Amr Alian is a rare breed. A creative entrepreneur, mentor, and philosopher of the modern age. In this episode of It’s Not That Deep, we explore the lessons that shaped him as the founder of multiple businesses, a man of many cities, and a believer in taking bold action with faith.

We talk about what it means to truly listen to yourself, to others, and to the world around you. Amr shares the story of growing up in a conservative Egyptian family, navigating identity and expectations, and finding his voice through creativity, entrepreneurship, and stillness.From starting his first brand in his early 20s, to facing bankruptcy, to rediscovering his calling through community and spirituality, this conversation is a masterclass in perspective.

We unpack masculine energy, faith, intuition, and the internal vs. external metrics of success.This episode is an invitation to slow down, question your programming, and lead a life that feels aligned — not just impressive. If you’ve ever felt like you’re doing everything right but something still feels off, this one’s for you.

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It’s Not That Deep.