In this episode of the Knowledge to Profit Podcast, host Tracy Sherriff takes you behind the scenes of her own business and discusses a major decision for 2026: simplifying her offerings by relaunching the Launch Incubator as a 12-month program. Tracy elaborates on why this change will benefit both her and her clients by providing continuous, focused support for building, launching, and refining education-based offers. Highlighting the benefits of a year-long commitment, she emphasizes that this model is designed to help clients achieve sustainable success without the overwhelm of multiple disconnected programs. Tracy also shares personal insights on the importance of focusing on fewer but more impactful offers and invites listeners to consider how they can simplify their own businesses.
00:00 Welcome to the Knowledge to Profit Podcast
00:20 Behind the Scenes: My Big Decision for 2026
00:49 The Problem with Offer Soup
01:52 Introducing the 12-Month Launch Incubator
02:57 Why a 12-Month Commitment?
05:13 The Benefits of a 12-Month Container
09:04 Simplifying My Business in 2026
09:58 Your Turn: Simplify and Focus
10:46 Join the 2026 Launch Incubator
11:48 Closing Thoughts and Invitation
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In this episode of the Knowledge to Profit podcast, host Tracy Sheriff discusses the impact of competition on business growth and personal development. Tracy shares her personal journey, revealing how the perceived competition held her back in her business endeavors. She highlights the importance of recognizing that competition is not static and emphasizes building a business based on one's unique expertise and the needs of their audience. Through introspective questions, Tracy encourages listeners to rethink their approach and confidently step into their own lanes. The episode offers practical insights to help course creators and entrepreneurs overcome the fear of competition and focus on their growth and unique value propositions.
00:00 Welcome to Knowledge to Profit
00:19 Personal Revelation About Competition
02:46 Reflecting on Past Competitors
04:47 Healthy Awareness vs. Unhealthy Obsession
05:38 Owning Your Expertise
07:09 Questions to Reflect On
09:42 Conclusion and Next Steps
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
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In this episode of Knowledge to Profit, host Tracy delves into the crucial role of Strategic Mapping™ in course creation. Tracy explains how most experts often skip this step, leading to courses that are hard to sell and sustain. Strategic Mapping™ helps in aligning your course with your business goals and client transformation journey. Tracy offers three key questions to guide your strategic mapping process and provides a practical example of how to apply these principles. Plus, learn about the upcoming 30-day Growth and Scale Map Sprint to help you kickstart 2026 on the right foot.
00:00 Welcome to Knowledge to Profit
00:33 The Importance of Strategic Mapping
00:57 Common Pitfalls in Course Creation
02:01 What is Strategic Mapping?
04:07 Three Key Questions for Course Creation
06:23 A Practical Example of Strategic Mapping
08:47 Invitation to Growth and Scale Map Sprint
10:03 Conclusion and Next Steps
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode of the Knowledge to Profit podcast, host Tracy Sheriff discusses the common issue of feeling busy but not productive in business. She introduces strategic mapping, a certified framework she uses to help clients prioritize and streamline their efforts. Tracy explains the process and benefits of her new 30 Day Growth and Scale Map Sprint, a group program starting in January designed to help online business owners develop a clear 90-day actionable plan. The episode outlines the four-week structure of the sprint, including pre-work, weekly Zoom sessions, and additional support through
WhatsApp and optional VIP upgrades.
00:00 Welcome to the Knowledge to Profit Podcast
00:19 Identifying the Problem: Busy but Not Productive
02:12 The Solution: Strategic Mapping
03:27 Client Success Story: Autumn from Sunday Beauty
04:33 Introducing the 30 Day Growth and Scale Map Sprint
06:17 How the Sprint Works: Week-by-Week Breakdown
08:48 VIP Upgrade and Who the Sprint is For
10:06 How to Join the Sprint
11:36 Final Thoughts and Encouragement
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode of the Knowledge to Profit Podcast, Tracy explains the different types of online courses and how to choose the best one for your goals. She covers self-paced and guided self-paced courses, cohort-based programs, hybrid models, workshops, boot camps, and memberships. Tracy highlights the pros and cons of each, offers insights into their suitability based on learner needs and your capacity, and provides guidance on making the right choice for your business model. Tune in to learn how to align your course structure with your desired outcomes and capabilities.
