Koyoti Small Business Podcast

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Koyoti Small Business Podcast

Koyoti

131 episodes

1 day ago

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...

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Entrepreneurship

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Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...

Show more...

Entrepreneurship

Episodes (20/131)

Koyoti Small Business Podcast

Resource Library - Unlocking the Secrets of Public Relations

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...

1 day ago

52 minutes

Koyoti Small Business Podcast

Small Business Spotlight - DARE Media Group

Summary In this episode of the Koyoti Small Business Podcast, Thomas interviews Scott and Kaite from Dare Media Group, who share their journey from starting a podcast to building a successful radio station. They discuss the importance of teamwork, communication, and core values in their media empire, as well as the challenges they faced along the way. The conversation also touches on their future aspirations and advice for aspiring radio hosts. Takeaways Scott and Katie's journey began with a...

1 week ago

1 hour 22 minutes

Koyoti Small Business Podcast

Resource Library - Why Your Website Is More Than A Marketing Tool

Summary In this episode of the Koyoti Small Business Podcast, host Thomas Wu chats with Philippa Gamse, digital marketing strategist and author of Website Wealth, about how small businesses can turn their websites into real business assets. Gamse explains how websites have evolved from static “brochures” to credibility, and customer-driven tools. She shares why focusing on meaningful metrics, like engagement and conversions matters more than traffic numbers, and how simple fixes like wo...

2 weeks ago

37 minutes

Koyoti Small Business Podcast

Conquering Brand Beasts - A Snail's Vantage Point is Important Too

Summary In this episode, the hosts discuss the evolution of advertising, focusing on Wealthsimple's unique approach to financial services. They explore the emotional connection created through storytelling in advertising, particularly through a memorable ad featuring a snail navigating obstacles. The conversation highlights the importance of understanding the audience, authenticity in marketing, and how Wealthsimple disrupts traditional banking by prioritizing consumer engagement and simplify...

2 weeks ago

38 minutes

Koyoti Small Business Podcast

Resource Library - Unlocking the Power of Content Marketing

Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with content strategist Crystal Statskey about the evolving landscape of content marketing. They discuss the importance of blogging, email newsletters, and social media, as well as the significance of having a website as a digital asset. Crystal shares her journey from the music industry to content marketing, emphasizing the transferable skills she gained along the way. The conversation also highlights the power...

4 weeks ago

44 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps - The Power and Peril of Free

Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the dual nature of the word 'free' in marketing. He shares personal anecdotes illustrating how free offers can attract crowds and create chaos, emphasizing the psychological triggers behind consumer behavior. The discussion highlights the importance of strategic use of free offers to build customer loyalty and connection, rather than devaluing a brand. Takeaways Free can attract crowds, but it can also create chaos...

1 month ago

17 minutes

Koyoti Small Business Podcast

Conquering Brand Beasts - EDC Make For Great Small Businesses

Summary In this episode, the hosts delve into the concept of Everyday Carry (EDC), exploring its resurgence and the various items people choose to carry daily. They discuss the different mindsets behind EDC, including preppers, military personnel, and digital nomads, and how these groups influence the carry community. The conversation also touches on the impact of 3D printing on EDC items, the importance of sustainability in production, and the contrasting approaches of modern brands like Be...

1 month ago

55 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpass

Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the fascinating story of American Airlines' lifetime travel ticket, the AAirPass, which was sold from 1981 to 1994. While initially a bold marketing strategy to boost revenue, it ultimately led to significant financial losses and operational challenges. Thomas draws parallels between this airline case and the experiences of small business owners, emphasizing the importance of long-term planning and the potential pi...

1 month ago

12 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps - The Impact of Biased Surveys on Public Opinion

Summary In this episode of the Koyoti Small Business Podcast, Thomas critiques a recent survey released by the Conservative Party of Canada, highlighting its numerous design flaws and biases. He discusses how the survey is structured to manipulate public opinion rather than gather genuine data, emphasizing the importance of unbiased survey design in political discourse. Find the Survey here: CLICK HERE Takeaways The Conservative Party of Canada's survey is poorly designed.Surveys should aim ...

1 month ago

10 minutes

Koyoti Small Business Podcast

Conquering Brand Beasts - Authenticity in Business: Lessons From Patagonia and MEC

Summary In this episode, Thomas and JCC explore the brand values and marketing strategies of Patagonia and MEC, highlighting their commitment to sustainability, community engagement, and authenticity. They discuss how both companies have carved out their identities in the outdoor gear market without compromising their core values. The conversation emphasizes the importance of understanding one's audience and building a brand that resonates with them, offering valuable lessons for small busin...

