Have you started your business and marketing plan for 2026? Founder of Law Marketing Zone®, Marilyn Jenkins, hosts a planning session to help you write your first draft of your 2026 marketing plan, along with the best marketing strategies that should be included. What you'll learn in this workshop: -> A complete checklist of everything you need for a winning business and marketing plan -> The lead generation strategies that will (and won’t) work in 2026 -> A simple formula to ...

An exoneree’s plea in a law school classroom set Michael Semanchik on a 16-year mission to free the innocent, and to fix the processes that put them behind bars. We sit down with Michael, now executive director of The Innocence Center and host of For the Innocent, to map the real causes of wrongful convictions and the practical steps that prevent them. We start with data, not drama. Government misconduct remains the leading driver, but the trail often runs through eyewitness misidentificatio...

Culture becomes strategy when pressure rises. We sit down with communications leader Linda Carlisle to unpack how empathy, transparency, and purpose turn disengaged teams into high-performing ones, and why this work is mission critical for law firms navigating constant change. Linda’s career spans external branding and deep internal communications, giving her a rare view of how the inside of a firm shapes what clients see on the outside. She explains why mission and values are only the starti...

What if the fastest path to a top-tier legal career isn’t straight at all? We sit down with commercial attorney and strategic advisor Rhonda Coleman to chart a nonlinear route from high school English teacher to Big Ten Network dealmaker, from Axiom to Accenture, and finally to Google, before leaving to build a thriving fractional counsel practice built on autonomy, impact, and trust. Rhonda breaks down how complex technology transactions actually move: align with the business early, collabo...

Ever catch yourself wishing for a harmless excuse to avoid your inbox? That quiet thought is more common than most lawyers admit, and it’s one of several subtle signs our guest, commercial litigator Emily Logan Stedman, learned to stop ignoring. We dive into the real cost of burnout, the routines that rebuilt her sense of control, and the culture shifts that help high achievers thrive without losing themselves. Emily traces a path from clerkship to partnership that looks linear on paper but ...

Want your brand to be more than a great idea? We unpack how founders and creators can turn names, processes, and content into protected assets that boost credibility, prevent copycats, and raise valuation. Our guest, business and IP attorney Liscah Isaboke, walks us through the must-dos that too many entrepreneurs skip: choosing the right entity, separating finances, running real trademark searches, and using NDAs to secure trade secrets. We also get practical about contracts, from Force Maje...

Referrals don’t have to be random. We sit down with legal marketing strategist Delisi Friday to show how law firms can turn trust into a steady pipeline by building real relationships, staying top of mind, and using LinkedIn the way clients and peers actually do. Delisi grew firms from seven to eight figures and learned early that the best cases arrive through people who already believe in your work. She explains why referrals convert better than ads, why former clients are your hidden goldmi...

Healthcare is swallowing budget and patience at the same time, and much of it is unnecessary. We sit down with Donovan Pyle, CEO of Health Compass Consulting and author of 'Fixing Healthcare', to expose where employer dollars leak out of the system and how to plug those holes without sacrificing benefits. Donovan has helped organizations with tens of thousands of employees save four figures per employee per year, and he explains why the fix starts with incentives, contracts, and visibility, n...

Imagine your fastest work earning you the most money and your clients feeling calmer as the matter progresses. That’s the power of pricing outcomes instead of hours. We sit down with Jonathan Stark, author of Hourly Billing Is Nuts and host of Ditching Hourly, to unpack how lawyers can move from the grind of timesheets to a model that aligns incentives, improves margins, and strengthens trust. Jonathan takes us inside the moment he realized hourly billing punished his best developers and rew...

The Google Maps Playbook for Law Firms in the AI Age Free Training How to Dominate Local Searches with AI Optimization! Learn how to take advantage of the #1 place your future clients are clicking and calling when they need legal help. What You're Going To Learn: → How AI is transforming local search: Understanding AEO (AI Engine Optimization) and GEO (Generative Engine Optimization) → Why traditional SEO isn't enough anymore when ChatGPT, Perplexity, and Google's AI Overviews are answeri...

