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Leader Generation
TenloRadio
150 episodes
2 days ago
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
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Marketing
Business,
Management
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All content for Leader Generation is the property of TenloRadio and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.
Show more...
Marketing
Business,
Management
Episodes (20/150)
Leader Generation
EP156: Marketing As Product: How AI Is Changing Everything
Product leader, Alan Kipust, reveals how AI is reinventing marketing’s value. Plus, the essential skills and application you need to stay ahead in 2026.
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3 days ago
25 minutes

Leader Generation
Best of 2025: What Actually Worked When Leading Organizational Change
Top 10 Leader Generation episodes: C-suite executives share what worked leading AI adoption and organizational transformation in 2025.
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1 week ago
42 minutes

Leader Generation
Best of SEO & GEO from Leader Generation
Learn how GEO and AEO are replacing traditional SEO. Expert insights on zero-click searches, AI visibility, and strategic content placement for 2026.
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2 weeks ago
15 minutes

Leader Generation
EP155: The Paradox of AI-Powered Authenticity with Troy Snyder
Use AI without losing authenticity? It’s possible. Learn how to maintain control and loyalty when algorithms tell your story.
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3 weeks ago
30 minutes

Leader Generation
EP154: What Omnicom’s Big Move Means For Marketing Careers
On the heels of the latest Omnicom news, learn how you can transfer your marketing skills to new roles, why emotional intelligence outweighs technical abilities and how to position yourself as indispensable.
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1 month ago
37 minutes

Leader Generation
EP153: From AI-Anxious To AI-Powered: How Marketers Can Use AI To Their Advantage
Learn how forward-thinking marketers use AI to their advantage. Practical strategies and actionable insights to future-proof your career. Listen now.
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1 month ago
42 minutes

Leader Generation
EP152: Build vs Buy In The Age Of AI: A Developer’s POV For Marketing Leaders
Head of Technology, Derek McBurney shares how AI assistants, no-code tools and pragmatic guardrails help all teams innovate faster without drowning in slop.
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1 month ago
37 minutes

Leader Generation
EP151: Mid-Market Growth With Scalable Data & AI Strategy
Former Deloitte CIO John Powers shares how mid-market leaders use data strategy, governance and custom AI to rethink work and drive measurable growth.
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1 month ago
42 minutes

Leader Generation
EP150: Inside Creatio’s Global AI & No-Code Study With John Arnold
John Arnold of Creatio shares insights from a global study on AI and no-code, revealing how leaders grow business by pairing people and technology.
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2 months ago
36 minutes

Leader Generation
EP149: Beyond the Hype: Technology For Today’s Marketers With John Arnold
Explore how AI and no-code are reshaping marketing. John Arnold reveals how teams can work smarter and innovate faster in the new MarTech era.
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2 months ago
34 minutes

Leader Generation
EP148: From Pipeline To Revenue: Rewriting The Marketing Playbook With Gabe Lullo
CEO Gabe Lullo shares how to fix unqualified pipeline with ICP + timing, align SDRs and marketing, and use LinkedIn to warm demand and drive real revenue.
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2 months ago
36 minutes

Leader Generation
EP147: From Data Chaos To Clarity: How To Future-Proof Your Marketing With Laura Stevenson
Laura Stevenson shares how data, automation and AI are transforming marketing, plus how to future-proof your team for 2026 and beyond.
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2 months ago
25 minutes

Leader Generation
EP146: Inside Mod Op’s $10M AI Investment: The Future Of Marketing Innovation
Mod Op CEO Eric Bertrand shares how a $10M AI investment is transforming marketing, empowering people and driving innovation across industries.
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3 months ago
29 minutes

Leader Generation
EP145: Escaping The AI Slop Trap: Smarter Content Marketing With Jon Gillham
Jon Gillham shares how to avoid AI “slop,” boost visibility in LLMs and create content that drives trust, retention and results.
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3 months ago
25 minutes

Leader Generation
EP144: The Future of Work: AI Challenges & Opportunities With Joseph Miller
Joseph Miller shares how to turn tribal knowledge into grounded AI that drives real outcomes—practical steps for marketers and sales leaders.
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3 months ago
35 minutes

Leader Generation
EP143: Time To Value - Innovation That Puts Customers First With Alan Wizemann
Alan Wizemann shares how Southern Glazer’s uses AI, automation and digital strategy to put customers first and redefine beverage distribution.
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3 months ago
35 minutes

Leader Generation
EP142: What Works Now In B2B Marketing (And What’s Next For 2026)
B2B marketing leaders share how AI, first-party data and evolving metrics are shaping 2026 strategies. Learn how to do more with less.
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4 months ago
36 minutes

Leader Generation
EP141: GEO vs. SEO - What Really Matters For AI-Driven Search
Experts unpack how to adapt SEO for generative AI, covering content, credibility and technical essentials to boost visibility in AI search.
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4 months ago
28 minutes

Leader Generation
EP140: Leading Change That Sticks: People, Processes & Platforms With Stuart Goldstein
In a world where marketing agencies are racing to keep up with rapid change, how do you grow faster without losing your people, your culture, or your edge? In this episode of Leader Generation, Mod Op’s new COO, Stuart Goldstein, joins Tessa Burg to share his playbook for scaling agencies. With years of experience leading firms through mergers, digital transformations, and process overhauls, Stuart reveals why the real challenge isn’t the technology or the tools—it’s bringing people along for the ride. Listeners will get an inside look at why Mod Op is uniting specialized agencies under one platform to offer clients deep expertise without the coordination headaches of managing multiple vendors. Listeners will get an inside look at why Mod Op is uniting specialized agencies under one platform, how to turn skeptics into champions, and the leadership moves that make change stick. From integrating AI across disciplines to avoiding the “shiny object” trap, he offers candid advice and relatable stories that apply to any leader facing transformation. This conversation delivers practical ways to align people, processes, and platforms—to keep your team motivated and your clients happy. Leader Generation is hosted by Tessa Burg and brought to you by Mod Op.  About Stuart Goldstein: As an experienced operations leader with over 20 years of success, Stuart can captain any ship. From start-up to heavyweight, Stuart has helped agencies and organizations pave their path to greatness. His expertise has been instrumental in driving growth and fame for renowned clients such as Johnson & Johnson, Oreo, Coca-Cola, American Express, Novartis, Diageo, eBay, GlaxoSmithKline, Time Warner, and Marvel, among others. And somehow, he still finds a way to drop a joke and take life one day at a time as long as it fits the brief. About Tessa Burg: Tessa is the Chief Technology Officer at Mod Op and Host of the Leader Generation podcast. She has led both technology and marketing teams for 15+ years. Tessa initiated and now leads Mod Op's AI/ML Pilot Team, AI Council and Innovation Pipeline. She started her career in IT and development before following her love for data and strategy into digital marketing. Tessa has held roles on both the consulting and client sides of the business for domestic and international brands, including American Greetings, Amazon, Nestlé, Anlene, Moen and many more. Tessa can be reached on LinkedIn or at Tessa.Burg@ModOp.com.  
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4 months ago
36 minutes 8 seconds

Leader Generation
EP139: Beyond SEO: How To Win Attention In The Age Of Zero-Click
Discover how to win attention in a zero-click world. Patty Parobek and Tessa Burg share strategies to measure influence, build trust and drive revenue.
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4 months ago
20 minutes 55 seconds

Leader Generation
Mod Op’s Leader Generation podcast, hosted by Tessa Burg, inspires growth-minded marketers with ideas and insights from industry experts who use progressive strategies to win at marketing.