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It's No Fluke
Shorty Awards
276 episodes
2 days ago
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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All content for It's No Fluke is the property of Shorty Awards and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Marketing
Business
Episodes (20/276)
It's No Fluke
E273 Kirsten Ludwig: Embracing Cringe & What Exists on The Other Side of Discomfort

Kirsten Ludwig is a brand builder, cultural curator and thought leader. She is the Founder of IN GOOD CO, a global brand consultancy igniting challenger brands with fearless positioning. 

She built her reputation as an influential creative in the fashion and retail space. Leading brands Ralph Lauren, Anthropologie, American Eagle Outfitters, Fred Segal, Stella and Dot and others to stand out. 

Kirsten is the co-host of GOOD THINKING podcast, a top trend, brand and marketing Substack and Lit From Within, a high vibrational podcast (complete with the woo-woo).

She’s been featured in Forbes, judged Cannes Lions, is a frequent speaker stages including, SXSW, Brands & Culture, Worthy Women and Creative Week and is a bold voice on LinkedIn. She Co-Hosts Breakfast Club LA and is a member of invite-only communities, THE BOARD, Sunday Dinner and Intro.

A lover of life, constant optimist and wellness nut. She lives in LA like every ex-New Yorker as a thriving single mom with two kids, Hudson and Sailor.


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2 days ago
36 minutes 20 seconds

It's No Fluke
E272 Greg Swan: Don't Forget The Human Stuff

Greg Swan, Senior Partner, FINN Partners, fuses insight, culture, and tech to help brands tell stories that stick. At FINN Partners he leads digital and creative strategy across social, content, PR, AI, and emerging platforms. He also writes the weekly newsletter Social Signals and is co-host of The Cave Project podcast, exploring the tensions of tech, culture, and life as they intersect. Ask him about his fax machine. Or just fax him: 316-854-0132.

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6 days ago
44 minutes 17 seconds

It's No Fluke
E271 Ryann Carr: Don't Just Study Trends, Live Them

Ryann Carr is the founder of RiseWave Media, a creative growth agency built for the new era of digital storytelling. She’s worked alongside some of the most influential creators in the world and brings that same high-level perspective to every project, whether guiding an emerging voice finding their footing or helping an established brand refine its edge.

She doesn’t just study trends; she lives them, shaping strategies and brand identities that resonate across platforms and audiences. From the spark of an idea to the systems that carry it forward, she has built a company that does it all: talent sourcing, content optimization, social strategy, and full-scale brand development.

Based in Georgia with her three boys, Ryann is building both a company and a life rooted in creativity, resilience, and vision. Through RiseWave Media, she continues to shape the future of digital influence, helping creators not just rise but lead.



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1 week ago
37 minutes 43 seconds

It's No Fluke
E270 Lewis Williams: How to Handle Being "Overqualified"

Lewis Williams is an accomplished Creative Director and Brand Storyteller who’s enjoyed great success at two of Chicago’s most iconic agencies—Leo Burnett and Burrell Communications, where he served as Chief Creative Officer. Most recently, Lewis had expanded his skillset even further as the EVP, Head of Brand Impact for global PR giant Weber Shandwick.

Across 3 decades of his Total Market and Multicultural consumer marketing experience, Lewis has partnered with CMO’s of some of the world’s best-known brands. Toyota, McDonald’s, Walt Disney World, The Coca-Cola Company, Google, The U.S. Army, Disney, American Airlines and Procter and Gamble to name a few. And Lewis has continually brought his client partners strategically driven, award-winning creative that’s enabled great brands to establish and maintain strong emotional bonds with their customers.

Lewis’ work has been recognized by virtually every creative award show on the planet. And his opinion is so respected that he serves on the Creative Review Committee for The Ad Council. He’s also served on the prestigious Cannes Lion Jury—including as a member of Cannes Lions 70—Glass: The Lion for Change.

Most recently Lewis launched the podcast series OGs AND AUNTIES. The series highlights Advertising Legends that have shaped culture, shifted narratives and launched movements.


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1 week ago
36 minutes 31 seconds

It's No Fluke
E269 Christine Göös: The B2C-ification of B2B marketing

Christine Göös is a marketing leader and B2B creator who lives at the intersection of brand, culture, and the internet. She’s helped tech and creative agencies tell stories that drive growth, working with companies like Smartly, Celtra, Billion Dollar Boy, and more. She currently runs US marketing for Croud, an independent media, data, and creative agency group.

