In this episode of the Just Say Something Podcast, host Phillip Clark reflects on the true meaning behind Red Ribbon Week, a movement that began nearly 40 years ago in honor of DEA agent Enrique “Kiki” Camarena and continues to unite communities in the fight for a drug-free future. Phil shares why Red Ribbon Week remains as important as ever, reminding listeners that prevention isn’t about scare tactics, it’s about relationships, conversations, and everyday choices that keep young people safe. He also connects this year’s theme, “Be the Switch,” to Just Say Something’s Power Collective initiative, which gives families practical tools to prevent opioid misuse and strengthen community awareness. Listeners are encouraged to take part, keep the conversation going beyond October, and remember that Red Ribbon Week is not just about saying no to drugs, it’s about saying yes to life, health, and stronger families.   #BeThSwitch #JSSRedRibbonWeek #BigMeLittleImpact