Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...
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Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...
Yips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpass
Koyoti Small Business Podcast
12 minutes
1 month ago
Yips, Pips, and Yaps - Short-Term Gains, Long-Term Pain: Lessons From the AAirpass
Summary In this episode of the Koyoti Small Business Podcast, Thomas explores the fascinating story of American Airlines' lifetime travel ticket, the AAirPass, which was sold from 1981 to 1994. While initially a bold marketing strategy to boost revenue, it ultimately led to significant financial losses and operational challenges. Thomas draws parallels between this airline case and the experiences of small business owners, emphasizing the importance of long-term planning and the potential pi...
Koyoti Small Business Podcast
Summary In this episode of the Koyoti Small Business Podcast, host Thomas speaks with Laura Perkes from PR Worth Perks about the intricacies of public relations. They discuss the evolution of PR, the importance of building relationships with journalists, and when small businesses should start considering PR. Laura shares her journey from agency work to freelancing, the changing landscape of media, and the significance of having a solid foundation before diving into PR. The conversation emphas...
