In this closing episode of The Landscaping in Challenging Times Podcast, business coach Nick Ruddle reflects on the journey so far ... from pricing and marketing to leadership, operations and cash flow. But he also reminds listeners of something crucial: knowledge without action changes nothing.

Nick explains that every great landscaping business has more ideas than time, and that the difference between good intentions and tangible progress comes down to rhythm and discipline.

He challenges listeners to pick one clear 90-day result — not a list, not a wish — and to turn it into visible, trackable action. Whether it’s improving profit per job, tightening up cash flow or building more consistent project delivery, the message is simple: focus beats busy and routine beats motivation.

This episode also highlights three powerful truths:

• The only way to close the gap between knowing and doing is through small, visible, repeatable routines.
• True leadership isn’t about carrying the plan alone; it’s about building a team that owns progress.
• Culture shifts not when people are told what to do, but when they see their ideas making a real impact.

Nick also gives a practical framework for getting started today:

1. Pick one result you’ll achieve in 90 days.
2. Make the actions visible and assign ownership.
3. Build a rhythm of review — weekly, light, and consistent.

Finally, he invites listeners to take the next step with tailored support.

If you’d like to accelerate your progress and put everything from this series into practice, Nick offers a free one-to-one coaching session to help you map out your 90-day plan. Email: nickruddle@actioncoach.com

Join the Thrive Not Just Survive 12-Week Mastermind:

https://westessex.actioncoach.co.uk/thrive-mastermind/

Resources Mentioned

📥 Download your free checklists and templates:

https://westessex.actioncoach.co.uk/free-checklists

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Strategy only matters if executed. Nick lays out a 90‑day sprint rhythm with weekly commitments, owners, and dates that keep things moving without drama.

Full Show Notes:

• Why execution rhythm matters more than complex strategy documents.
• How to set weekly commitments per pillar with clear owners and definitions of done.
• Mini case study: a Surrey firm reduced stress and improved results with a visible sprint board.

Top 3 Actions to Take Away:

• Write one clear outcome linked to execution rhythm; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Dashboards can overwhelm. Nick simplifies to the five numbers that truly drive a landscaping business—margin, debtor days, pipeline health, labour productivity, and cash runway.

Full Show Notes:

• Why margin, debtor days, pipeline, productivity, and cash are the vital few metrics.
• How to track these five without drowning in data.
• Mini case study: a Surrey firm steadied results by focusing only on vital numbers.

Top 3 Actions to Take Away:

• Write one clear outcome linked to tracking vital numbers; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Annual plans often get ignored. Nick teaches how to create a living one‑page plan with 30/60/90 moves that actually get done week by week.

Full Show Notes:

• Why simplicity and honesty beat complexity in planning.
• How to build a one‑page plan with a single KPI per pillar (cash, sales, ops, team).
• Mini case study: a Surrey firm executed consistently with visible 30/60/90 planning.

Top 3 Actions to Take Away:

• Write one clear outcome linked to planning; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Growth stalls when everything needs you. Nick shows how to step into leadership by delegating decision rights with clarity—so the business runs even when you’re not on every site.

Full Show Notes:

• Why moving from owner‑doer to owner‑leader is key to sustainable growth.

• How to map delegation levels and lift direct reports one step at a time.

• Mini case study: a Surrey firm freed up the owner’s time and improved results through delegation.

Top 3 Actions to Take Away:

• Write one clear outcome linked to delegation and decision rights; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Performance conversations don’t have to be awkward. Nick explains how to use role scorecards and weekly one‑to‑ones to raise results without drama.

Full Show Notes:

• Why role scorecards make expectations obvious and fair.
• How to run simple, effective weekly one‑to‑ones focused on wins, numbers, and blockers.
• Mini case study: a Surrey firm cut rework and stress with consistent 1:1s.

Top 3 Actions to Take Away:

• Write one clear outcome linked to role scorecards and 1:1s; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Recruitment is expensive; retention is a bargain. Nick shows you how to keep your best people by making progress visible, pay fair, and pride part of daily work.

