Hema, Rekha, Jaya aur Sushma - sabki pasand Nirma.... we still read these lines with a tune, don't we? Ever wondered how tunes like this have managed to stay in our memory for so long? How do they affect consumers' psychology to create such an effect? A team of students from IIM Ahmedabad takes you on a journey on the evolution of advertising jingles from the 13th century to the current digital age, bringing in their psychological effects and wondering what the future holds for them.Sit back and enjoy a musical and insightful episode from Vaibhav, Aditya, Kundan, Shreyasee and Pravesh.