In this episode Justin and Kevin unpack why low response rates (even 0.1%) can still be a huge win when you focus on dollars, lifetime value, and profitable client acquisition rather than vanity percentages.They cover real-world examples, tracking methods (QRs, tracking URLs, phone numbers), lead quality vs. quantity, and the key metrics you should measure to decide where to spend your marketing resources.

This episode explains how marketing only starts the sale — the real money is made in how you handle inbound calls and follow-up. Justin Miller discusses common failures (poor phone scripts, unfriendly tone, no lead capture), the importance of call recording and coaching, and simple tactics to convert more leads.Learn practical fixes: answer professionally, capture contact and pain points, schedule the next step on the call, record and review calls, and train your team to improve close rates.

This episode breaks down why modern attribution fails — how impressions, offline channels, long sales cycles, and siloed reporting hide the true impact of marketing. Jeff Greenfield explains ad stock, synergy, and why clicks alone don’t tell the whole story. Learn practical steps to begin measuring attention (impressions), give campaigns time to work, and build a single source of truth or independent measurement so teams and finance can confidently allocate budget. Visit ProvaLytics for more on solving cross-channel attribution.

In this episode Justin Miller discusses the “put a fence around your herd” approach to client retention — why consistent communication matters and how it prevents competitors from stealing customers. Learn practical tactics like newsletters, greeting cards, client gifts, check-in calls, and events to strengthen relationships, reduce churn, and grow your business more cost-effectively.

Justin Miller recounts a Vegas trip to Pop Mart where he bought a Labubu blind-box collectible for his daughter, exploring the hype, membership requirements, and blind-box mechanics behind the craze.The episode breaks down marketing takeaways — scarcity, social proof, surprise unboxing, membership opt-ins, and product drops — and how brands can use those tactics without overcomplicating the customer experience.

This episode explains why November and December are critical for client newsletters: people are more emotionally receptive, spending time with family, and open to feel-good messaging. Keep your newsletter cadence to strengthen relationships and fend off competitors.Practical tips include theming issues for the holidays, timing to avoid key dates, mixing online and offline tactics, including personal stories or client shout-outs, and using inserts or subtle calls-to-action. Templates and custom options are available to help you get an issue out now.

Justin and Kevin explore how Black Friday has moved from in-store chaos to an overcrowded digital inbox and explain why small service businesses should use simple, timely direct-mail promos—like oversized postcards or gift-style envelopes—to stand out and drive purchases.They offer practical tips: target existing leads, keep the offer short and urgent, use multiple calls-to-action (QR, landing page, phone), and act quickly to mail in time for the Black Friday window.

Justin Miller breaks down how businesses can capitalize on Q4 instead of coasting through it. The episode covers mindset, timing, and why now is the time to act to finish the year strong.Learn three practical direct mail tactics—reactivation mail, flash-sale postcards, and proactive campaigns for January—and how to pick the one that fits your business to drive leads and sales.

Justin Miller and guests use a sports tangent about Caitlin Clark and the WNBA to explore how star talent drives revenue, attention, and risk for organizations.The episode connects those dynamics to small business hiring, discussing A-player impact, turnover, culture fit, and practical ways owners can benefit even if top performers move on.

This episode explains why Thanksgiving is an underused, high-impact marketing moment for small businesses. Instead of competing with December holiday clutter and discount-driven Black Friday noise, the hosts recommend sending genuine Thanksgiving cards to customers, vendors, and referral partners as a retention and relationship-building touchpoint. Practical tips include timing (send in mid‑October to early November), avoid salesy coupons in the card, personalize messages when possible, and focus on quality materials. The episode also covers using Thanksgiving outreach for B2B and B2C audiences, postage considerations, and how this simple authentic approach can pay off long term.

In this birthday edition, Justin Miller and Kevin Walker discuss the flood of birthday promotions they receive — from Starbucks’ free drink to pizza deals, movie popcorn and app push messages — and which offers actually win customers. They cover channels (email, text, push, direct mail), best practices for sending birthday touches, examples of effective promos, and why collecting birthdays is a simple, high-impact marketing move. The episode ends with a mention of a hands-on direct mail workshop for businesses.

Description Tom Terronez, CEO of Medix Dental, shares the company’s 20+ year journey from a local IT provider to a national dental-focused IT and advisory firm serving practices and DSOs. He discusses key growth inflection points, building a trusted team, and the importance of systems and documentation. The episode also covers marketing and sales lessons for niche industries, practical AI use cases like knowledge-base search for support teams, and advice for entrepreneurs about hiring, delegation, and preparing businesses to scale.

