spend a dime)
  • What happens when you prioritize quality audiences over inflated reach
  • Why lifetime value is the only metric worth obsessing over

If you’re tired of chasing impressions that don’t convert and want a smarter way forward, this one’s for you.


📨 Get in touch with Noel: noelg@connectedinteractive.com

🔗 Connect with Noel: https://www.linkedin.com/in/noel-geer-98855915/

🌐 Learn more about Connected Interactive: https://connectedinteractive.com/


🎧 Listen to all episodes: Is Anything Real in Paid Advertising?

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2 months ago
26 minutes

Is Anything Real In Paid Advertising?
How Fuzia Built a 10M+ Community That Actually Converts | Ep. 13 with Priyanka Mishra (Fuzia Talent)

Forget paid tricks. Priyanka Mishra, Business Head of Fuzia Talent, joins host Adam W. Barney to break down how she scaled a global, women-led platform to over 10 million users - without relying on gimmicks or inflated metrics.


In this episode of Is Anything Real in Paid Advertising?, we dive into:

  • Building emotional trust in a data-obsessed ecosystem
  • How Fuzia empowers creators across 35+ countries
  • Why most ad impressions aren’t worth what you think
  • What EQ + community storytelling can do that paid ads never will

If you’re tired of clickbait and craving real results, this one’s for you.


📨 Get in touch with Priyanka: priyanka.m@fuzia.com

🔗 Follow Priyanka: https://www.linkedin.com/in/priyankasayshi/

🌐 Learn more about Fuzia Talent: https://www.fuziatalent.com/


🎧 Listen to all episodes: Is Anything Real in Paid Advertising?

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2 months ago
18 minutes

Is Anything Real In Paid Advertising?
Strategy Over Shortcuts: Small Biz Growth That Lasts | Ep. 12 w/Lucy Wang (Pocketflows)

“AI without strategy is chaos.”

Lucy Wang, Co-Founder & CEO of Pocketflows, joins me for a straight-talking breakdown of what’s real in small business marketing today. From funnel nightmares to the trap of instant gratification, Lucy calls out the shortcuts that sabotage founders—and shows us what sustainable growth really takes.


Inside this episode, we dig into:

  • 🚦 Why “cookie-cutter” AI marketing fails small businesses.
  • 🧩 The hidden costs of shortcut thinking (spam, over-automation, blind ROAS chasing).
  • 📈 The smarter path: building loyalty, visibility, and a repeatable flow for growth.
  • 💡 Real stories of how businesses can ditch chaos and unlock clarity.

Lucy’s approach is sharp, practical, and refreshingly human. If you’ve ever wondered why your ads aren’t working, or why growth feels stuck in neutral, this is your blueprint for cutting through the noise.


👉 Connect with Lucy Wang:

  • Pocketflows
  • Lucy on LinkedIn
  • 📧 lucy@pocketflows.com

🎙️ Subscribe to Is Anything Real in Paid Advertising? for more no-fluff conversations on what’s real (and what’s just noise).

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2 months ago
21 minutes

Is Anything Real In Paid Advertising?
Data That Cuts Through the Noise | Ep. 11 with Ryan Stevens (Digital Reference)

Too many agencies are drowning clients in dashboards, vanity metrics, and pretty charts that don’t move the needle. Ryan Stevens is here to burn that to the ground.

In this episode of Is Anything Real in Paid Advertising?, Adam W. Barney sits down with Ryan, Founder of Digital Reference and the guy agencies call when they want their data to actually tell the truth.


We dig into:

  • The difference between “reporting” and real insight
  • How to kill useless KPIs before they waste your budget
  • Why clean attribution is the ultimate trust-builder
  • The metrics clients actually care about

This is data with teeth: no fluff, no filler. If you’re tired of playing spreadsheet dress-up and want reporting that drives real ROI, this is your episode.