Full Show Notes:

• Why skills ladders and transparent pay bands keep people motivated.
• How to run quarterly reviews to agree training and progression.
• Mini case study: a Surrey firm improved calm and retention with visible progress moves.

Top 3 Actions to Take Away:

• Write one clear outcome linked to retention and fair progression; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Trust without standards is chaos. Standards without trust is misery. Nick shows you how to create teams with both—through visible standards, fair consequences, and shared trust.

Full Show Notes:

• Why high‑trust, high‑accountability teams perform better in uncertainty.
• How to define standards clearly and make performance visible.
• Mini case study: a Surrey firm reduced rework and stress by tightening team standards.

Top 3 Actions to Take Away:

• Write one clear outcome linked to high‑trust, high‑accountability teams; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Good onboarding pays for itself by getting new starters safe, productive, and proud within four weeks. Nick maps a simple, structured first 30 days that delivers results.

Full Show Notes:

• Why structured onboarding improves retention and productivity.
• How to design a four‑week ramp‑up plan with clear checks and responsibilities.
• Mini case study: a Surrey firm cut rework and improved calm with visible onboarding moves.

Top 3 Actions to Take Away:

• Write one clear outcome linked to onboarding; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Hiring isn’t luck—it’s a system. Nick explains how to sharpen your offer, your ad, and your process so the right people choose you in a competitive market.

Full Show Notes:

• Why a clear employer value proposition attracts good candidates.
• How to design ads and interviews that screen for behaviours as well as skills.
• Mini case study: a Surrey firm improved recruitment rhythm and stability.

Top 3 Actions to Take Away:

• Write one clear outcome linked to hiring; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Culture happens whether you plan it or not. Nick shows you how to design behaviours and rituals on purpose so your business becomes a place where good work and good people thrive.

Full Show Notes:

• Why shaping culture intentionally protects margin and reduces stress.
• How to define visible behaviours that you hire for, promote for, and part ways over.
• Mini case study: a Surrey firm made culture visible and saw rework drop within weeks.

Top 3 Actions to Take Away:

• Write one clear outcome linked to culture and rituals; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick strips away the fluff and shows you a practical local marketing rhythm that still works —without dancing on social media.

You’ll learn how to tune your Google Business Profile (GBP) and keep it alive with a weekly cadence that compounds results.

What we cover:

• Why GBP matters now: it’s where a huge number of local decisions begin—so keep it current.

• The weekly rhythm: post a short update, add at least five fresh photos, answer new Q&As, and ensure services/categories are complete. Consider a tracking phone number to see exactly what GBP generates.

Many firms see a lift in calls within a month.

• Make it visible: use a Monday check-in to review progress and tighten the standard if friction repeats.

• Mini case study: a three-team Surrey firm chose one local-marketing move, made it visible, and within four weeks saw the key number shift and hold.

• Numbers to watch: pick one leading and one lagging measure tied to local marketing/GBP presence; discuss for ten minutes each Monday and agree one move before Friday.

• Signals you’re on track: fewer surprises, quicker approvals, shorter meetings; the small behaviours repeat without reminders.

By the end you’ll have:

• A simple GBP upkeep routine that compounds week by week
• Clarity on which leading/lagging metrics to check on Mondays
• A repeatable one-hour batching method for a whole month of content

Top 3 Actions to Take Away:

1. Write one clear outcome for local marketing/GBP and post it where the team can see it.

2. Capture proof each week (post URL, number of new photos, answered Q&A, inbound calls) and review it in a 15-minute Monday check-in.

3. Remove one blocker by Friday (e.g., assign a photo owner, template your weekly post, set Q&A alerts) and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick rebuilds your quoting approach to make each proposal personal, trustworthy, and decision‑ready. Learn how to structure quotes that inspire confidence and secure commitment.

Full Show Notes:

• Why high‑trust, high‑accountability quoting wins in uncertain times.
• How to structure quotes with vision, values, proof, and clear next steps.
• Mini case study: a Surrey firm saw rework drop and approvals rise with stronger quotes.

