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Katy Calls BS
Katy Miller | Miller Social
124 episodes
3 days ago
Katy Calls BS cuts through the noise of online business, digital products, and modern motherhood with blunt advice, practical strategy, and zero fluff. Hosted by course creation and instructional design expert Katy Miller, each episode calls out the BS in business life from shady sales tactics to burnout culture and gives you real tools to build and sell digital offers without losing your sh*t (or your time). If you're tired of overthinking, overwhelmed by options, or just want someone to tell it to you straight, you're in the right place!
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Entrepreneurship
Business
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All content for Katy Calls BS is the property of Katy Miller | Miller Social and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Katy Calls BS cuts through the noise of online business, digital products, and modern motherhood with blunt advice, practical strategy, and zero fluff. Hosted by course creation and instructional design expert Katy Miller, each episode calls out the BS in business life from shady sales tactics to burnout culture and gives you real tools to build and sell digital offers without losing your sh*t (or your time). If you're tired of overthinking, overwhelmed by options, or just want someone to tell it to you straight, you're in the right place!
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Entrepreneurship
Business
Episodes (20/124)
Katy Calls BS
New Year Energy BS

If January hit and you already feel behind, overwhelmed, or like you should be doing more, welcome back to Katy Calls BS!

We are kicking off 2026 by calling out the BS on this new year energy. The pressure to be fully motivated and executing at full speed by January 2 is one of the fastest ways to burn out before the year even starts.

In this episode, I'm talking about the myth that January is for pushing harder. This conversation is about re-entry NOT acceleration. We're talking about stabilizing before you strategize and easing back into business without the full panic and blowing up your year before we hit February.

Highlights:

  • Why January feels heavier than expected (and why it's not just you)
  • The lie of "new year momentum" and why it backfires
  • How to lower output but not direction
  • A simple 3 week framework to ease back into things
  • What to ignore in January to keep your sanity

If you've been feeling the post holiday blues, a little foggy, or like you are already behind, this episode will help you breathe, reset, and move forward without forcing energy you don't have yet.

And if you are ready to go, we talk about that too!

The goal isn't motivation, it's steadiness. Listen now and give yourself permission to start 2026 without panic.

Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W:⁠https://themillersocial.com/⁠

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5 days ago
13 minutes 49 seconds

Katy Calls BS
Automatic Income for 2026

You've heard of passive income but let's build automatic income instead! In this episode of Katy Calls BS, I'm breaking down what automatic income really looks like heading into 2026 and the "set it and forget it" version of passive income is BS.


We're talking systems. Strategy. And why smaller, smarter digital products are outperforming big signature courses right now. If you're planning your business or even just maybe thinking about 2026 and want income that supports your life instead of running it, this episode is your reset.


Topics:

  • Automatic income vs. passive income
  • Why micro digital products are beating big courses
  • What buyer behavior is telling us heading into 2026
  • How to build your product ecosystem


If you're done chasing trends and want income the supports your day to day business, start here! Listen and start planning 2026.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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2 weeks ago
19 minutes 7 seconds

Katy Calls BS
The No BS Audit

Before you set goals for the new year, you need to audit what happened this year. Not what you wanted to happen, not the goals you didn't meet or did. Not what looked good online. What worked, what drained you, and what needs to go.


In this episode, I walk you through my No BS Audit for both your business and your personal life. We're looking at offers, messaging, systems, time, and energy because we are NOT dragging this mess into January. This is about clarity, not hustle.


If you want a smarter, calmer start to the year, this is where it begins.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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3 weeks ago
16 minutes 53 seconds

Katy Calls BS
This Year Called My BS

This year was messy, clarifying, exhausting, and sort of helpful?It's years like this in business, when it may not explode in growth, that show you what actually works and what you are done tolerating.


In this episode, I break down the real business lessons from this year like the wins I didn't expect, the BS I'm leaving behind, and the patterns I saw in clients that hold so many back.


If you run a small business, create digital products, or you've been exhausted by the pressure to show up this year, you'll relate.


It's the simple offers that move revenue when you need it, the boundaries that change everything, and the decisions that make business easier instead of bigger. This is the honest year-in-review because that's how we do it around here.


Share your lessons from this year with us on our Instagram page @katycallsbs


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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1 month ago
16 minutes 27 seconds

Katy Calls BS
Don't Make These Digital Product Mistakes

There are plenty of good and bad digital products. I've seen a lot of mistakes as an instructional designer and these are the most common. If you want to create a product your audience will buy, you need more than excitement. You need structure, support, and to avoid these mistakes!