A two-time Young Lions contestant turned LinkedIn creator, Christine co-hosts House of Content, a podcast exploring the creator economy, viral marketing, and internet culture. Her work has been recognized by Cannes Lions, The One Show, and Top Women in Marketing, and she’s part of the Hero100 Creator List and AWNewYork Big Creator Challenge shortlist.


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1 week ago
37 minutes 23 seconds

It's No Fluke
E268 Hafu Go: The Process and Curiosity Behind 5 Billion Views

Hafu Go started as a college student with nothing but curiosity and a camera. Today, his platform reaches over 15 million followers and 5 billion views, making him one of the most influential Asian voices in digital media.

He has redefined the edutainment genre by blending spectacle with substance. Through bold experiments, unforgettable storytelling, and partnerships with global brands to showcase innovation, he inspires millions. Hafu Go reminds the world that learning doesn’t stop at graduation.

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1 week ago
25 minutes 14 seconds

It's No Fluke
E267 Bita Jedo: Getting an Organization to Move at The Pace of Culture

Bita Jedo has 9+ years experience in the creator economy, spanning global platforms (TikTok), consumer tech (Bumble) and creative agencies (Dentsu), leading partnerships with globally recognised talent including Barry Keoghan, Aaron Pierre and Amelia Dimoldenberg.

She also sits on advisory boards for VidCon, Global Influencer Council, Soho House, and is a judge for the bcreator & Shorty awards. She has recently been named in Forbes 30 under 30 and the Future is Female award.


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2 weeks ago
36 minutes 29 seconds

It's No Fluke
E266 Keely Cat-Wells: Why Making Space for Accessibility and Inclusivity Helps Everyone and The Bottom Line

Keely Cat-Wells is the Founder and CEO of Making Space, a platform that has supported over 10,000 Disabled professionals in building meaningful careers. Under her leadership, Making Space made history by training and placing the first-ever Disabled hosts on NBC Sports’ Paralympics broadcast. Other partners include Indeed, Netflix, and Visa. Keely also co-founded Making Space Media, a division producing film and TV content centering Disabled voices, securing a first-look deal with Reese Witherspoon’s Hello Sunshine.

Notably, their documentary “Fight To Fly” exposed the inequalities that Disabled travellers face, triggering policy reform. Before Making Space, Keely founded C Talent, an agency that reshaped disability representation in media and grew a roster reaching more than 50 million people. Acquired in 2022, C Talent became the largest acquisition of a company specializing in Disabled talent. Keely is a Forbes 30 Under 30 honoree, a Diana Award recipient, and has served on the advisory board of Lady Gaga’s Born This Way Foundation. She currently sits on the Los Angeles City Major Event Advisory Council, Human Rights Watch LA Committee and holds the distinction of being the youngest-ever Presidential Leadership Scholar. Additionally, she is an Obama Leader USA, White House Mental Health Youth Action Forum Leader, and inaugural Gloria Steinem Fellow.



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2 weeks ago
30 minutes 3 seconds

It's No Fluke
E265 Megan Lightcap: Rizz, Tiz and Where Slow Ventures Looks To Invest

Megan Lightcap is a Partner at Slow Ventures, where she helped build, and now leads, the Creator Fund alongside Sam Lessin since 2022. Before joining Slow, Megan held roles at L Catterton, J.P. Morgan, Olive, and others — bringing a strong foundation in finance and consumer investing and operations to her expertise.


Megan also writes Slow Upload, a newsletter exploring trends in the creator economy and how creators can scale their businesses by cultivating deeper, more durable relationships with their audiences.


Megan focuses on backing creators who are best-in-class in their category — those with high engagement, real influence, and a clear vision for building businesses that go beyond content. These creators are building enterprises powered by community trust, content and media, and long-term ambition.


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3 weeks ago
29 minutes 7 seconds

It's No Fluke
E264 Paul Brown: Are Creators Really Effective?

Paul Brown is an expert at the intersection of creative strategy and technology. He is a Global Client Partner at London-based CreativeX, where he works at the forefront of creative AI. He guides global giants like Mars, Colgate-Palmolive, and Bayer, helping them make their advertising more effective by unlocking the power of creative data. Paul is also passionate about mentorship, and is an Industry Advisor for the Marketing and PR degree at the University of West London.

CreativeX recently released their study "Are Creators Really Effective", which outlined how brands can unlock more effectiveness from creator content, and their annual "Gender in Advertising Report" which shows how much and in what way women are being represented in digital advertising.