📌 Connect with Ryan Stevens: LinkedIn | Digital Reference


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3 months ago
22 minutes

Is Anything Real In Paid Advertising?
Scaling Smarter: Agency Growth, Balance & Real ROI | Ep. 10 with Anthony Tsigourakos (ScaleSmarter)

Anthony Tsigourakos, co-founder of SmartSpend Advertising and growth advisor at Good Name Consulting, knows the hidden costs of scaling. After helping dozens of agencies break through plateaus, he’s learned that real growth isn’t just about adding clients or revenue…it’s about protecting your capacity, your margins, and your energy.


In this episode, we dive into:

  • Why most agencies think they’re scaling when they’re actually stalling
  • The balance between execution, strategy, and personal energy
  • Real ROI versus vanity metrics...and how to track what truly matters
  • Building a business that fuels your life instead of draining it

Whether you’re running a $250K shop or a multi-million dollar agency, this episode will help you rethink your growth plan, sharpen your focus, and lead with intention.


📍 Connect with Anthony:

  • SmartSpend Advertising: https://smartspendadvertising.com
  • Good Name Consulting: https://goodnameconsulting.com
  • LinkedIn: https://www.linkedin.com/in/anthonytsigourakos/


🎙 Hosted by Adam W. Barney, Is Anything Real in Paid Advertising? explores the truths, myths, and hidden realities behind marketing, growth, and leadership.

💡 If you enjoyed this conversation, make sure to subscribe on your favorite podcast platform, leave a review, and share this episode with one other agency owner, founder, or leader who needs it.

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3 months ago
25 minutes

Is Anything Real In Paid Advertising?
Beyond Clicks and Chaos | Ep. 9 with Patrick Cumming (KleintBoost)

What actually works when paid ads stop performing?


In this episode, Patrick Cumming, Head of Marketing at KleintBoost, joins Adam W. Barney to cut through the noise and talk shop: what’s real, what’s BS, and why most agencies are still chasing vanity metrics.


We go deep on:

  • 💥 How to audit your funnel without losing your mind
  • 📊 The real KPIs that matter for sustainable growth
  • 🧠 Client psychology, performance myths, and decision-making under pressure
  • 🤖 Why attribution is broken, and how to market anyway

Whether you’re an agency founder, media buyer, or brand leader tired of spinning your wheels, this episode gives you the clarity (and fire) to reset your strategy.


🔥 Hosted by Adam W. Barney, Host of Is Anything Real in Paid Advertising?, the show where agency leaders unpack what’s real…and what’s just noise.


🎧 Subscribe + Listen + Rate today!

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3 months ago
25 minutes

Is Anything Real In Paid Advertising?
Breaking the Vice Stigma | Ep. 8 with Pauline Schmiechen (Fanblast)

What do you do when Google, Meta, TikTok, and every other ad platform shut the door in your face? You break the rules, rewrite the playbook, and scale anyway.


In this episode of Is Anything Real in Paid Advertising?, I talk with Pauline Schmiechen: badass founder, consultant, and builder of multiple high-traffic adult platforms, who’s thriving in the shadows of mainstream media.


With 3 million+ users a month and zero access to traditional ad platforms, Pauline isn’t asking for permission...she’s building power in places most marketers are too afraid to look.


Here’s what we dive into:

  • Why “intimacy is the new currency” in digital marketing
  • How TrafficJunky, Telegram groups, and SEO still outperform when used right
  • Creative campaigns like billboards, Discords, and even a plane over Coachella
  • Fanblast, the WhatsApp/iMessage platform giving creators a direct line to fans (and revenue) and why Pauline’s all-in on it
  • The myth that “nobody pays for porn” (they do...and, shocker, it’s billions)
  • The backlash, the double standards, and why Pauline still shows up fully clothed at her laptop like every other founder you know

We also dig into the real reason OnlyFans exploded and why traditional marketing can’t handle industries built on human behavior, emotion, and connection.


This isn’t about adult content. It’s about stigma, scale, and what happens when creators and marketers get locked out of the “acceptable” world...and still thrive.