What you'll hear:

  • Why structure matters
  • Motivation isn't everything
  • Launching isn't your issue
  • The right support matters


Your idea might be amazing but that isn't going to get it launched. If you want to build digital products the right way, this is a must listen!


Not sure where to start with digital products? Grab my FREE Digital Product Guide here to get started


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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1 month ago
15 minutes 26 seconds

Katy Calls BS
Gratitude Without the Scorecard

You know what gets really tricky in business? Navigating friendships, support, and expectations. So in this episode, I'm calling BS on the idea that friendship means automatic business backing. Hear me out, support looks different for everyone.


I break down the difference between business support and emotional support plus why business friendships shouldn't be transactional. You'll hear why encouragement is not the same as business support, why likes and comments are helpful but harmful, and how to avoid treating support like a transaction.


If you've ever felt let down by a friend not buying, sharing, or hyping up your work, you need this one. Also take the pressure off your relationships! Let's build business connections that don't depend on emotional IOUs.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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1 month ago
8 minutes 11 seconds

Katy Calls BS
Stop Making Boring Digital Products

Let's calls BS on one of the biggest problems in digital product creation: making the product for you instead of the people you're trying to help.


Most digital products fall flat because they are packed with information, lack direction, and ignore how adults actually learn. If your buyer can't follow the content, stay engaged, or apply what you're teaching, the product isn't doing its job AND it won't sell.


In this episode, I walk you through how to design digital products that create real transformation. We're talking about audience analysis, adult learning principles, usability, and why emotional investment is a major factor in learner success.


This is about clarity, not chaos. Impact, not overload. If you want to build digital products people finish and rave about, this is the episode you want.


Work with me to build your digital product suite the right way. Book a call here or on my website.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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1 month ago
14 minutes 55 seconds

Katy Calls BS
Why Your Digital Products Aren't Selling

Let's call BS on random digital products. If you've tried digital products and they didn't sell. Or you are wondering why some creators see wild success, this episode is a must listen. Learn what separates six-figure creators from the rest of the group.


It's not luck. It's not giving up Netflix for the evening and building something on Canva or following the latest trend. It's strategy.


I'm talking about figuring out where digital products fit in your business. Stop guessing and start building with confidence. You can create offers that work FOR your business and actually sell.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠ (resources + more)

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2 months ago
14 minutes 53 seconds

Katy Calls BS
The BS of the Over-Confident

Do you ever wonder how some people seem so confident when they sell online? Or why there are certain people who have a delusional confidence about them and you wonder how and why?


We're talking about it! Confidence is not something you have to earn to show up, sell, or lead. We know entrepreneurship can come with self-doubt, people-pleasing, and over-preparing which keeps plenty of us from owning our expertise.


In this quick episode, I'm sharing how confidence isn't about ego or faking it, but about being decisive, setting boundaries, and communicating clearly about why you do and why it matters. Because it does matter.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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2 months ago
9 minutes 32 seconds

Katy Calls BS
Is the Kit Price Hike Really BS?

All the prices are rising right now. Is this really THAT surprising? We're exploring the recent wave of email platform price increases that had the small business world in a frenzy.


As usual, we break down what is really means for entrepreneurs and small business owners, what is worth paying attention to, when it makes sense to stick with your current tool, and when it might be time to consider a migration.


It's more than just Kit that is changing, a few other email and email adjacent tools are taking the current market and point in business to increase pricing. We're looking at strategies for evaluating any platform, auditing costs, and making your tools work for you and your business.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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2 months ago
18 minutes 37 seconds

Katy Calls BS
From Dean to Logan: Your Business Dating Eras

Your business goes through phases just like Rory Gilmore's love life. We're keeping with our theme celebrating the 25th anniversary of one of our favorite shows.


Rory plays it safe with Dean, has some fun with Jess, and takes bold risks with Logan, which is just like we do as we evolve in business. In this episode, I'm talking about what each phase of business teaches us as we grow our confidence, creativity, and grow.


Stop trying to find your forever, perfect offer. It's time to date your business ideas and evolve in business like we do in our relationships.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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2 months ago
11 minutes 10 seconds

Katy Calls BS
Business Lessons from Gilmore Girls

It's the 25th anniversary month of Gilmore Girls and it's one of my favorite comfort shows but did you ever think it could be full of business lessons?


Stars Hollow is the best kind of escape whether you are looking for a dose of Fall or you can relate to coffee obsession of Lorelai and Rory.


In this episode of Katy Calls BS, I'm breaking down the entrepreneurial psychology behind Stars Hollow and it's beloved characters. From Lorelai's scrappy startup energy to Luke's steadfast consistency plus taking a look at what kind of digital products they might create.


