In April, the White House called it Liberation Day. The apparel industry called it panic. Andrew breaks down what happened when decades of predictable duty rates got wiped out overnight. Global jeans suppliers were hit with numbers no one saw coming. Vietnam at 46%, Cambodia at 49%, Bangladesh at 37%. Orders paused. Panic spread. The rollout felt like a list of naughty countries with penalties posted on a scoreboard. But the story didn't end there. A group of small importers challenged the ta...
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In April, the White House called it Liberation Day. The apparel industry called it panic. Andrew breaks down what happened when decades of predictable duty rates got wiped out overnight. Global jeans suppliers were hit with numbers no one saw coming. Vietnam at 46%, Cambodia at 49%, Bangladesh at 37%. Orders paused. Panic spread. The rollout felt like a list of naughty countries with penalties posted on a scoreboard. But the story didn't end there. A group of small importers challenged the ta...
Ep 42: Fifty Years of Denim at Over the Rainbow with Joel and Daniel Carman
Jeansland Podcast
41 minutes
2 weeks ago
Ep 42: Fifty Years of Denim at Over the Rainbow with Joel and Daniel Carman
In 1975, Joel Carman opened Over the Rainbow with $2,000, a love of jeans, and no idea what he was doing. Fifty years later, Joel and his family run one of the longest-standing independent denim retailers in North America. Andrew sits down with Joel and Daniel to talk about what it takes to survive five decades in retail—from the early days when Joel was making $15 a day and driving a cab at night, to the decision to go premium in 2000, and how the internet became their best marketing tool wi...
Jeansland Podcast
In April, the White House called it Liberation Day. The apparel industry called it panic. Andrew breaks down what happened when decades of predictable duty rates got wiped out overnight. Global jeans suppliers were hit with numbers no one saw coming. Vietnam at 46%, Cambodia at 49%, Bangladesh at 37%. Orders paused. Panic spread. The rollout felt like a list of naughty countries with penalties posted on a scoreboard. But the story didn't end there. A group of small importers challenged the ta...
