Leapfrog

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Leapfrog

Hannibal Herforth

3 episodes

2 weeks ago

A podcast where we explore how AI is reshaping companies' go-to-market function. I sit down with entrepreneurs, technical experts, and GTM professionals - trying to go beyond the buzzwords and hype to get practical and actionable insights that help you leap ahead of the competition. I hope that other mega nerds like myself (and also just regular nerds) are going to enjoy and learn from the conversations. Reach out if you have ideas, questions, or reflections — and leave a review if you enjoy the show.

Business

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Business

Episodes (3/3)

Leapfrog

Jonathan Parisi - Using AI to optimize your e-commerce operations

In this conversation, Jonathan Parisi discusses the integration of AI in e-commerce, sharing insights on how to optimize workflows and identify use cases for automation. He reflects on his personal journey with AI, the challenges faced, and the importance of human oversight in AI applications. The discussion also covers practical implementations of AI, the need for continuous learning in the rapidly evolving tech landscape, and the future of AI in business.

Chapters

02:16 The Aha Moment: Discovering AI's Potential

05:12 Building Efficient E-commerce Systems

08:26 Identifying Use Cases for Optimization

11:30 The Role of AI in Task Automation

14:17 Evaluating AI's Effectiveness

17:19 Practical Applications of AI in Business

20:33 Staying Updated in the AI Landscape

23:31 Challenges and Pitfalls of AI Implementation

26:26 The Future of AI in Business

6 months ago

40 minutes 31 seconds

Leapfrog

Julian Singh - How to identify & implement AI use cases in your marketing organization

In this conversation, I speak with Julian Bent Singh to explore the practical implementation of AI in marketing organizations. Julian shares his journey from working as a marketeer specializing in SEO to building and running AI-first companies.

We get into topics like build vs. buy and the pitfalls companies face when implementing AI.

Connect with Julian on LinkedIn and learn more about his course here.

Timestamps

00:00 Introduction to AI in Marketing

03:05 Julian's Journey in AI and Marketing

06:11 Build vs. Buy: The Future of AI Tools

09:12 Identifying Use Cases for AI in Organizations

11:57 Client Engagement and AI Implementation

14:47 Understanding Agentic Workflows

17:44 Navigating AI Pitfalls and Best Practices

20:54 The Future of AI and SaaS Solutions

23:45 Staying Current in the AI Landscape

26:54 Conclusion and Future Directions

39:03 New Chapter

Keywords: AI, marketing, machine learning, GTM, SEO, automation, agentic workflows, B2B, content creation, SaaS, digital transformation

7 months ago

39 minutes 43 seconds

Leapfrog

Villads Leth - Email personalization at scale with AI

Villads shares his story of building Alvas.ai — going from 0 to $200k in ARR with the first prototype built entirely with ChatGPT.

We dig into the details of building an AI-native company for email personalization and tease out the general principles you can apply to your GTM organization to find use cases and prototype solutions.

You can learn more about Villads by connecting with him on LinkedIn and learn more about Alvas on their website.

Until next time — keep leaping forward.

8 months ago

39 minutes 26 seconds