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Know Like Trust for Real Estate
Christine George
116 episodes
3 days ago
When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.
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All content for Know Like Trust for Real Estate is the property of Christine George and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.
Show more...
Marketing
Business,
Entrepreneurship
Episodes (20/116)
Know Like Trust for Real Estate
How Real Estate Agents Create Superfans Through Customer Experience (Not Lead Volume)
3 days ago
51 minutes

Know Like Trust for Real Estate
In the Age of AI - Why Real Estate Agents Still Matter More Than Ever
2 weeks ago
39 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Use AI to Scale Their Marketing, Build a Stronger Brand, and Stay Relevant
1 month ago
40 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Use Email Newsletters to Identify Ready Buyers & Sellers
1 month ago
55 minutes

Know Like Trust for Real Estate
What Is Fractional Leadership and Why It’s the Future of Real Estate Organizations
1 month ago
35 minutes

Know Like Trust for Real Estate
How Two Military Spouses Built a Purpose-Driven Brand that Went Viral
2 months ago
40 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Build Wealth and Reduce Taxes with Smart Financial Planning
2 months ago
24 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Create a Value Proposition That Attracts Listings
3 months ago
33 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Use a SWOT Analysis to Grow Their Business
3 months ago
6 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Market to Downsizers and Seniors With Confidence
4 months ago
33 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Build Brand Awareness After a Rebrand
4 months ago
16 minutes

Know Like Trust for Real Estate
Trailer
4 months ago

Know Like Trust for Real Estate
How Real Estate Agents Can Stand Out on Social Media Without Looking Like Everyone Else
5 months ago
14 minutes

Know Like Trust for Real Estate
How to Stay Disciplined and Build Mindshare in a Down Market
5 months ago
33 minutes

Know Like Trust for Real Estate
How Real Estate Agents Can Achieve Consistency in Marketing Without Burning Out
6 months ago
46 minutes

Know Like Trust for Real Estate
The Real Reason You're Not Getting the Referrals You Deserve
6 months ago
15 minutes

Know Like Trust for Real Estate
The Rise of Fractional Leadership in Real Estate with Laura O’Connor

If you've ever thought, “I need expert help, but I can’t afford a full-time executive,” this episode is for you.

Laura O’Connor joins me; collaborative strategist, operations expert, and co-author of The Shift to Fractional Leadership. Together, we unpack the growing trend of fractional leadership, why it's booming in real estate, and how brokerages and businesses can scale smart, fast, and with heart.

You’ll learn:

  • What fractional leadership is (and how it differs from consulting)

  • Why mid-size brokerages are perfectly positioned to benefit

  • How fractional executives can save costs and level up your internal talent

  • Real-life use cases and pitfalls to avoid when hiring a fractional leader

Take a listen to the full episode and download the white paper here.

Connect with Laura on LinkedIn: Laura O’Connor

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7 months ago
35 minutes

Know Like Trust for Real Estate
AI, Authenticity, and the #1 Thing Most Agents Forget to Do

In this episode, I chatted with email experts Stephanie Alfonso and Dave Charest from Constant Contact to dive into what’s working (and what’s not) in email marketing right now.

We cover:

  • The biggest shifts in email marketing, including the role of AI and automation

  • Why open rates are no longer the best metric—and what to measure instead

  • How to use personality and storytelling to increase engagement

  • List growth strategies that work in today’s noisy digital world

  • The underrated power of SMS and dynamic content

  • Why real estate agents can’t afford to be forgettable

🔗 Connect with Stephanie: LinkedIn
🔗 Connect with Dave: LinkedIn | davecharest.com

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7 months ago
55 minutes

Know Like Trust for Real Estate
From Burnout to Alignment: How Leslie Beck Rebuilt Her Business Around Purpose

Leslie Beck had built a successful real estate brokerage in Denver, but in 2024, after a year of soul-searching and health challenges, she realized something wasn’t working. Her business no longer felt aligned with her purpose.

So, she made a bold move: she closed her brokerage, joined milehimodern, and launched Divorce Curious™, a workshop series and coaching program for women navigating divorce and new beginnings.

In this episode, Leslie shares:

  • What triggered her transformation (and how a 3am wake-up call played a role)

  • Why walking away from something successful is sometimes the most aligned decision

  • How she combines real estate with divorce coaching to support women holistically

  • The importance of values, messaging, and knowing who you’re meant to serve

Her approach isn’t just white-glove real estate, it’s full-spectrum support: from home buying to healing to personal styling.

Leslie's story is proof that you don’t have to do everything, you just have to do what’s yours to do.

 

Connect with Leslie:
Instagram: @leslielovesdenver
Website: divorcecurious.icu
Brokerage: milehimodern.com

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8 months ago
31 minutes

Know Like Trust for Real Estate
Attracting Your Dream Clients with Debra Trappen

What if the key to attracting your dream clients isn’t about niching harder or hustling more, but about getting radically clear on your values?

In this episode, I’m joined by visionary strategist and founder of The Red Threads Collective, Debra Trappen. Debra shares why your values and passions are your energetic signature, and how showing up in alignment with them makes you magnetic to the people you’re meant to serve. We dive into how to define your core values, the connection between alignment and client attraction, and how to build boundaries that reflect who you are and what you stand for.

If you’ve ever felt pulled in too many directions, or unsure of how to stand out without shouting, this conversation is for you.

🎧 Listen now and learn how to attract your dream clients by being more you.

🔗 Connect with Debra: debratrappen.com
🌐 Join the Collective: redthreadscollective.com
📥 Get Debra’s Core Values Exercise: redthreadscollective.com/corevalues

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8 months ago
47 minutes

Know Like Trust for Real Estate
When real estate agents become the trusted authority in their market, everything changes; more listings, stronger relationships, and a business built on referrals, not cold calls. On Know Like Trust for Real Estate, Christine George shares proven strategies, real-time coaching, and practical frameworks to help ambitious agents cut through the noise, clarify their brand, and attract the clients they actually want to work with. Want to stand out and scale up without burning out? Tune in for expert insights, relatable stories, and the real challenges Christine helps agents overcome every day.