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It's No Fluke
Shorty Awards
301 episodes
3 days ago
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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All content for It's No Fluke is the property of Shorty Awards and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!
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Marketing
Business
Episodes (20/301)
It's No Fluke
E298 Lauren Roth: Aligning UGC & Paid Content

With over 10 years of experience in the consumer space, Lauren Roth has helped brands grow their community through building out and running their influencer marketing, community engagement, UGC and brand partnerships programs. Brands include Otherland, United Sodas, Candy Crush, Daiya, Cricut, Lululemon and more.

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3 days ago
28 minutes 23 seconds

It's No Fluke
E297 Leslie Walsh: Can AI Be Creative?

This is a conversation about augmenting, not automating, creativity.

Leslie Walsh is the Head of Strategy at RYA, the AI SaaS provider that’s creating innovative campaigns for name brands. Leslie’s experience as an advertising veteran includes leading brand and digital strategy for some of the world’s biggest brands like MINI Cooper, Nestle, Oscar Mayer and AT&T. Leslie is a graduate of the University of Georgia.

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5 days ago
33 minutes 46 seconds

It's No Fluke
E296 Brian Solis: Why a Mindshift is Needed

Forbes has called Brian Solis “one of the more creative and brilliant business minds of our time.” ZDNet heralded him as “one of the 21st century business world’s leading thinkers,” and Entrepreneur Magazine described him as "a world's top superforecaster."

Check out his latest bestseller, ⁠Mindshift: Transform Leadership, Drive Innovation and Reshape The Future⁠

Brian is a world-renowned digital futurist, 9x best-selling author, and international keynote speaker. He has published over 70 widely read research reports that explore the future of business and industries, disruptive technologies, and shifts in markets and consumer behaviors. 

Brian serves as the Head of Global Innovation at ServiceNow. In his role, Brian leads a global network of Innovation Officers and Futurists who study emerging technologies and micro and macro trends, business transformation patterns, and customer insights to understand important shifts affecting organizations and the markets they serve.  

The Innovation team produces original research and thought leadership and delivers presentations and workshops that help leaders anticipate shifts, capitalize on trends, and drive resilience and long-term growth. 

He is published in industry publications such as Harvard Business Review, Fast Company, CIO, Forbes, and Worth. And he has consistently been recognized as one of the world's leading thinkers in innovation, business transformation, and leadership for almost three decades. 



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6 days ago
35 minutes 8 seconds

It's No Fluke
E295 Sari Zeidler: Meeting The Audience Where They Are

Sari Zeidler is the vice president of audience development for NBCUniversal Local.

In this role, Zeidler leads audience strategy for the division’s extensive digital portfolio, which includes desktop and mobile sites, mobile and connected apps, social media and OTT platforms for 50 media properties, including NBC- and Telemundo-owned stations and the NBC Sports Regional Networks.

Overall, Zeidler has more than 15 years of experience growing audiences and building engaging content strategies at some of the world’s leading media organizations. Throughout her media career – which has included experiences as a writer, editor and producer – she has worked in Washington D.C., Atlanta, New York and London.

Prior to joining NBCU in 2019, Zeidler spent nearly three years with Quartz as director of growth and editorial director of growth. Previously, she served as social media editor and international homepage & features producer for BBC.com during a three-year tenure. She also worked at CNN in a variety of digital, production and news roles.

Zeidler began her career as an award-winning general assignment reporter for the Long Island Herald after graduating from the University at Albany with a degree in English.

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1 week ago
26 minutes 44 seconds

It's No Fluke
E294 Maren Hamilton: How an Unexpected Viral Request Unlocked the Future of Marketing

As a thought leader on all things social media, Maren Hamilton has consistently driven community engagement for brands like The North Face, Starbucks and most recently Popfly. She holds a master’s degree in Digital Media from the University of Washington and is a public speaker on social media strategy, creator marketing, and digital trends. When she’s not on TikTok, you can find her on the trail or paddling the river with her pups.


