In this episode of Legendary Exits, Micah welcomes Chris Smith, founder of The PSBLTY Co. and a leading marketing voice in brand identity and differentiation. Chris’s journey is anything but ordinary — from his early days in Arizona to becoming a top-producing real estate broker, to reshaping the wealth management industry by focusing not on products, but on leadership and authentic connection. His story reflects a powerful truth he’s carried throughout his career: words create worlds. In this conversation, Chris shares how he helps entrepreneurs, advisors, and service-driven leaders create an identity that is bigger than their industry — one that attracts the right clients, sustains growth, and ultimately builds a legacy. He explains why businesses never outperform their identity, how storytelling fuels differentiation, and why clarity of who you are matters more than what you do. Key themes include the power of identity in scaling a business, how brand clarity influences pricing and growth, and why saying “no” is often the most important strategic decision leaders can make.