Whether you've seen the show or not, this episode is packed with relatable lessons on business strategy, digital products, and how to find your rhythm in our online town.


Because let's be real, the online business world could use a little more Stars Hollow charm and a lot less corporate fluff.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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2 months ago
14 minutes 20 seconds

Katy Calls BS
Q4 Panic is BS: Do This Instead

It's officially Q4, aka the season where entrepreneurs start freaking out about Black Friday, holiday promos, and end of year goals.


But the truth is, your entire business should not depend on the last quarter.


In this episode of Katy Calls BS, I'm breaking down why the holiday hustle is not the vibe in 2025 (or ever!) and how you can create a sustainable launch rhythm that actually works for you. Instead of throwing discounts at the wall and hoping they stick.


Ready to use this time to set yourself up for next year instead of add to the holiday stress?


We're talking about:

  • Creating evergreen assets
  • Adding value without slashing prices
  • Using Q4 to prep your 2026 strategy
  • Creating a launch rhythm instead of launch stress


If launching is not your favorite or you want an easy way to do it, grab my Lazy Launch Guide


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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3 months ago
15 minutes 35 seconds

Katy Calls BS
The Truth About Digital Products Today

Forget the idea that you have to build a massive, signature course to succeed online. That's so 5 years ago (and honestly, BS).


In this episode, I'm calling out the myth that only big, polished programs sell AND I'm showing you why micro digital products are actually the smarter move for entrepreneurs right now but always.


From shifting consumer behavior to smarter marketing strategies, we're talking why buyers crave quick solutions, smaller commitments, and real results NOT just flashy promises.


As always, you'll learn how to build your own digital product ladder, experiment with sales techniques that work in slow seasons, and keep momentum in your business without burning out.


This isn't about playing small or diluting your brand, it's about selling smarter.


What you'll learn:

  • Why digital product don't need to big or polished to be profitable
  • How micro products reduce risk and boost sales
  • The psychology behind consumer behavior in 2025
  • Creating a digital product ladder that builds trust and leads to bigger sales
  • Marketing strategies that work during slow sales periods


Need Ideas for your next digital product?

Grab my FREE Digital Product Guide


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠


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3 months ago
23 minutes 9 seconds

Katy Calls BS
The BS of Business in 2025

As we enter Q4, the business landscape is shifting faster than ever. In this episode, we're talking about the evolving world of business strategy, consumer behavior, and marketing trends that every entrepreneur needs to know right now.


With economic uncertainty shaping buyer psychology, entrepreneurs are finding that high-ticket offers are losing traction and smaller, low-cost offers with quick results are taking the lead.


I share how you can:

  • adapt your strategy for the end of the year
  • avoid burnout during the holidays
  • build sustainable business practices
  • continue to prioritize health, community, and trust


If you've ever felt the end of year fatigue and are feeling the weight of 2025, this episode will help you take a lighter, smarter approach to planning.


Forbes, 20 Recent Shifts in Consumer Behavior (And How to Adapt As A Business), September 2, 2025

Blog Post, 10 Key Consumer Behavior Trends (2025 & 2026), June 13, 2025


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠


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3 months ago
17 minutes 2 seconds

Katy Calls BS
The BS of Politics and Your Business

2025 has been a wild year for entrepreneurs, really everyone. Pretending business happens in a bubble is BS.


In this episode of Katy Calls BS, we're diving into the messy topic of business, politics, values, and consumer trust. I know. Messy!


Trust in institutions is at an all time low, your audience isn't just watching what you sell, they're paying attention to what you stand for. But don't worry, you don't have to put all your business out there.


I'm breaking down why silence may not be the best stance, how performative marketing backfires, and what it looks like to authentically align your brand strategy with your values.


You'll learn:

  • Why avoiding politics in business is BS
  • How consumer behavior has shifted in a distrustful world
  • Ways to integrate values into brand strategy without being performative
  • The role of authentic communication in marketing and social media
  • How you can continue to build trust and connection with your audience even when the social climate is wild


This isn't about sharing your political views, it's about your values. How can you do that and still feel good about it while protecting your brand and business.


Resources:

2025 Edelman Trust Barometer

Mckinsey & Company, State of the Consumer 2025: When disruption becomes permanent, June 9, 2025 article

Axios article: Consumers across the globe are boycotting foreign brands

Time Magazine: We are on the Precipice of a Grievance-Based Society, January 19, 2025


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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3 months ago
17 minutes 26 seconds

Katy Calls BS
Marketing Like Everyone Else is BS

Entrepreneurs are tired. Tired of the recycled scripts, fake "success stories," and feeling like the only way to succeed is to shout louder than everyone else.


