Want your brand to be more than a great idea? We unpack how founders and creators can turn names, processes, and content into protected assets that boost credibility, prevent copycats, and raise valuation. Our guest, business and IP attorney Liscah Isaboke, walks us through the must-dos that too many entrepreneurs skip: choosing the right entity, separating finances, running real trademark searches, and using NDAs to secure trade secrets. We also get practical about contracts, from Force Maje...