Before joining CreativeX, Paul had a front-row seat to the startup world as the 6th employee and Head of Customer Success at Spirable, a data-driven creative platform that was acquired in 2021. His journey in the industry began in client-facing roles at top creative agencies, including Ogilvy and TMW, giving her/him a deep understanding of what makes brands and their stories succeed.


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3 weeks ago
33 minutes 28 seconds

It's No Fluke
E263 Fiona Frills: Read The Comments

Fiona Frills is a Gen Z founder, creator, & storyteller passionate about building community-driven brands and tools that empower the next generation.

She started Frilliance at 13 after struggling with acne and realizing how many beauty products were packed with harsh ingredients. Today, Frilliance is available worldwide at major retailers like CVS, Amazon, SuperDrug and TikTok Shop, serving a vibrant teen community that values self-expression & real conversations around beauty.

She is also the Co-Founder of Aurelia, an AI-powered platform giving micro-influencers smarter tools to pitch, grow, and get paid. Deeply passionate about Gen Z empowerment, teen innovation, creator economy, & building products that actually make a difference, Frills is quickly ascending.


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3 weeks ago
37 minutes 45 seconds

It's No Fluke
E262 Jeff Frommer: OWM is Leading Creators from Ads to Ownership

Jeff Frommer is a tech entrepreneur and investor, known for founding MALKA, an adaptive content studio, which he sold to MoneyLion in 2021 for $75M. Frommer’s career has spanned close to 20 years, and he continually strives to positively impact the lives of those around him. His professional experience includes working in technology, the creator economy, talent management, content production, and investing in various-stage startups. Through MALKA, Frommer previously produced eight feature films for Netflix, Amazon, and Showtime, as well as ran some of the largest digital shows, including Mike Tyson’s Hotboxin, All the Smoke with Barnes and Stack, and Kevin Garnett Certified.  He spent more than five years at Adobe, leading the Digital Publishing SaaS business. In 2025, he founded and launched OWM, the first creator marketplace platform that helps founders discover, connect with, and activate creators as investors, advisors, and long-term strategic partners.


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3 weeks ago
35 minutes 8 seconds

It's No Fluke
E261 Xyla Foxlin: You Can't Control The Audience, Only The Bandsaw


Xyla Foxlin is an award-winning mechatronics engineer and YouTube creator who shares the creativity and joy of engineering through a blend of technical skill, craftsmanship, and art. Featuring everything from proving impossible physics demonstrations to building a viable camper in just weeks, to high-power rocketry and organic chemistry. 

An advocate for women in STEM, she founded Beauty and the Bolt, a nonprofit now operated by Reinvented Inc that taught thousands of kids to use their first power tool and has worked with AAAS as an IF/THEN ambassador. 

She is also a voice for the Pilot Mental Health Campaign, advocating for the Mental Health in Aviation Act which would allow pilots to seek mental healthcare without losing their careers. The bill passed in the House unanimously in September as is expected to be introduced in the Senate this fall. 

Based in Los Angeles, she spends her free time flying her 1946 Cessna 140, backpacking, and building big ideas.


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3 weeks ago
35 minutes 40 seconds

It's No Fluke
E260 Emily Hare: Creators Now at the Front of Global Strategy

Emily Hare is the Global Influencer Lead at Publicis, driving innovation and excellence across influencer, social, and emerging platforms. She leads global client support and growth initiatives, including client education, strategic responses, top-to-top engagements, and collaboration with Global Client Leads (GCLs) for brands such as Haleon, McDonald's, PepsiCo and Mondelez.​ She played a key role in Influential and Captiv8 acquisitions and market rollout, vetting potential companies and working closely with in-market teams to adopt new offerings and go-to-market strategies


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3 weeks ago
32 minutes 47 seconds

It's No Fluke
E259 Marina Mogilko: Building Silicon Valley's Go-To Podcast & AI's Rapid Pace of Change

Marina Mogilko, known online as Silicon Valley Girl, is a YouTube creator, entrepreneur, and investor with a global community of over 18 million followers. She’s the co-founder of LinguaTrip, a language learning startup she launched after immigrating from Russia to the U.S., and now hosts The Silicon Valley Girl Podcast, where she dives into entrepreneurship, AI, money, and the creator economy. Through her content and conversations, Marina helps millions build meaningful careers, grow online, and think like founders.