Top 3 Actions to Take Away:

• Write one clear outcome linked to high‑trust, high‑accountability teams; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick turns strategy into execution with a simple ninety‑day plan. Choose one target per pillar and map moves across thirty, sixty, and ninety days for clarity and momentum.

Full Show Notes:

• Why clarity beats complexity in driving momentum.
• How to set measurable targets for cash, sales, operations and team pillars.
• Mini case study: a Surrey firm reduced rework and stress with visible 90‑day plans.

Top 3 Actions to Take Away:

• Write one clear outcome linked to cashflow and liquidity; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick helps you hunt for resilient niches in downturns. From maintenance contracts to eco‑services, learn how to find opportunities where money still flows and demand is reliable.

Full Show Notes:

• Why downturns shift demand rather than erase it.
• The resilient niches landscapers can pursue—maintenance, estates, aftercare, drainage, eco‑services.
• Mini case study: a Surrey firm used visibility and rhythm to win in a niche.

Top 3 Actions to Take Away;

• Write one clear outcome linked to demand generation and reactivation; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick explains how to plug the quiet leaks that drain profit. Use three daily numbers—planned hours, actual hours, and rework—to give crews visibility and control before margin slips.

Full Show Notes:

• Why site productivity and daily rhythm matter most in tough conditions.
• The power of posting daily numbers and fixing drift the very next morning.
• Mini case study: a Surrey landscaper improved rework and calm with visible metrics.

Top 3 Actions to Take Away;

• Write one clear outcome linked to site productivity and daily rhythm; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick shows how to create demand on purpose with a fourteen‑day sprint. Warm past clients, revive lapsed quotes, and get high‑quality conversations back on your calendar.

Full Show Notes:

• Why demand generation is a lever you can pull weekly to stay resilient.
• How to shape low‑friction offers that fit leaner times—maintenance audits, fix lists, aftercare packages.
• Mini case study: a Surrey firm made demand moves visible and saw momentum within weeks.

Top 3 Actions to Take Away:

• Write one clear outcome linked to demand generation and reactivation; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick tackles late payments with firm terms up front and a polite chasing rhythm. Learn how to set deposits, milestones, and clear consequences without damaging client relationships.

Full Show Notes:

• Why debtor management is critical in uncertain conditions.
• How to frame deposits as engagement fees and tie payments to milestones.
• Mini case study: a Surrey firm improved calm and margins with visible debtor moves.

Top 3 Actions to Take Away:

• Write one clear outcome linked to debtor management and payment cadence; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick Ruddle shows why visibility of cash beats optimism. Learn how to sketch a six‑week cashflow that brings calm, protects margins, and gives you real control over your bank balance.

• Why a six‑week view reduces stress and improves decision‑making.
• A simple rhythm—one clear outcome, proof captured weekly, and blockers removed.
• Mini case study: a Surrey firm shifted rework and improved calm by making cashflow visible.

Top 3 Actions to Take Away:

• Write one clear outcome linked to cashflow and liquidity; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.

Nick explains how to deal with price pressure without discounting. Discover how to sell outcomes, not line items, and win jobs for the right reasons—clarity, speed, quality, and trust.

Full Show Notes:

• Why value‑based pricing protects margins and reduces stress.
• How to write proposals that focus on outcomes and experience, not just labour and materials.
• Mini case study: a Surrey landscaper made pricing visible and reduced rework.

Top 3 Actions to Take Away:

• Write one clear outcome linked to pricing and value‑based options; post it visibly.
• Capture proof with one photo/number/sign‑off and review it in a 15‑minute Monday check‑in.
• Remove one blocker by Friday and bake the fix into your standard.

Download the templates & checklists ... https://westessex.actioncoach.co.uk/free-checklists/

If you’d like my personal help — or want details of our “Thrive, Not Just Survive” 12-week business mastermind course — just email me at nickruddle@actioncoach.com

or visit: https://westessex.actioncoach.co.uk/thrive-mastermind/

Hosted on Acast. See acast.com/privacy for more information.