Most owners think profit equals sellable, but buyers see something else: key man risk, overworked operators, and books a lender won’t touch. We sit down with Evan Poling, founder of BizRetire.com and former financial crimes investigator, to unpack why so many small businesses never sell and how to flip the script by building true transferable value. Evan’s reviewed hundreds of company financials, and his take is blunt and useful: if your numbers aren’t clean and your operations depend on you,...

Numbers don’t build a law firm, owners do. This conversation with Emil, a CPA who serves only solo and small firms, shows how to replace once-a-year tax prep with a clear, repeatable system for growth. We pull back the curtain on what separates firms that double from those that stall: clean monthly books, a true owner mindset, and a proactive tax plan that turns the code into cash flow. We start with the biggest blind spot in small practices: running the firm from the bank balance. Emil expl...

We sit down with Victoria, a law-firm-focused bookkeeper and trust accounting specialist, to unpack how clean books transform guesswork into growth. From eliminating compliance risk to using ROI to drive hiring and marketing, this conversation turns financial fog into a step-by-step roadmap you can act on today. We start with the biggest hidden cost: misclassifying client trust funds as revenue. Victoria explains how that single error inflates income, spikes tax bills, and misleads owners ab...

We sit down with Anna, a trusts and estates attorney who launched her own firm after processing thousands of estate plans during COVID, to unpack a growth playbook built on education, community, and fearless outreach. Her story shows how to convert hands-on experience into a practice that actually scales, without sacrificing empathy or client care. Anna explains how early exposure to planning, administration, and litigation gave her the confidence to go solo in 2024. From there, she flips th...

Warning: Is your law firm invisible in AI-driven search? Right now, potential clients in your city are asking legal questions online. Will Google's AI show them your firm, or your competitors? The 2026 Local SEO Playbook for Law Firms is your blueprint for dominating visibility in the new era of search. This no-fluff, action-focused guide reveals step-by-step strategies to help you capture high-value cases while competitors fall behind. Inside you'll discover: The Visibility Vault (2026...

What if the choice between a thriving law firm and a fulfilling life is a false one? We sit down with Gary Mitchell, a veteran coach to law firm owners, to unpack a practical path to growth without burnout, what he calls the and mindset. Instead of forcing every owner into the same mold, Gary shows how to build leadership and management around the strengths you actually want to use, whether that’s being in the courtroom or steering the business from the helm. Across the conversation, we map ...

We sit down with Garrett and Ted Sutton, the father–son legal team behind Corporate Direct, to unpack the real-world playbook for asset protection, what actually works, what gets people into trouble, and how to build a structure that holds up under pressure. From first entity to multi-state operations, they share the simple, high-leverage steps most founders overlook and the paperwork that stops a veil-piercing cold. We explore the most expensive setup mistakes, the danger of mixing personal...

What if the biggest profit leaks in your firm aren’t in pricing or pipeline, but in people? We sit down with HR consultant Kelly Murphy, who brings 18+ years of experience, including at a multi-state law firm, to unpack how systems, connection, and smart leadership turn culture into a measurable competitive edge. Kelly explains why “appreciation” isn’t enough and how real connection, leaders noticing changes, asking early questions, and responding with clarity, prevents burnout before it bec...

Most AI marketing falls flat because it forgets the human on the other side. We sit down with Mike Montague, agency leader, author, and voice for human-first AI, to unpack a practical playbook that helps law firms reach the right clients at the right moment without resorting to spammy tactics or generic copy. Mike traces his path from tech and radio to sales and AI-driven marketing, then shows how to flip the script on volume-based outreach. Instead of blasting the internet, we talk about sp...

A knock at the door, a stack of papers, and suddenly your heart is racing. Getting sued over credit card debt feels terrifying, and for many people it triggers panic rather than a plan. We sat down with attorney Efstathios Georgiou, who spent years on the bank side before defending consumers, to unpack what really happens when a creditor files suit and how to respond before a default judgment steamrolls your finances. We walk through the lawsuit timeline step by step: service of process, the...