Credit managers juggle both numbers and people, and one quiet skill that can help them walk the line between the two is emotional intelligence.
In this episode, Thea dives into the soft skill of emotional intelligence - what it is, what it's not, and how it might come into play.
Have a soft skill you want covered in an episode? Send it in an email to thea@creditoverlord.com.
If you run your company's social media pages, you probably have some opinions about different platforms, strategy, content creation, and your company's overall involvement.
Tune in for five of Sally's hot takes regarding social media management and content creation, as well as five hot takes from the community of LBM social media managers.
We hope you enjoy this fun and light-hearted episode. Share your hot takes in the comments or reach out to Sally at sally@lbmjournal.com.
Enjoy another edition of Thea Dudley's credit pet peeves.
Listen to the first edition: https://spotifycreators-web.app.link/e/jH0h8Pru8Yb
Lumber King Building Supplies, a 2025 LBM Journal Dealer of the Year, operates five stores throughout Kentucky and Tennessee. Having an effective social media presence is essential for them to communicate to multiple communities, a large customer base, and corporate employees.
Sydney Hupp is the Director of Marketing for Lumber King and the guest of this episode. With a degree in marketing and a background in photography, Sydney is a powerhouse for communicating both high and low level company news with Lumber King's followers.
This episode is packed with valuable information about social media marketing from someone with both an education and extensive experience in the modern digital marketing landscape. We hope you enjoy.
Dena Cordova-Jack is back for another episode of LBM Talks Credit, except this time to discuss culture.
In this episode, Thea and Dena discuss effective leadership, the benefits of collaboration, what credit culture is and how to assess yours. This conversation will leave you inspired and motivated to destroy the silos in your company and build stronger teams.
Send your podcast feedback and inquiries to thea@creditoverlord.com and get in touch with Dena here: https://www.linkedin.com/in/dena-cordova-jack/
YouTube. It's the second largest social media platform receiving 2.5 billion users every month while 500+ hours of new content is uploaded every minute. Not only is it a popular social media platform with it's own search engine, but it's also connected to other search engines, displaying it's content on platforms like Google.
Studies have found that video is the preferred format when learning about a product or service, and since YouTube is the largest platform for video content, should your business be on YouTube?
In this episode, we discuss why YouTube is a popular platform; reasons to consider it for video marketing; where to start; and strategies for success.
Blog post in reference: https://sproutsocial.com/insights/youtube-marketing/
When it comes to LinkedIn, the LBM credit community is not the most active group.
In this episode, Thea and Sally Lacey, Social Media Manager at LBM Journal, dive into the reasons credit managers are staying off LinkedIn, the platform's potential, ideas for content, and more.
If you like to talk yourself out of posting on LinkedIn, this conversation is for you. Don't forget to check out our sponsor Nuvo.
After years of letting their marketing fall through the cracks when business was booming, Jami Lee Wright from Wright Building Center recently formed a partnership with a Gen Z member to help manage their social media presence.
With someone in place to create content and manage the accounts, Wright Building Center is having a resurgence of relatable and entertaining content made with the algorithms in mind.
Tune in to hear Jami discuss the story of this new hire, their fun-centered content, how it's affected company culture and customer relationships, and her advice to other dealers.
Conference season rolls around every year and having a plan can help you make the most of it.
In this episode, Thea talks with Ann Westpy, Director of Membership Services at CMA (Credit Management Association), about what to look for when deciding on conferences to attend; strategies for networking; advantages of virtual conferences; getting information from sponsors; and more.
Tune in for a candid conversation about getting through conference season. Connect with Ann at 702-903-2643 or awestpy@emailcma.org.
Adam Pettit is the Director or Marketing for Red River Lumber, three lumberyards and a design center located in Texarkana, TX and Idabel, OK.
In this episode, Adam shares why he likes advertising on Facebook, how they optimize YouTube videos for search engines, their goals for LinkedIn networking, and more.
Tune into this episode for practical takes on paid and organic social media marketing. Don't forget to leave a comment, subscribe, and send feedback to sally@lbmjournal.com.
In this episode, Thea is joined by Dena Cordova-Jack of Cordova-Jack Consulting to discuss mentorship.
Mentorship will look different for different people, but every good mentorship starts with each party communicating their expectations and goals; a relationship will evolve from there.
Tune in to the full episode for practical advice on seeking out a mentor, self-awareness, and setting expectations.