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1 week ago
32 minutes 59 seconds

It's No Fluke
E293 Destiny Chambers: 2025 Was Giving Auto-Fill Energy, Here's How to Surprise People

Destiny K. Chambers is a seasoned marketing executive with a strategic approach to driving brand awareness and market leadership. With over 13 years of experience, she has a proven record of not just steering marketing initiatives, but igniting brand growth and achieving measurable business outcomes. Most recently, as Vice President and Head of Marketing at /prompt., she leveraged this expertise to spearhead the unification of marketing strategies across /prompt., Lippe Taylor and twelvenote, driving a cohesive vision for the agency's future.

Chambers has a dynamic background in leading successful agency marketing campaigns at renowned organizations such as Young & Rubicam, WPP, and VML, consistently driving impactful large-scale activations both nationally and globally. Her influence extends beyond individual campaigns; she actively contributes to the direction of the marketing landscape as a member of the prestigious LIONS/ANA CMO Growth Council and the Forbes Communications Council. Previously, she shaped industry conversations around diversity, equity, and inclusion as Chair of the New York Festivals Advertising Awards' DE&I Advisory Board.

Further showcasing her commitment to societal improvement, Chambers is a former Youth Empowerment Program leader and proud alumna of Urban Underground, where she supported youth-led social justice campaigns. As a skilled public speaker and writer, she has shared her insights and expertise at prominent events such as Cannes Lions, Advertising Week NY, AfroTech, and WAATBP and featured in distinguished publications such as Forbes, Adweek, Ad Forum, Ad Age, PR Week, Campaign Brief, and Little Black Book.


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1 week ago
35 minutes 15 seconds

It's No Fluke
E292 Oksana Matviichuk: AI is a Mirror for Human Thinking

Oksana Matviichuk partners with executive teams to adapt business models to the AI age, ensuring they remain relevant, resilient, and sustainable. She is the Founder & CEO of WBENC-certified OM Strategic Forecasting, a Forbes Agency Council member, and a three-time “Top Women Leaders of New York” honoree by Women We Admire. Oksana designs AI-native business models, operating standards, and decision systems. Her OM Sustainable Growth Assessment benchmarks a company across four verticals: Reputation, Relevance, Resilience, and AI & Automation Readiness, and OM Strategy scales organizations with clarity and control. She speaks on operationalizing AI while keeping human agency at the core.



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1 week ago
27 minutes 5 seconds

It's No Fluke
E291 Marissa Rosen: Supporting Climate Solutions

Marissa Rosen is the Founder, Owner, and Principal Consultant of Climate Social, a boutique communications agency she launched in 2015 to help impact-driven organizations and leaders share their stories and drive meaningful change. Her work spans public relations, social media, branding, copywriting, and creative campaigns that strengthen community engagement and inspire action. In addition to advising clients, Marissa has built her own thought leadership through writing, speaking, and media appearances across the climate, energy, and sustainability space.

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2 weeks ago
28 minutes 38 seconds

It's No Fluke
E290 Bolong Li: The Growing Landscape of Audio Content

As the Vice President, Global Head of Growth at Amazon's Audible, Bolong Li spearheads cross-functional teams dedicated to fostering sustained growth and enhancing customer experiences across diverse platforms.

Before his tenure at Audible, Bolong accrued two years of experience at Apple, where he concentrated on Business Development and Retail Management. His career trajectory began in the financial industry, leveraging his educational background in finance from both undergraduate and graduate studies.

Beyond his professional roles, Bolong contributes to academia by teaching business and marketing courses at Columbia University.


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2 weeks ago
31 minutes 42 seconds

It's No Fluke
E289 Lauren Danis: Marketing Today is Earning The Right to Exist in People's Lives

Lauren Danis brings nearly three decades of experience to Eventbrite, where she serves as the Chief Brand & Communications Officer, overseeing the global integrated brand and communications team which includes brand marketing, creative, social media, community, brand content and global internal and external communications. Prior to Eventbrite, Lauren was the VP of Communications at Ancestry where she led all global brand and product communications, social media and influencer relations.