Justin Miller breaks down how to combine Every Door Direct Mail (EDDM) and new mover campaigns into a layered "direct mail farm" for local businesses. Use EDDM for broad awareness and targeted new mover mail for conversion to maximize response.The episode outlines a simple, three-month approach: monthly EDDM to nearby routes plus a welcome package and follow-up for new movers in those same areas, creating timely, repeated touchpoints that boost ROI.

In this episode of Triceratalks, Justin Miller explains why "new movers" are a premium marketing audience and how to reach them with targeted direct mail. Learn how to source fresh mover lists, craft personalized welcome packages, and time repeat mailings to capture spending in the first 30–90 days after a move.The episode details practical tactics—letters, hand-addressed envelopes, magnets, irresistible offers, and setting campaigns on autopilot—so local service and small businesses can convert newcomers into long-term customers.

Justin Miller breaks down Every Door Direct Mail (EDDM): what it is, how it works, and why it’s a low-cost, high-impact way for local businesses to reach every household without buying a mailing list.The episode covers ideal business types (restaurants, gyms, HVAC, tree services, etc.), how to choose carrier routes using demographic data, designing effective postcards with clear offers, and the importance of repetition for predictable results.Step-by-step guidance is provided — pick routes, design the piece, send at low postage rates (DIY or via a provider), and repeat — plus tips on expected costs, timing, and measuring ROI.

Host Justin Miller talks with Nick Loise of Sales Performance Team about shifting from pure marketing into sales—how direct mail and outbound calling can work together to generate meetings and close business. They cover practical outbound strategy: defining your ICP, cold-calling scripts, key metrics (dials → qualified conversations → appointments), realistic activity targets, and persistent follow-up. They also discuss sales management: daily huddles, call coaching, KPIs on display, hiring and incentivizing reps, and when to outsource or use targeted tech to improve results.

In episode 64 of Jurassic Marketing's Triceratalks, Justin Miller delves into the art of content creation, offering valuable insights for businesses looking to enhance their marketing strategies. This episode is packed with tips on overcoming writer's block, crafting engaging client newsletters, and maintaining consistent communication to build trust and boost results. Explore the importance of personal, one-to-one communication and learn how highlighting client success stories can set your brand apart. Justin shares his expertise on utilizing industry news and tips, incorporating seasonal content, and the power of repurposing existing material to maximize reach and impact. Whether you're navigating the challenges of creating meaningful content or looking to refine your newsletter strategy, this episode provides practical advice to transform your approach and connect with your audience on a deeper level.

In this episode of the Triceratalks podcast, Justin Miller dives into the direct mail marketing world and highlights the common mistakes that can undermine your campaign's effectiveness. Episode 63, aptly titled "Direct Mail Mistakes that Cost You Big," brings to light the pitfalls of targeting the wrong audience, running single attempts, poor design, and the lack of tracking mechanisms. Learn how to avoid these pitfalls by choosing the right mailing list, crafting compelling copy and design, and the importance of having a tracking mechanism to measure success.Explore the journey of how to achieve the best ROI from direct mail strategies and understand the critical components that can make or break your campaign. With insights, anecdotes, and expert advice, this episode aims to empower entrepreneurs and marketers with the knowledge to improve their direct mail marketing tactics and avoid common industry errors. Whether you are a seasoned marketer or just starting, this episode is sure to offer valuable takeaways.

Join host Justin Miller and co-host Kevin Walker in episode 62 of Tricera-talks, where they delve into the essentials of effective business communication and marketing strategies. This episode focuses on how providing value, building trust through familiarity, and leveraging multi-channel approaches can significantly enhance customer responses. With a blend of insightful discussions and personal anecdotes, they explore the importance of timing, relevance, and personal engagement in fostering genuine relationships with prospects. Perfect for entrepreneurs looking to refine their outreach strategies, this episode ensures you're not just another voice in the crowd but a trusted partner ready to deliver real solutions.

In this engaging episode of Triceratalks, host Justin Miller takes us through an insightful discussion on marketing myths that often hinder small business growth. Titled 'Marketing Myths That Hurt Small Business Growth', this episode sheds light on common misconceptions surrounding the effectiveness of various marketing channels. Listeners learn why print, contrary to popular belief, remains a powerful medium for reaching audiences and why the statement 'Direct Mail is Too Expensive' is misguided. The conversation also highlights the common fallacy that social media advertising alone suffices for marketing success and how overreliance on single methods can be detrimental. Diving deep into real-world examples and expert opinions, Justin and his team debunk these myths and emphasize a strategic approach to balanced marketing. Whether you're an entrepreneur, a small business owner, or a marketing enthusiast, this episode provides valuable insights and actionable tips on fostering sustainable business growth through savvy marketing strategies.