Less Chatter, More Matter: The Communications Podcast
Mel Loy
146 episodes
1 day ago
Clear strategic goals and meaningful values are essential for organisational success, but most employees can’t remember them, let alone apply them. In this episode, we explore why strategy and values often fail to stick, and then, we share six practical, research-backed tactics to embed them effectively across your organisation. You’ll learn how co-creation taps into ownership and social identity, why simplicity boosts recall, and how to break free from the broken communication cascade....
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Clear strategic goals and meaningful values are essential for organisational success, but most employees can’t remember them, let alone apply them. In this episode, we explore why strategy and values often fail to stick, and then, we share six practical, research-backed tactics to embed them effectively across your organisation. You’ll learn how co-creation taps into ownership and social identity, why simplicity boosts recall, and how to break free from the broken communication cascade....
#142 Strategic alignment: the role of comms and the impact on leadership (ft. Zora Artis)
Less Chatter, More Matter: The Communications Podcast
38 minutes
3 weeks ago
#142 Strategic alignment: the role of comms and the impact on leadership (ft. Zora Artis)
What does it really mean to be aligned, and why is it so hard to achieve? In this episode, Zora Artis joins us to unpack the concept of alignment: what it is, what it isn’t, and why so many organisations struggle to get it right. Zora explains that alignment isn’t actually about everyone agreeing, but rather, about creating shared meaning and direction so people can move together with purpose. Yet despite leaders knowing how critical alignment is, research shows only around 14% of organ...
Less Chatter, More Matter: The Communications Podcast
Clear strategic goals and meaningful values are essential for organisational success, but most employees can’t remember them, let alone apply them. In this episode, we explore why strategy and values often fail to stick, and then, we share six practical, research-backed tactics to embed them effectively across your organisation. You’ll learn how co-creation taps into ownership and social identity, why simplicity boosts recall, and how to break free from the broken communication cascade....