Lauren also spent over a decade at leading global public relations firm Weber Shandwick where she worked on many of the firm’s marquee accounts including Mondelēz International, Unilever, Motorola, Nestlé, Abbott, and one of the most iconic American campaigns in recent memory – “got milk?” Early in her career, Lauren held communications roles at Hyatt, travel start-up e.Gulliver.com, and Edelman after graduating from the esteemed Northwestern School of Communication and Media Studies.

Currently, she brings her integrated brand-building expertise to Eventbrite in an effort to help advance the company vision and reputation amongst various stakeholders including Britelings, consumers, event organizers, brand partners and investors. In her spare time, you can find Lauren reading a good book, finding her zen on her yoga mat, taking a long walk with her husband and dog, or experimenting in the kitchen with a new recipe.


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3 weeks ago
32 minutes 19 seconds

It's No Fluke
E288 Sherilyn Shackell: Invest in Your 118 Hours

Sherilyn is the Founder & Global CEO of The Marketing Academy – a unique non-profit organisation dedicated to developing leadership talent in Marketing, Media&Advertising. 

The Marketing Academy opened in 2010, bringing together some of the world’s best known & popular brands to provide world-class learning for all levels of talent from emerging leaders to CMOs. Their highly respected Scholarship and Fellowship programs are delivered in the UK, EMEA, USA, Australia & APAC.  

When she gets the chance, she writes about talent development and all things ‘leadership’ featuring in many articles in The Sunday Times, FastCo, Telegraph, AdNews, Marketing Week, AdWeek, MarketingMagazine, Management Today and CMO.com. 

She has been frequently recognised for her work; receiving the CIM Women in Marketing 'Special Award for Contribution to Marketing’, inducted into the Courvoisier Future 500, invited to join the Marketing Group of Great Britain, identified as one of the UK’s Vision 100 by Adobe and included in AdNews Top 50 list of most powerful influencers in Australia. 


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3 weeks ago
31 minutes 2 seconds

It's No Fluke
E287 Dr. Karen Sutherland: How to Use AI in Strategic Communications

Dr. Karen Sutherland is a multi-award winning educator and author from the University of the Sunshine Coast in Australia. As a Certified AI Consultant and Director of Dharana Digital Marketing Agency, Dr. Sutherland specializes in using AI for strategic marketing and communication. In addition to designing and delivering training and workshops globally for over a decade, her research spans AI in strategic communication, B2B relationships, social media pedagogy and practice.

She has authored two editions of her book 'Strategic Social Media Management – Theory and Practice' Palgrave Macmillan, downloaded more than 170k times, 'Transmedia Brand Storytelling - Immersive Experiences from Theory to Practice' Palgrave Macmillan, and 'Public Relations and Strategic Communication', Oxford University Press. Her latest book, '⁠Artificial Intelligence for Strategic Communication⁠,' , Palgrave Macmillan, has been adopted across 20+ countries. 

Dr. Sutherland has featured in global media including  the Wall Street Journal, Euro News AAP, ABC, Nine, Sky News and has been Ticker's AI and social media expert for the past five years. 


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3 weeks ago
38 minutes 59 seconds

It's No Fluke
E286 Anthony Delconte: What Creators Can Learn From Publishers

Anthony Delconte has 15 years of experience working across traditional and creator media ecosystems.

He started his career at a video news startup during what he'll claim was the second pivot-to-video era (c. 2011), helping the company transform from a video hub to a syndication service and ultimately a white-label distribution tool.

From there, he went to CNBC, where he joined a team responsible for managing distribution deals after business development signed them. He worked across editorial, product, and sales to drive additional revenue and reach.

