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LBX Collective
Brandon Willey
485 episodes
3 days ago
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode of Sound Off, we track competitive socializing’s growing pains, from single-attraction brand traps to the staffing and education needed to earn repeat visits. Then we zoom out to supply shocks, rebrands, soft numbers, and the hype gaps that erode trust and margins. • single-game venue ceiling and brand rigidity • staff-led guest education as growth lever • China tech restrictions and chip supply exposure • Topgolf softness a...
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All content for LBX Collective is the property of Brandon Willey and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode of Sound Off, we track competitive socializing’s growing pains, from single-attraction brand traps to the staffing and education needed to earn repeat visits. Then we zoom out to supply shocks, rebrands, soft numbers, and the hype gaps that erode trust and margins. • single-game venue ceiling and brand rigidity • staff-led guest education as growth lever • China tech restrictions and chip supply exposure • Topgolf softness a...
Show more...
Business
Episodes (20/485)
LBX Collective
Sound Off #99 - Competitive Socializing’s Pivot Problem, Netflix House, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode of Sound Off, we track competitive socializing’s growing pains, from single-attraction brand traps to the staffing and education needed to earn repeat visits. Then we zoom out to supply shocks, rebrands, soft numbers, and the hype gaps that erode trust and margins. • single-game venue ceiling and brand rigidity • staff-led guest education as growth lever • China tech restrictions and chip supply exposure • Topgolf softness a...
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3 days ago
1 hour 12 minutes

LBX Collective
The Stinger Report #1252 - UK Amusement Trade Spectacular
Leading investors should note the convergence of key industry events signaling robust market vitality and evolving trends. The recent UK-specific ACOS’25 showcased innovation in prize machines, music games, and networked racing simulators, highlighting a focus on entertainment diversity and technological refinement amid regulatory discussions on music licensing. Meanwhile, North American trade shows are set to intensify with IAAPA’25, promising insights into emerging Social Entertainment bran...
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3 days ago
10 minutes

LBX Collective
The LBX Show #53 - IAAPA Expo Kickoff, Speakeasy, Market Softness, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's show, we kick off IAAPA week with a Guest Gab with Bryan Severance and a candid chat on market softness and repeat value, a sweep through openings and pivots with Kevin Williams, and a packed Arcade Corner with Adam Pratt with a preview of the games that deserve a test play. Clear takeaways: evolve your mix, protect your brand, and design for return visits. • LBX Speakeasy times and Give Kids The World charity events • QBIX Last Def...
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5 days ago
1 hour 22 minutes

LBX Collective
The Stinger Report #1251 - A License to Thrill!
The BLE’25 event underscored the growing convergence of licensing, media, and location-based entertainment (LBE), highlighting key trends for investors. The show revealed the expanding influence of transmedia properties, with major brands like Universal, Warner Bros., and Netflix showcasing immersive experiences and new venue concepts, including Netflix’s upcoming themed venues and the global proliferation of their streaming content into physical spaces. Licensing partnerships, notably betwee...
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1 week ago
12 minutes

LBX Collective
Sound Off #98 - Oncoming Headwinds, XR Gaps, Cinema's Decline, & more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode of Sound Off, we challenge the hype around mixed reality and debate where tactile, social play still wins. Consolidation, IP land grabs, cinema’s cultural shift, and the rise of premium watch-party venues shape the next year for amusement and location-based entertainment. • Mixed Reality’s latency gaps versus laser tag’s instant feedback • Genda’s acquisitions, China footprint, and supply chain strategy • Oxygen absorbs Ninj...
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1 week ago
1 hour 9 minutes

LBX Collective
The LBX Show #52 - Guest Susan DeBottis from Easol, IAAPA Preview, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's show, Susan DeBottis, VP of Adventure and Entertainment at Easol joins me as we discuss the path from first click to first visit, showing how brand-aligned booking and a single view of inventory turn group demand into profit. Plus: two Arcade Corner segments with Adam Pratt full of IAAPA reveals, Kevin Williams on global openings and closures, and Chuck DeMonte with a Black Friday plan you can deploy now. • why corporate group sales...
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1 week ago
1 hour 25 minutes