00:00 Introduction to Choosing the Right Online Course
01:04 Understanding Course Timing and Support
02:23 Self-Paced or Self-Led Courses
04:18 Guided Self-Paced Drip Fed Courses
05:39 Cohort Based Courses
07:24 Hybrid Courses
08:46 Workshops, Boot Camps, and Sprints
10:00 Memberships and Learning Hubs
11:45 Certification Programs and Micro Courses
12:35 Choosing the Right Course Type for You
13:51 Recap and Final Thoughts
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode of Knowledge to Profit, host Tracy Sherriff replays an insightful interview from her previous podcast, Scale Your Course, featuring Shauna Hollinger, founder of Effortless Launch. Shauna, a funnel strategist and automation expert, offers valuable advice on the essential aspects of course creation, from choosing the right platform to setting up evergreen funnels.
The discussion covers the common mistakes creators make, the importance of strategic support, and how to streamline technology to ensure seamless course delivery. Shauna emphasizes the need for simplicity, proper mapping, and testing, providing practical tips for both DIY approaches and the benefits of consulting with a specialist. This episode is an invaluable resource for anyone looking to master the tech side of course launches.
00:00 Introduction and Episode Overview
01:07 Guest Introduction: Shauna Hollinger
02:50 The Importance of Choosing the Right Platform
06:09 Strategy and Simplicity in Course Creation
10:05 Essential Elements for a Successful Course
28:48 Time Investment and DIY vs. Professional Help
34:45 Conclusion and Final Thoughts
Connect with Shauna:
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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Ever wonder why your course feels solid but doesn’t seem to deliver the transformation you hoped for? In this episode, Tracy Sherriff pulls back the curtain on her Course Audit Process, the framework she uses to help experts refine their existing courses so they’re not just informative — they’re transformational.
Tracy shares what goes into a professional course audit, how it helps you uncover hidden gaps in structure, flow, and outcomes, and why auditing before rebuilding saves you time, energy, and money.
Whether you’re preparing to relaunch, rebrand, or rebuild your course, this episode will help you see your content through a true educator’s lens and align it with your big-picture business goals.
00:00 – Welcome and introduction
01:30 – Why a course audit matters before you rebuild
03:30 – Tracy’s five-step Course Audit Framework
10:30 – Real-world success stories from recent audits
12:30 – How to book your own audit and next steps
“When your course is built to teach, it’s built to transform — and that’s where true profit and purpose meet.” — Tracy Sherriff
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
In this episode of Knowledge to Profit, host Tracy Sheriff converses with Emily Tosoni, an Instagram and business growth coach. Emily shares her remarkable journey from a high-stress network marketing career to becoming a sought-after Instagram strategist. They delve into practical ways business owners can strategically and sustainably use Instagram to grow their business.
Emily emphasizes the importance of relatable content over perfectly polished posts, the significance of personal relatability on social media, and offers actionable insights for those struggling to stay consistent on Instagram. Listeners get a deep dive into Emily's entrepreneurial path, from launching with no content in her membership Instagram Growth Lab to creating a vibrant and active community. This episode is packed with valuable tips, mindset shifts, and encouragement for anyone looking to leverage Instagram for business growth.
Connect with Emily:
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode of the Knowledge to Profit Podcast, Tracy introduces listeners to Simon Bowen and his transformative Models Method. Tracy discusses how Simon's approach helps turn complex ideas into clear visual diagrams, enhancing communication and learning effectiveness. She shares her experience with Simon's teachings and highlights his recent insights on AI's impact on thought leadership. Tracy encourages educators, coaches, and experts to explore Simon's work, particularly the Genius Model video, which she believes will help them present their ideas more clearly and effectively.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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Do you ever feel like your offer is fuzzy, scattered, or just not clicking? You’re not alone. In this episode of the Knowledge to Profit Podcast, we’ll explore why the usual fixes don’t work, more brainstorming, another freebie, or tinkering with tech, and why true momentum starts with alignment.
You’ll learn how the Offer Fit Matrix helps experts, coaches, and consultants design education-based offers that feel good to deliver and actually create results. We’ll unpack the four key areas - your lifestyle, delivery strengths, client transformation model, and business stage, so you can begin to see your own offer sweet spot. If you’re ready to go from fuzzy idea to focused program, from confusion to clarity, and from spinning your wheels to creating a truly profitable offer, this episode is for you.
