Less Chatter, More Matter: The Communications Podcast
Mel Loy
146 episodes
1 day ago
Clear strategic goals and meaningful values are essential for organisational success, but most employees can’t remember them, let alone apply them. In this episode, we explore why strategy and values often fail to stick, and then, we share six practical, research-backed tactics to embed them effectively across your organisation. You’ll learn how co-creation taps into ownership and social identity, why simplicity boosts recall, and how to break free from the broken communication cascade....
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Clear strategic goals and meaningful values are essential for organisational success, but most employees can’t remember them, let alone apply them. In this episode, we explore why strategy and values often fail to stick, and then, we share six practical, research-backed tactics to embed them effectively across your organisation. You’ll learn how co-creation taps into ownership and social identity, why simplicity boosts recall, and how to break free from the broken communication cascade....
#131 Why emotions matter for your comms and how you can tap into them
Less Chatter, More Matter: The Communications Podcast
25 minutes
3 months ago
#131 Why emotions matter for your comms and how you can tap into them
Ever nailed a comms campaign, where you know it's clear, concise and beautifully targeted, only to find it falls flat in action? The missing ingredient might be emotion. In this episode, we dive into the power of 'getting them in the feels' and why emotions are often the deciding factor in whether your audience engages, acts, or ignores your message entirely. Drawing on fascinating research, we share four practical ways to tap into emotions: making your message relatable, priming ...
Less Chatter, More Matter: The Communications Podcast
Clear strategic goals and meaningful values are essential for organisational success, but most employees can’t remember them, let alone apply them. In this episode, we explore why strategy and values often fail to stick, and then, we share six practical, research-backed tactics to embed them effectively across your organisation. You’ll learn how co-creation taps into ownership and social identity, why simplicity boosts recall, and how to break free from the broken communication cascade....