He then worked for Panda Global, an esports team, where he oversaw the company's creator initiative. The program was designed to identify rising stars (think VC coin-flipping for creators) while supporting the brand’s event and merchandize operations, as well as building out digital video inventory.

He later returned to traditional media, first at Men's Journal and most recently at Entrepreneur, where he oversees the social team and partnerships with creators designed to guide users into and down the funnel.

He's also led an expansion to leverage those creator and influencer capabilities for Entrepreneur's partners and advertisers.


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3 weeks ago
33 minutes 6 seconds

It's No Fluke
E285 Whitney Dailey: The Risk of Both Action and Inaction in Brand Response

With more than 15 years of experience in the purpose and impact space, Whitney Dailey is a thought leader at the intersection of purpose and communications. 

At Allison, Whitney serves as Managing Director, Purpose and leads the agency’s Purpose Center of Excellence – a dedicated team specializing in Purpose brand strategy and impact leadership, backed by Allison’s global network of more than 1,000+ creatives and storytellers.

She has personally authored upwards of 400 articles and 30 research reports on sustainability, social justice, and social impact topics and shared her message from the digital wavelengths of myriad podcasts, the lectern at Harvard University the stage of Sundance and Fordham’s Responsible Business and Future Fashion Coalitions. 

In her previous role as Senior Vice President of Purpose Marketing, Research & Insights at Porter Novelli, Whitney transformed the agency into a Purpose-driven organization through powerful thought leadership, communications and marketing.

Whitney holds an MBA in Environmental Management from the University of Massachusetts, Boston and a BA in Business Administration from the George Washington University. She also earned an MBA Certificate in Clean Energy and Sustainability from the University of Massachusetts, Boston. She is a frequent guest lecturer at colleges and universities including Boston College, Boston University and Simmons College and was an adjunct professor at Boston College during the 2022-2023 school year.

Whitney was named a Top 100 Giving Influencer on Twitter by Give Local America in 2015 and in 2019, was a finalist for PR News Platinum Awards PR Professional of the Year. In 2024, she was named to the PRWeek Women of Distinction List. 


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3 weeks ago
34 minutes 24 seconds

It's No Fluke
E284 Traci DeForge: What Makes a Podcast Successful

Traci DeForge, founder of Produce Your Podcast, an award-winning full-service production and audience growth marketing agency, is recognized as an international podcast expert, sought-after speaker, and media contributor. The creator of the Podcast Management Academy, the industry’s only certified podcast manager training program, PodHive, and Co-Founder of the Podcast Professionals Association.  

Traci hosts the Growth Accelerator Podcast, and co-hosts the popular Ask Brien Radio Show in Los Angeles.  She's been featured on all three major networks, including CNN, CTV, American Express Open, and RadioINK. She is also a member of the Rolling Stone Culture Council.

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3 weeks ago
31 minutes 31 seconds

It's No Fluke
E283 Victoria Bachan: Where the Creator Economy is Heading in 2026

This is way more than just our first annual predictions episode. Victoria Bachan is the SVP, Creators at Wasserman. Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman’s presence spans 28 countries and more than 70 cities, including New York, London, Nashville, Chicago, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney.

Formerly the Global President of Sixteenth, Victoria oversaw a team of 43 managers and over 300 diverse Creators, while spearheading the company’s global expansion efforts. 

 Victoria and her team collaborated with some of today’s brightest Creators, including People’s Choice Award winner Doug the Pug, visual artist and best-selling author Adam J. Kurtz, Crypto and Gen Z Finance expert Taylor Price, best-selling author and gamer Kelsey Dangerous and the Nami Matcha Founder and CEO, Ashley Alexander.

 Previously her team was instrumental in launching two groundbreaking TikTok Creator houses, “The Crib Around the Corner” for Black content creators, and “Familia Fuego” for Latinx talent. In 2023, she also helped Doug the Pug launch Nonipup, a human-grade all-natural pet care brand.

