This conversation explores the evolution of sales strategies, emphasizing the importance of building authentic connections and avoiding outdated tactics. The discussion highlights the role of team dynamics in networking and the necessity of personalization in modern sales approaches.

In this episode, Roku’s Jonathan Kriner explores the growing trend of advertisers shifting to streaming platforms due to audience engagement and the ability to track performance metrics. Kriner emphasizes the importance of digital connectivity in driving business growth and accountability in advertising.

In this conversation, Dennis Mink and Eyal Grundstein delve into the world of growth marketing, focusing on the importance of personalization in marketing strategies. Eyal shares his extensive experience in the field, discussing how personalization has evolved and its impact on customer engagement and business growth. They explore the challenges marketers face in implementing personalization, especially with limited resources, and how AI can enhance these efforts. The discussion also covers the tools available for marketers to leverage personalization effectively and concludes with insights on the future of marketing in a rapidly changing landscape.

In this episode of 'Just One Thing', Dennis Mink interviews Rick Ton, a seasoned growth marketer who shares his journey from computer science to marketing. Rick discusses his impactful work on the Scan and Go project at Sam's Club, which revolutionized the shopping experience and significantly boosted e-commerce sales. He highlights the challenges of user adoption and the innovative strategies employed to drive engagement. Rick reflects on his career growth, the importance of autonomy in his role, and his aspirations for the future.