2 months ago

50 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps - Masterclass in Branding from a Quirky Car Brand

Summary This episode of the Koyoti Small Business Podcast explores Subaru's unique marketing strategy that turned the brand around by focusing on a niche market, particularly the LGBTQ community. Host Thomas shares insights on how Subaru embraced its quirks and built a loyal customer base through authenticity and understanding their audience. The conversation highlights key lessons for small business owners on the importance of listening to customers, finding a niche, and being true to one's...

2 months ago

14 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps - A Random Moment Becomes Marketing Gold

Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the unexpected marketing success of the Red Swingline Stapler from the movie Office Space. He discusses how a seemingly minor object became a cultural icon and a symbol of rebellion against corporate monotony. The conversation highlights the importance of storytelling, authenticity, and being open to unexpected marketing opportunities for small business owners. Takeaways The Red Swingline Stapler became a cultural...

2 months ago

13 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps - A $25 Lesson inEmpathy

Summary In this episode of the Koyoti Small Business Podcast, Thomas reflects on his 25 years in the small business world, sharing a poignant story that highlights the importance of empathy in entrepreneurship. He recounts a personal experience where he encountered a customer struggling to make a small purchase, which led to a deeper understanding of the emotional challenges faced by small business owners. Thomas emphasizes that behind every transaction lies a human story, and the most valua...

2 months ago

13 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps - Marketing Gone Wrong: The 349 Incident

Summary In this episode of the Koyoti Small Business Podcast, Thomas delves into the infamous Pepsi Number Fever campaign, a marketing disaster that led to chaos and riots in the Philippines. The discussion covers the origins of the campaign, the misprint that caused widespread confusion, and the tragic consequences that followed. Thomas emphasizes the importance of clear communication, proper planning, and the lessons small businesses can learn from this incident to avoid similar pitfalls in...

3 months ago

14 minutes

Koyoti Small Business Podcast

Conquering Brand Beasts - Big Companies Make Mistakes Just Like Us Small Business Owners

Summary In this episode of Conquering Brand Beasts, JCC and Thomas delve into the complex history of Pepsi's branding and marketing strategies, contrasting it with Coca-Cola's more stable identity. They explore various campaigns, both successful and disastrous, including the infamous Kendall Jenner ad and the 1992 Philippines incident. The conversation highlights the importance of understanding brand identity, audience engagement, and the lessons small businesses can learn from Pepsi's misste...

3 months ago

1 hour 13 minutes

Koyoti Small Business Podcast

Resource Library - Thinking About Franchising Your Business? Here's What You Need To Know

Summary In this episode of the Koyoti Small Business Podcast, host Thomas interviews Max Emma, an expert in franchising and bookkeeping. Max shares his personal journey to entrepreneurship, starting from his 'Freedom Day' when he left corporate life to build his own businesses. He discusses the evolution of his bookkeeping company into a franchise and the importance of culture in franchising. The conversation covers various aspects of franchising, including the financial commitments, the prep...

3 months ago

45 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps, - AI Is So Impressive. And Yet....So Very Dumb.

Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the world of artificial intelligence, particularly focusing on large language models (LLMs) like ChatGPT. He discusses their impressive capabilities alongside their limitations, emphasizing that while AI can enhance productivity and creativity, it lacks originality and the ability to verify facts. Thomas reassures small business owners and creatives that their unique ideas are safe from being replicated by AI, as th...

3 months ago

15 minutes

Koyoti Small Business Podcast

Resource Library - Resetting Your Mindset for Business Success

Summary In this episode, Thomas and Marc Mathys discuss the importance of mental health for entrepreneurs and how Reset.it helps individuals reset their thoughts and beliefs that do not belong to them. Marc shares his personal journey of overcoming severe sleep apnea and how it led him to study neuroscience and quantum energy. The conversation delves into the process of resetting one's mindset, the significance of being present, and the ongoing support provided through Reset-it's membership p...

4 months ago

52 minutes

Koyoti Small Business Podcast

Conquering Brand Beasts - The Sweet Taste of Core Values

Summary This episode of the Koyoti Small Business Podcast explores the fascinating world of ice cream, focusing on two iconic brands: Haagen-Dazs and Ben & Jerry's. The hosts discuss the evolution of premium ice cream, the unique stories behind each brand, and how their identities reflect their values and social responsibilities. They delve into the competitive landscape of the ice cream market, emphasizing the importance of finding one's niche and the lessons small businesses can learn f...

4 months ago

50 minutes

Koyoti Small Business Podcast

Yips, Pips, and Yaps - Social Media Is Scattering

Summary In this episode of the Koyoti Small Business Podcast, Thomas discusses the evolving landscape of social media and its implications for small businesses. He highlights the shift in user engagement, particularly among younger generations, who are moving towards more private online spaces. The conversation emphasizes the importance of building community and relationships in marketing, rather than relying solely on algorithms. Thomas encourages small business owners to focus on creating m...

4 months ago

10 minutes