Under her leadership, 61% of the Sixteenth roster proudly identified as BIPOC, reflecting her commitment to diversity and inclusion. When Victoria isn't paving the way for prominent creators, she mentors South Asian executives and talent as a member of The Salon and supports fundraising efforts for Play Inspired.


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1 month ago
41 minutes 25 seconds

It's No Fluke
E282 Enoma Edevbaro: Embracing a "Social-First" Mindset

Enoma is a seasoned expert in social media and influencer marketing with a proventrack record of creating internationally recognized, award-winning campaigns.

As the Head of Social at SEK, Enoma leads the social media and influencer marketing unit at SEK, where she social 1st creativity, spearheads business development, new business and directs a dedicated team. She has collaborated with some of Finland’s largest brands, providing consultancy on 360-degree digital brand experiences encompassing social media strategy, brand development, and influencer marketing.

Enoma frequently shares her expertise at major branding, social media, and influencer marketing events. Her contributions have beenhonoured with awards at Cannes Lions, SABRE Awards, Finnish Comms Awards, and GrandOne. She has also served as a judge for prestigious global competitions such as Eurobest, GrandOne, TikTok Awards Nordic, and The Young Ones Competition.


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1 month ago
35 minutes 29 seconds

It's No Fluke
E281 Evan Horowitz: Connecting Brands to Culture

Evan Horowitz is the co-founder and CEO of Movers+Shakers, a creative agency with numerous industry accolades and awards from Ad Age, Adweek, Fast Company, Digiday, Cannes Lions, among others. Movers+Shakers revolutionizes social media marketing, specializing in connecting brands with culture and generating unprecedented brand love among Gen Z and Millennials. With over 250 billion views, their campaigns include TikTok's most viral content, the first TikTok-native reality show, and iconic brand collaborations like e.l.f. x Chipotle.


Evan's 20-year career includes roles at Fortune 500 companies like Samsung and Macy’s. He’s coached leaders, grown multimillion-dollar business units, and made strides in social justice campaigns. Evan holds an MBA from Harvard and a BS in Engineering from Stanford. A respected thought leader, he’s spoken at numerous events hosted by WWD, Glossy, Advertising Week, and ANA and is often quoted in the industry’s most coveted publications.


 


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1 month ago
34 minutes 3 seconds

It's No Fluke
E280 Brooks Miller: The Rise of the In-House Creator & Why Consumers Trust Creators More Than CEOs

Brooks Miller is Executive Vice President of Creator Marketing at Edelman and United Entertainment Group. Prior, Brooks spent nearly 8 years at Twitter, where she helped build their creator marketing discipline from the ground up, partnering with creators and brands across every platform and every vertical.

She started her career as an account manager agency-side at 72andSunny and Barrett Hofherr (formerly barrettSF). Her work has won at Cannes, the One Show, the Clios, the Shorty Awards and has been recognized in AdWeek and Adage. She lives in Brooklyn with her husband, son & perfect basset hound, Dirk Nowitzki.

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1 month ago
32 minutes 12 seconds

It's No Fluke
E279 Maeher Bawa: Don't Sleep on Product Exchange Campaigns

Maeher Bawa is a 3x Shorty Award–winning Social Media & Partnerships Consultant who helps early-stage lifestyle, beauty, and parenting brands build full-rounded partnership programs that drive awareness and growth. She specializes in developing and scaling influencer strategies, with an emphasis on product exchange collaborations that deliver real impact for startups working with lean budgets.

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1 month ago
38 minutes 45 seconds

It's No Fluke
AJR’s Adam Met, Million Dollar Listing’s Ryan Serhant, Community’s Yvette Nicole Brown, and brands such as Fanatics, Adobe, Shoprite, Comic Relief all have one thing in common - It’s No Fluke they found success. We explore the big ideas, the ups and downs in creative work and life, the inner workings of storytelling through thought-provoking and culturally relevant conversations with the most prominent and diverse voices, from creators to brands and the greatest minds of our time. Episodes drop each Tuesday morning. Stay tuned!