00:00 Introduction to Aligned Offers
00:30 Common Struggles with Offer Alignment
00:57 The Fuzzy Offer Cycle
01:10 Building an Aligned Offer
01:32 Client Success Story
02:07 The Offer Fit Matrix
02:54 Key Takeaways and Reflection
03:43 Conclusion and Next Steps
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this week’s episode of *Knowledge to Profit*, host Tracy Sheriff dives deep into the crucial element of a successful business offer: the promise. Join us as Tracy unpacks why a well-defined promise is your secret weapon for attracting clients and ensuring they understand the transformation your education based offer provides.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode of Knowledge to Profit, I sit down with Simone Usselman-Tod, Goal Accelerator and Stress Mastery Coach, to explore what it really means to unbox your brilliance. Drawing from decades of experience in both the medical field and holistic coaching, Simone shares how entrepreneurial women can move from scattered and overwhelmed to clear, confident, and strategically aligned—without burning out or boxing themselves into systems that don’t fit.
You’ll hear insights on the power of nervous system regulation, why flexibility and personalization are key when creating offers, and how to build a business that supports both your brilliance and your well-being that is better for you and for your clients. If you’ve ever felt like you’re doing “all the right things” but still struggling to find traction, this conversation will give you tools, perspective, and encouragement to move forward in a way that feels sustainable and true to you.
Free Gifts from Simone
Find Our More About Simone
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this insightful episode, I tackle a burning question for aspiring coaches and consultants: Should you kick off your journey with one-on-one coaching or dive straight into group programs? Today I dismantle the common belief that one-on-one sessions are the only legitimate starting point. Drawing from my experience as a former college professor, I share my why embracing a one-to-many format can supercharge your business model—right from the get-go.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode, Tracy Sherriff introduces Jessica Rivera, an executive coach, speaker, and founder of JR Coaching & Consulting. She helps high-achieving leaders master the power of their words, presence, and influence to lead unapologetically. With a background managing a $4B sales and marketing division, Jessica blends corporate experience with deep mindset and communication work—coaching C-suite executives, developing self-led teams, and creating belonging-centered organizations. She leads transformative retreats, partners with Fortune 500 companies, and speaks on stages where leadership meets realness. Her work is bold, intentional, and rooted in the belief that influence starts within.
Jessica and Tracy Discuss:
Connect with Jessica:
Website - https://jessicarivera.co
Instagram - @jessicarivera.co
Resources Mentioned:
Communication Audit - https://jessicarivera.myflodesk.com/communicate-to-lead-audit
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this powerful episode, Tracy shares the mindset shift that changed everything in her business journey—from self-doubt and hesitation to clarity, confidence, and action. If you've ever watched someone else launch a course, grow their program, or step into visibility and thought, “That could never be me,” this episode is for you.
You’ll learn what it really takes to move from the sidelines to center stage—without needing to be louder, flashier, or perfectly polished. Just intentional. Just ready enough. Just brave enough to ask…
“Why not me?”
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this episode, Tracy interviews Natalie Colalillo, founder and CEO of Happy Healthy Women. We talk about how Happy healthy Women got started, how it evolved, and we chatted about her business model which includes multiple streams of revenue. Natalie is honest, down to earth and a true leader. You won't want to miss this interview.
Connect with Natalie
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
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In this insightful episode, Tracy dives deep into the common challenges faced by coaches and consultants who predominantly work one-on-one with clients. While intimate, personlaized sessions can feel fulfilling, they often congest schedules, limiting income potential and overall impact. Join us as we explore how to break free from this constraining model and embrace an education-based approach that promotes scalability and broader reach.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.
In this power-packed session, host Tracy Sheriff shares her transformative framework designed for entrepreneurs and educators looking to create scalable, education-based offers that not only thrive but also prevent burnout. If you’ve been struggling with over-delivering and undercharging, this episode is a game-changer.
Key Takeaways:
There are 4 pillars to a scalable education-based offer.
Reflective Questions:
Tracy encourages you to reflect on your current offers with these four thoughtful questions:
Whether you're launching a new program or refining an existing one, these insights will guide you toward a scalable business model that thrives on clarity and efficiency.
If this episode spoke to you, here's what I'd love you to do:
Ready to turn your expertise into a scalable education-based offer that give you more freedom, impact, and sustainability in your business?
Thank you for listening to Knowledge to Profit—where we empower your journey toward sustainable success!
I want to hear from you! Share your thoughts, feedback, or just say hi. Don’t forget to subscribe and share this episode with fellow entrepreneurs who will benefit from turning their knowledge into profit.
Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.