In this episode of Katy Calls BS, I'm calling out the one size fits all marketing strategies that leave entrepreneurs burned out and doubting themselves.


I promise you aren't bad at marketing. You are drowning in an ever changing landscape of a massive online marketplace that is nearly impossible to keep up with.


Not to mention most of the tactics we see don't align with our value, our audience, or our business goals.


The right people will buy from you because they trust you not because of the latest trend. But first, let's talk about what you'll learn in this episode:

  • Why we are feeling the marketing fatigue
  • How to spot the overnight experts
  • Building intentional connections
  • Marketing without selling your soul


This episode is for the entrepreneurs who are tired of the BS in the online business space and feel like nobody else gets it. I promise we do!


Ready to build with integrity, sustainability, and real results? You're in the right place.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠


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4 months ago
19 minutes 3 seconds

Katy Calls BS
Visibility is NOT the Problem

Your perfectionism is creeping in again.


So many entrepreneurs and business owners swear they need to "build their audience first" before they launch an offer, raise their rates, or put themselves out there on social media. I'm calling BS.


In this episode, I'm breaking down why visibility isn't the real problem, perfectionism is. When you avoid showing up online or hold back until is "perfect," you're really just protecting yourself from the fear of judgement.


Confidence comes from action, not from waiting.


Listen to hear:

  • how social media distorts your perception of success
  • why launching a little messy is the smartest way to grow in today's online business world
  • about low-cost offers you can create without spending tons of time
  • how you can give your audience quick wins to build trust, visibility, and momentum


If you've ever struggled with perfectionism (most entrepreneurs do) this episode will give you the insight you need to step forward into visibility without crazy overwhelming pushes. We're about building real confidence in business.


You don't need a huge audience to start making money, but you do need to start somewhere.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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4 months ago
17 minutes 43 seconds

Katy Calls BS
Fully Booked and Tapped Out?

Being fully booked sounds like the dream, right? But here's the reality, many entrepreneurs hit capacity with client work and still feel broke, burned out, and stuck in the cycle of trading time for money.


In this episode of Katy Calls BS, I'm breaking down the psychology behind this and why the effort income trap keeps entrepreneurs hustling harder without seeing sustainable financial growth.


We're diving into mindset shifts and income strategies that can help you break free from burnout and build a business model that works for you.


You'll hear how to:

  • Balance client work, digital products, and automation for financial freedom
  • How to scale your knowledge without burning out
  • Why automation will save your sanity


As always, you get practical insights to implement right away. Whether you're in survival mode or ready to scale, this episode is your roadmap to building income streams that don't rely solely on your time.


Not sure where to start?

Check out Katy's FREE Digital Product Guide

OR

Book a Power Hour to map out your digital product


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

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4 months ago
16 minutes 14 seconds

Katy Calls BS
Organization Is Not Your Answer

I've heard so many times. You think you need to get organized before you launch your next offer, work with that coach (or me!), or create your digital product.


Sounding the BS alarm.


In this episode, I'm calling out the lie we tell ourselves about finding clarity, organizing our ideas, and needing to get everything in order BEFORE we take action.


It's really just procrastination dressed up as productivity.


I'm diving into how to embrace a controlled messy action for all my recovering perfectionists, repurpose content you have from years in business so you can create digital products faster.


That clarity you've been looking for comes from taking action, not from organizing thoughts and ideas.


Whether you are pivoting in business, stuck in the perfectionism loop so many entrepreneurs find themselves in, or waiting for that magical "right" moment, this one is for you.


Get unstuck and start taking action. Be sure to like and follow @katycallsbs on IG and YouTube.


Need help with digital products? Reach out to Katy or check out the links below to find out the best way to work together.


Connect with your host, Katy Miller:

IG: ⁠@themillersocial⁠ and @katycallsbs

W: ⁠https://themillersocial.com/⁠

Show more...
4 months ago
19 minutes 3 seconds

Katy Calls BS
Katy Calls BS cuts through the noise of online business, digital products, and modern motherhood with blunt advice, practical strategy, and zero fluff. Hosted by course creation and instructional design expert Katy Miller, each episode calls out the BS in business life from shady sales tactics to burnout culture and gives you real tools to build and sell digital offers without losing your sh*t (or your time). If you're tired of overthinking, overwhelmed by options, or just want someone to tell it to you straight, you're in the right place!