LBX Collective
Entertainment Social Arena #14 - Gunning for Social Entertainment
Investors should note the rising trend of social shooting experiences, blending gamification, hospitality, and competition. Brands like Clays and PAN are innovating with arcade-style and traditional clay pigeon shooting, appealing to diverse demographics and private events. Platform developers like Laser Shot and HD Sportsuite are creating digital and simulated shooting games for entertainment venues. Historical roots from amusement games like ‘Shoot Away’ highlight longstanding popularity. T...
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2 weeks ago
14 minutes

LBX Collective
Sound Off #97 - Upscale The Prize Experience, KPop Demon Hunters, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode we argue for an upscale shift in prize experiences, a sober view on tariffs and show strategy, and a sharper ROI lens on VR. Big brands face 2026 pressure as multi-attraction venues, collectible-forward cranes, and arena-scale content set the pace. • Upscaling prize centers with premium collectibles and frictionless redemption • Tariff volatility, shutdown impacts, and investor caution • Six Flags activism, Merlin restructur...
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2 weeks ago
1 hour 15 minutes

LBX Collective
The LBX Show #51 - Arcade Hall of Fame, New "Pour" Games, Pixel floors, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode we take a fast tour through the latest wins, misses, and pivots in location-based entertainment. We weigh connected pinball, branded "pour" games, and why good branding beats big square footage. • IAAPA Expo preview with LBX Collective's booth speakeasy details • Give Kids The World Golf tourney, 1K, and 5K fundraisers • Arcade Heroes launches an Arcade Hall of Fame • Scorbit 2.0 and the rise of connected pinball • Branded p...
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2 weeks ago
46 minutes

LBX Collective
Sound Off #96 - Clawcade Boom Or Bust, Netflix+AMC, C-level Shakeups, & more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode we start off debating the clawcade surge, asking where these crane-only venues work, when they fail, and how branding and location shape outcomes. Then we track major shifts across immersive free-roam, cinema–streaming tie-ups, leadership changes at big park groups, and the rise of social shooting galleries. • viability of clawcades and fair operation • importance of high-traffic sites and matching IP • mixed-use models like...
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3 weeks ago
47 minutes

LBX Collective
Entertainment Social Arena #13 - Entertainment's Private Event
Investors should note that private event and party business in social entertainment venues now account for over 40% of revenue, driven by evolving consumer preferences from Millennials to Gen Z. Key sectors include mixed-use entertainment, socializing, and immersive experiences, with venues like Merlin, Gravity MAX, and Lucky Strike expanding their private hire offerings. The industry is experiencing growth through innovative concepts such as competitive socializing, immersive tech, and AI-dr...
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3 weeks ago
19 minutes

LBX Collective
The LBX Show #50 - Meow Wolf's digital twin, Level99's Disney risk, D&D, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode, we unpack a fast-moving month for leading up to IAAPA: from our hidden speakeasy on the show floor to Give Kids the World charity runs to Meow Wolf’s digital twin strategy, a Dungeons and Dragons immersive quest, and the trade-offs between giant single-format builds and mixed-use venues. We close with practical marketing math on out-of-home frequency, plus arcade updates from Raw Thrills and Exa Arcadia. • IAAPA show floor ...
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3 weeks ago
1 hour 8 minutes

LBX Collective
The Stinger Report #1250 - European Entertainment Bizarre - Part 2
In this second part, the IAAPA Expo Europe 2025 highlighted key trends shaping the entertainment industry, notably the rapid growth of immersive XR technologies like projection mapping and body tracking, with active entertainment platforms expanding across FECs, hotels, and venues. The show underscored the gamification of racing, socializing, and active play, alongside innovations in social darts, mini-golf, and AR-based experiences. Notably, the sector is witnessing significant M&A activ...
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4 weeks ago
19 minutes