🔗 Resources & Mentions:

  • Pauline’s LinkedIn
  • Kotti Konsulting
  • Fanblast – WhatsApp/iMessage for creators

📬 Subscribe to explore what’s real (and what’s just noise):

https://isanythingrealinpaidadvertising.adamwbarney.com

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3 months ago
16 minutes

Is Anything Real In Paid Advertising?
Alignment Over Algorithms | Ep. 7 with Lea Miner (Intention & Insight)

In Episode 07 of Is Anything Real in Paid Advertising?, we dive deep with Lea Miner, Founder of Intention & Insight, who’s building something truly different: a business rooted in resonance, not just reach.


What started as a small somatic journey experiment on Meetup grew to a thriving 600+ person community in just six months, without a dollar in ad spend.

We unpack:

  • Why marketing fails when you skip the “why”
  • The cost of ignoring message–market alignment
  • How Lea uses AI to deepen, not dilute, authentic connection
  • The rise of AI-optimized content (and why it beats SEO for real humans)
  • Her bold shift from “audience-first” to “alignment-first” creation

This episode is a refreshing dose of honesty in a sea of hype. If you’ve ever felt like your marketing efforts were missing soul, or you’re trying to scale without losing your center, this is your permission slip to do things differently.


🔗 Connect with Lea:

→ https://intentionandinsight.com

→ IG: @intentionandinsight

→ Join a Somatic Journey: https://calendly.com/eleah-intentionandinsight/friday-somatic-journey

If you’re an agency founder trying to grow without the grind, check out the Agency Growth Sprint, designed for firms earning $250K–$5M/year, who want real scale with real strategy.

👉 Book a clarity call

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3 months ago
22 minutes

Is Anything Real In Paid Advertising?
From Grind to Growth: Micro-Niching, Daily Emails & Ditching the Social Media Hustle | Ep. 6 with Ziv Raviv (Kivi Media)

What if the real growth play wasn’t grinding on social media or spending wildly on ads?


In this episode of Is Anything Real in Paid Advertising?, I sit down with Ziv Raviv, Founder & CEO of Kivi Media, creator of Daily Cookie, host of Beyond Six Figures, and author of The Fully Booked Coach, for a masterclass in scaling through soul-first strategy.


Ziv built a $600K/year coaching business without burning out on content or ad spend...and he’s here to show you how.


We unpack:

  • Why most coaches and agencies overestimate the value of social media
  • How to use micro-niching sideways to increase authority and fees
  • Why “daily emails” aren’t dead—and the secret to writing ones that actually convert
  • Two brutally honest failures that reshaped his growth strategy
  • When to start spending on paid ads (and when to absolutely not)

Ziv keeps it real and actionable. This isn’t about hacks. It’s about building real relationships, solving real problems, and scaling with clarity.


If you’ve ever wondered whether your marketing is working, or working against you, this episode is your wake-up call.


🔗 Resources + Mentions:

  • zivraviv.com
  • kivimedia.co
  • The Fully Booked Coach – Buy the Book
  • adamwbarney.com


🔌 Ready to turn your agency into a growth machine?


If you’re running a $250K–$5M/year ad agency and tired of duct-taped systems, the Agency Growth Sprint was built for you.


→ Install a scalable lead gen engine

→ Clean up your offer

→ Ditch chaos for strategy that sticks


Learn more: adamwbarney.com

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4 months ago
27 minutes

Is Anything Real In Paid Advertising?
What’s actually working in marketing — and what’s just noise? Hosted by Adam W. Barney, author of Make Your Own Glass Half Full and founder of Scale Smarter, this podcast brings honest, high-energy conversations with the operators, creators, and founders redefining how business growth really works. From agency leaders and AI innovators to storytellers and strategists, Adam dives into what drives sustainable success — not vanity metrics. Together, they unpack the systems, creativity, and human energy behind $100M+ in advertising experience, real campaigns, and the lessons learned along the way. 🎧 No fluff. No funnels. Just what’s real — and how to scale smarter. ⚡ Ready to install your Energy-Driven Leadership OS? Book your 20-minute exploration → https://calendly.com/adamwbarney/explorationplugin-20min