Here’s a truth few leaders like to hear: most of us under-communicate our vision by a factor of ten.
I’m reminded of my holiday ownership group. Each time I visit a resort, I attend a short update — and every time, the presenter shares the same vision of the company. At first, I thought it was repetitive. But over time, I realised it worked. Hearing it again and again made me believe in the vision — and yes, it even made me want to buy more credits!
It probably feels like over-communication to the presenters. But it’s not. It’s clarity, consistency, and conviction.
If your team can’t explain your vision without you in the room, you haven’t communicated it enough.
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Here’s a truth few leaders like to hear: most of us under-communicate our vision by a factor of ten.
I’m reminded of my holiday ownership group. Each time I visit a resort, I attend a short update — and every time, the presenter shares the same vision of the company. At first, I thought it was repetitive. But over time, I realised it worked. Hearing it again and again made me believe in the vision — and yes, it even made me want to buy more credits!
It probably feels like over-communication to the presenters. But it’s not. It’s clarity, consistency, and conviction.
If your team can’t explain your vision without you in the room, you haven’t communicated it enough.
Here’s a truth few leaders like to hear: most of us under-communicate our vision by a factor of ten.
I’m reminded of my holiday ownership group. Each time I visit a resort, I attend a short update — and every time, the presenter shares the same vision of the company. At first, I thought it was repetitive. But over time, I realised it worked. Hearing it again and again made me believe in the vision — and yes, it even made me want to buy more credits!
It probably feels like over-communication to the presenters. But it’s not. It’s clarity, consistency, and conviction.
If your team can’t explain your vision without you in the room, you haven’t communicated it enough.
Where are you going?
If you and your people don’t clearly understand the destination—and why it matters—you won’t get there. Simple, right? Yet so often, leaders forget to define or communicate the vision.
John Kotter once said, “If you can’t communicate the vision in five minutes and get a reaction of both understanding and interest—you’re not done.” In 2024, that’s more like 30 seconds.
When I began building my new business, it wasn’t the strategy that kept me going—it was the vision. The belief that what I was building mattered. That clarity was the difference between quitting and persevering.
So—how clear is your vision? Could your team explain it in 30 seconds?
Great ideas often don’t fail because of lack of smarts—they fail on lack of coalition.
Early in my career, I watched a brilliant idea collapse—not because it was wrong, but because two influential people weren’t on board. They didn’t block it openly; they simply withdrew their support. Within months, the organisation unravelled.
That experience taught me: ideas don’t drive change—people do.
John Kotter called it a guiding coalition—a small, trusted group of influencers from all levels who believe in the vision and help carry it. These people create momentum, ease resistance, and build trust before a single process changes.
Who are the influencers in your world—the people others listen to, even when they’re not “in charge”? Have you brought them in early enough?
Learn how to build real alignment and lasting change:
calendar.leadernexus.com.au/widget/bookings/discovery-leader-nexus
Here’s a truth few leaders like to hear: most of us under-communicate our vision by a factor of ten.
I’m reminded of my holiday ownership group. Each time I visit a resort, I attend a short update — and every time, the presenter shares the same vision of the company. At first, I thought it was repetitive. But over time, I realised it worked. Hearing it again and again made me believe in the vision — and yes, it even made me want to buy more credits!
It probably feels like over-communication to the presenters. But it’s not. It’s clarity, consistency, and conviction.
If your team can’t explain your vision without you in the room, you haven’t communicated it enough.
