Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...
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Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...
Yips, Pips, and Yaps - Marketing Gone Wrong: The 349 Incident
Koyoti Small Business Podcast
14 minutes
3 months ago
Yips, Pips, and Yaps - Marketing Gone Wrong: The 349 Incident
Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...
Koyoti Small Business Podcast
Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...
