Today, we’re joined by Michael Krafft, CPO at FoundersCard, a membership community for entrepreneurs and executives offering exclusive perks and VIP treatment.

Previously, Michael worked in investment banking, led product teams at American Express, and played a key role in turning around Alight, an HR-tech firm, ahead of its IPO.

In this episode, we discuss:

• How Michael uses AI to be a 1-person Product team at a profitable startup with more than 250K members
• His AI-driven discovery engine that automates interviews, segments users, and turns feedback into roadmap-shaping insights
• Why working as both a leader and IC lets him move from idea to prototype to product in record time with tools like V-Zero and Lovable
• The simple test that boosted paid conversions by 50%—and how he runs growth experiments far beyond his team’s size

Links

LinkedIn: https://www.linkedin.com/in/michael-krafft/
FoundersCard: https://founderscard.com/

Chapters

00:00 Intro
03:04 How AI Drove Down CAC and Fueled Growth
06:06 Using AI to Analyze Customer Interviews
09:10 Turning Feedback Into Roadmap Insights
12:13 AI-Powered Discovery Engine for PMs
15:17 One-Person Product Team With AI Tools
18:20 Scaling Insights Beyond Human Bandwidth
21:23 Automating PRDs With AI
24:25 From Idea to Prototype in an Afternoon
27:28 Running Growth Experiments With AI
30:31 Conversions, Retention, and AI Testing
33:33 Customer Insights That Shape the Roadmap
36:36 Paid Conversion Boosts With AI
39:37 Final Takeaways for Product Leaders

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Special Guest: Michael Krafft.