Creating a content series for social media is one way to breathe intentionality and creativity into your strategy.
In this episode, San Antonio Lumber Company's President/Owner, Sarah Schrader Cameron, joins us to discuss their new video series for Facebook and Instagram, "Lumber Lowdown with Megan." This series stars Sales Associate Megan Sumner and focuses on answering questions from their customers.
Tune in to this conversation to hear more about Sarah and her company's experience on social media, their goals for brand awareness, and the inspiration behind the new series.
In July of 2024, LBM sales columnist Bill Lee wrote an article for LBM Journal titled, "The LBM Salesperson's Role in Collections."
In this episode, Bill joins Thea to discuss his column. Some topics they touch on include why salespeople feel incompetent to collect, if salespeople should receive commissions on uncollected accounts, training for salespeople, and more.
Read Bill's column here: https://lbmjournal.com/the-lbm-salespersons-role-in-collections/
Instagram receives roughly 2 billion users every month and ranks as the third most popular social media platform in the world, right behind Facebook and YouTube.
In this episode, we discuss Instagram's roots as a visual platform, strategy for video, and best practices for the app.
Let us know what you think and thanks for tuning in!
Articles mentioned in the episode:
https://sproutsocial.com/insights/instagram-best-practices/
https://sproutsocial.com/insights/instagram-stats/
Andy Ruwe is the Vice President of Inside Sales at Cameron Ashley Building Products and longtime friend of Thea Dudley.
For 25 years, Thea and Andy worked together at Cameron Ashley and in this episode they discuss why their relationship worked. Andy shares the mindset sales leaders should have regarding their credit department and that taking a collaborative, problem solving approach to their credit manager will help them close more sales.
For all podcast related questions, email thea@creditoverlord.com. Leave a comment with your thoughts below! Thanks for tuning in.
This week's episode is a candid conversation about social media management and strategy between two, passionate social media managers.
Noah Shackelford is the Marketing Manager at Jonesville Lumber, a one location lumberyard located in Jonesville, MI. After seeing several engaging reels from them on my Facebook feed, I was so glad he agreed to join me for an episode.Noah not only understands brand management and marketing, but he believes in the impact of social media and is great at what he does.
We hope you enjoy this episode. Don't forget to look up their work on Facebook!
Customers will handle their business financials the same way they handle their personal. Get to know them to better assess your risk.
Today's guest is Chelse Hounshell, a self employed budget coach and friend of Thea Dudley. In this episode, Thea and Chelse discuss the overlap between personal and professional finance, stigma around money, knowing the financial habits of potential customers before doing business, and more money insights for Credit Managers.
Learn more about Chelse and her business at joyfulmoneyspend.com, and learn more about our sponsor Nuvo at nuvo.com.
Andrew Beasley is the Marketing Coordinator for Grant Home Hardware Building Centres, three building center stores located in northern Ontario.
About four months ago, Andrew and his team had an Instagram video go viral, which put them on our radar. After finding several other original, creative reels on their social media accounts, Sally reached out to see if they would join us on the podcast.
In this episode, Sally and Andrew discuss what strategies work on social media, the inspiration for their original content, the effects of a viral video, encouraging coworkers to participate in content, and more. Tune in for an insightful episode with a business that understands social media.
Check out their work @granthomehardware on Instagram, Facebook, and TikTok.
Leave your thoughts in the comments below!
What started out as a conversation about unnecessary and confusing tech jargon quickly turned into a substantial discussion with Nuvo's CEO, Sid Malladi, and Head of Partnerships, David Fulham.
Tune into this episode with three credit industry professionals to discuss the onboarding process, its effects on customer relationships, understanding DSO, and strategies to improve these processes.
If you're looking for a faster and smarter way to onboard customers, check out Nuvo. Reach either David or Sid with questions by emailing david@nuvo.com or sid@nuvo.com.
As always, send all podcast related inquiries to thea@creditoverlord.com and don't forget to leave us your thoughts!
In July, LBM Journal highlighted Woods Lumber on Facebook, and we were astounded at the response. Hundreds of people liked, shared, and commented on the posts, so naturally, we reached out for them to join us on the podcast.
Katy Woods, Social Media Manager at Woods Lumber, joined us for this episode to discuss the strong community connections Woods Lumber has, why Facebook is their best performing platform, and what kind of content their audience enjoys most.
Thank you for being here and don't forget to leave your thoughts in the comments!