Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
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Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
Ep. 76 Blind Boxes, Scarcity & Pop Mart — Marketing Lessons from a Toy Craze
Jurassic Marketing’s Tricera-talks
27 minutes
1 month ago
Ep. 76 Blind Boxes, Scarcity & Pop Mart — Marketing Lessons from a Toy Craze
Justin Miller recounts a Vegas trip to Pop Mart where he bought a Labubu blind-box collectible for his daughter, exploring the hype, membership requirements, and blind-box mechanics behind the craze.The episode breaks down marketing takeaways — scarcity, social proof, surprise unboxing, membership opt-ins, and product drops — and how brands can use those tactics without overcomplicating the customer experience.
Jurassic Marketing’s Tricera-talks
Marketing, entrepreneurship, and all things small business.... this is Jurassic Marketing’s Tricera-talks podcast. A podcast built specifically for true small business owners with an eye on growing their service based business using direct response marketing. Our goal is to entertain but also inform on what works in the world of service business marketing. Enjoy!