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4 weeks ago
34 minutes 53 seconds

It's No Fluke
E258 Greg Hoffman & Ben Lee: Don't Chase Cool

The Business of Creativity, part of the Whalar Group, launched Beyond Your Limits, a first-of-its-kind 7-week course created in partnership with former Nike Chief Marketing Officer Greg Hoffman. Built for modern Athletes, the program empowers them to confidently express who they are, shape their narrative on their own terms, and unlock opportunities that extend well beyond the game.

Greg Hoffman is a global authority on brand leadership, the former Chief Marketing Officer of Nike, and founder of the brand advisory group Modern Arena. Over a 27-year career at Nike, he held senior roles across marketing, design, and innovation, most recently serving as Vice President of Global Brand Innovation, where he led teams exploring the future of storytelling and consumer experience. Today, through Modern Arena, Greg helps brands and leaders build bold, distinctive identities that inspire connection and cultural impact.

Ben Lee is an entrepreneur and investor committed to unlocking human potential through creativity. He is the co-founder and CEO of The Business of Creativity, a platform that partners with leading experts to help individuals and organisations harness creativity as a strategic advantage. Previously, Ben was a partner at The Garage Soho where he led investments into a portfolio of early-stage consumer startups, supporting founders as a board member and helping them scale through building distinctive brands. Ben continues to champion creativity as a catalyst for growth, innovation, and cultural impact.



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1 month ago
35 minutes 6 seconds

It's No Fluke
E257 Ayden Syal: Winning Gen Z With Athlete Influence

Ayden Syal is the Chief Executive Officer & Co-Founder at MOGL, the leading athlete influencer marketing platform. He has been named to Sports Business Journal’s New Voices Under 30 list, has been recognized as a Sports Business Journal NIL Power Player, and won the 2022 SXSW Pitch competition on behalf of MOGL. MOGL was also recognized as part of the Forbes 30 Under 30.

Prior to founding MOGL, Ayden held key roles at Morgan Stanley, Lexington Partners, and S&P Global. His diverse professional background has positioned Ayden as a visionary leader in the NIL space, where he is dedicated to helping brands reach Next-Gen audiences at scale and with precision.


Ayden graduated from the University of Notre Dame, served on the Young Alumni Board at the University of Notre Dame and is a proud partner of SeeHer and Every Kid Sports.


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1 month ago
33 minutes 7 seconds

It's No Fluke
E256 Diandra Binney: Advantages for Challenger Brands

Diandra Binney is Director of Communications, North America at Xero, a global small business platform that helps owners supercharge their businesses with smart automation, strategic insights and expert support. With nearly 15 years of experience in B2B technology communications, Diandra specializes in building powerful brand narratives that drive market leadership and business results. At Xero, she leads the North American strategy for media relations, executive visibility and corporate reputation across the region. Before joining Xero, held senior roles at several high-growth agencies, where she played a pivotal role in helping clients navigate periods of rapid scaling, funding rounds and new market entry.

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1 month ago
33 minutes 38 seconds

It's No Fluke
E255 Jacques Keyser: Reinventing Events For Our Increasingly Short Attention Spans

Jacques Keyser is the Director of Programming at VidCon, where he leads the strategy and execution of event programming across the US and international markets. With over 15 years of experience in music, entertainment, and the creator economy, he has worked with leading platforms, labels, creators, executives, and global brands.

At VidCon, Jacques has helped launch and scale events worldwide, curating industry-leading programming that unites creators, executives, and fans on a global stage. Previously, he held senior roles in talent management and artist development, shaping the careers of top UK digital and music talent while building strategic partnerships across the industry. Jacques also shares insights on the creator economy through his bi-weekly VidCon industry newsletter.

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1 month ago
32 minutes 22 seconds

It's No Fluke
E254 Jessy Grossman: Target Specialists Over Generalists

Jessy Grossman is a long time entrepreneur in the digital media space. She's passionate about supporting women in business and being at the forefront of innovation. She’s been quoted in the New York Times (again here), Forbes and was awarded a spot in the “Influencer Top 50” by Talking Influence. In less than two years she created one of the fastest growing influencer talent agencies in the country. Amidst unprecedented growth, she sold the multi-six-figure agency and pivoted to focus on her long-time passion project: Women in Influencer Marketing (better known as WIIM). Founded in 2017, WIIM is the premiere professional organization for those who work with influencers.

The community offers networking and new business opportunities, career services, continuous education and so much more. Jessy also does consulting, advising and influencer marketing recruiting through her consultancy Tribe Monday. You can find inspiring stories and more about Jessy on the WIIM Podcast. Check out iamwiim.com and tribemonday.com for more information.

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1 month ago
38 minutes 43 seconds

It's No Fluke
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!