LBX Collective
The Stinger Report #1249 - European Entertainment Bizarre - Part 1
Leading investors should note that the European amusement sector’s latest trade events highlight significant shifts toward XR, VR, and immersive media, despite slowing consumer VR adoption. Innovations like Hero Zone’s Terminator VR, SEGA’s interactive ride systems, and VEX’s non-headset XR platforms reflect a move toward longer-term, revenue-driven immersive experiences. The sector is also witnessing strategic partnerships, industry consolidation, and technological advancements in LED displa...
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1 month ago
16 minutes

LBX Collective
Sound Off #95 - Transmedia LBE, Olympic Hedgehog, Zombies, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode we discuss the idea that amusement and location-based entertainment must think like transmedia businesses, using brand collaborations, smart memberships, and flexible programming to drive visits and resilience. Then, as we continue to dive into trends from tariff shocks to XR’s next act, we break down what actually works on the floor. • McDonald’s x Street Fighter and Disney merch proving transmedia pull • How facilities lev...
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1 month ago
41 minutes

LBX Collective
The LBX Show #49 - Fall Promotion Strategy, Dinos for Sale, Universal Kids, & more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode, Clint Novak joins for a Guest Gab to discuss how to turn a “slow” season into a growth window with early Black Friday planning, smarter inventory, and signature events that bring families back. Along the way, we track market shifts, new attractions, and arcade releases, and honor the legacy of Paul Williams. • IAAPA Expo plans, LBX Collective speakeasy returns in booth 4402 • Give Kids The World charity golf, 5K and 1K, tea...
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1 month ago
1 hour 17 minutes

LBX Collective
The Stinger Report #1248 - Entertainment Break Out
Leading investors should note a dynamic shift in the international leisure entertainment sector, marked by increased M&A activity, notably GENDA’s expansion into Western markets and strategic partnerships in Japan, alongside a resurgence of touchscreen game terminals and new immersive formats like dual- and screen-deluxe cabinets. The industry faces geopolitical trade restrictions impacting Asian releases, while the virtual and eSports landscapes are experiencing valuation corrections, si...
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1 month ago
17 minutes

LBX Collective
The Stinger Report #1247 - The Hyperscape Reality – Part 2
Leading investors should note a shifting landscape in XR, with Samsung advancing a high-priced MR headset targeting prosumers, alongside AR glasses leveraging Qualcomm and Google tech. Consumer VR faces slowdown, with delays and uncertain releases for Valve’s Deckard and Pimax’s headset, amid waning interest from AAA studios. Conversely, the location-based entertainment (LBE) sector is invigorating, exemplified by new immersive rides, strategic retail expansions, and a dedicated XR LBE hub at...
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1 month ago
14 minutes

LBX Collective
Sound Off #94 - Nostalgiatainment, Brand Licensing EU Review, and more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode we explore how “legacy” can be leverage, not a limit, and why nostalgia only works when it fuels the next wave of experiences. From Disney’s soft attendance to Netflix House pricing, we break down what’s hype, what’s working, and what operators should adjust now. • leveraging legacy IP without getting stuck in the past • nostalgiatainment trends and Retroescapes viability • theme park economics and Orlando softness • Hallowe...
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1 month ago
50 minutes

LBX Collective
The LBX Show #48 - TopGolf's PlayMore, Gravitar Recharged, and much more!
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode BW lays out the FEC Education opportunities at IAAPA Expo in Orlando and joins John Keys from Centeredge as they discuss how memberships become revenue engines. Then we scan global openings, preview new arcade releases, and share a simple, repeatable promo system that keeps guests coming back. • rundown of IAAPA FEC education sessions • why the Global Benchmark Report matters now • nostalgiatainment potential and risks with ...
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1 month ago
1 hour 29 minutes

LBX Collective
Sponsored by Intercard! Sponsored by Alan-1! On this week's episode of Sound Off, we track competitive socializing’s growing pains, from single-attraction brand traps to the staffing and education needed to earn repeat visits. Then we zoom out to supply shocks, rebrands, soft numbers, and the hype gaps that erode trust and margins. • single-game venue ceiling and brand rigidity • staff-led guest education as growth lever • China tech restrictions and chip supply exposure • Topgolf softness a...