In April, the White House called it Liberation Day. The apparel industry called it panic. Andrew breaks down what happened when decades of predictable duty rates got wiped out overnight. Global jeans suppliers were hit with numbers no one saw coming. Vietnam at 46%, Cambodia at 49%, Bangladesh at 37%. Orders paused. Panic spread. The rollout felt like a list of naughty countries with penalties posted on a scoreboard. But the story didn't end there. A group of small importers challenged the ta...
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In April, the White House called it Liberation Day. The apparel industry called it panic. Andrew breaks down what happened when decades of predictable duty rates got wiped out overnight. Global jeans suppliers were hit with numbers no one saw coming. Vietnam at 46%, Cambodia at 49%, Bangladesh at 37%. Orders paused. Panic spread. The rollout felt like a list of naughty countries with penalties posted on a scoreboard. But the story didn't end there. A group of small importers challenged the ta...
The denim industry runs on water. But most of the places we make jeans don’t have enough of it. In this short, Andrew breaks down what happens when cotton, sewing, and finishing all depend on freshwater we can’t afford to lose. Countries like Canada have 74,000 cubic meters of water per person. Bangladesh? Just 635. Yet we keep building supply chains in places with the least to spare. Even rainfed cotton gets risky when the rains stop coming. Andrew asks a simple question: where’s the plan? W...
Jeansland Podcast
In April, the White House called it Liberation Day. The apparel industry called it panic. Andrew breaks down what happened when decades of predictable duty rates got wiped out overnight. Global jeans suppliers were hit with numbers no one saw coming. Vietnam at 46%, Cambodia at 49%, Bangladesh at 37%. Orders paused. Panic spread. The rollout felt like a list of naughty countries with penalties posted on a scoreboard. But the story didn't end there. A group of small importers challenged the ta...
