Welcome to Let’s Chat—Iterable’s weekly series on the marketing moments that matter. Today, we’re exploring FinTech—and the uniquely high bar this industry faces when it comes to customer trust.

Welcome back to Let’s Chat—Iterable’s deep dive on marketing’s biggest shifts. This week, we’re digging into consumer and lifestyle apps: from meditation to meal kits, fitness to finance, these apps are shaping daily habits—but struggling to hold attention.

This is a massive market, where downloads are plentiful but long‑term engagement is elusive. The global mobile app market is projected to reach $756 billion by 2025, with lifestyle and health apps leading the charge. Yet on average, 95% of app users churn by Day 30.

So what separates the apps we delete from the ones we use every day? It comes down to engagement. More specifically: predictive, personalized, habit-forming engagement.

Let’s break down how leading brands are solving for silent churn—and how you can too.

Welcome back to Let’s Chat—Iterable’s weekly download on marketing’s biggest shifts. This week, we’re diving into two-sided marketplaces: where buyers and sellers meet, algorithms guide discovery, and marketers work double-time to keep both sides engaged.

What Cult Brands Know That the Rest Don't

This week, we’re breaking down a topic that’s foundational but often overlooked—email deliverability. Because no matter how great your message is, it can’t drive impact if it never reaches the inbox.

This week, we’re talking Black Friday and Cyber Monday and how to break free from discount dependency during high-volume holiday moments to build real, lasting customer relationships. Let’s get into it.

Welcome back to Let’s Chat—where we unpack the marketing ideas worth stealing and the tactics worth trying. Today, we’re taking on one of marketing’s oldest habits: the trusty persona. You know the drill—“Emily, 32, Urban Millennial.” Cute bio. Stock photo. A handful of assumptions. But here’s the problem: in 2025, Emily’s already five steps ahead of you…and your static persona has no idea where she went.

Welcome back to Let’s Chat, your go-to series for what’s trending in marketing. This week, we’re diving into a seasonal moment with serious staying power: back-to-school marketing.

Marketing leaders, ops teams, and lifecycle marketers exploring how to make AI practical—choosing the right tools, structuring smarter workflows, and scaling impact without adding complexity.

Brand marketers, influencer leads, CMOs, and social strategists focused on measurable brand impact, global audience growth, and creator-led engagement. This audience is exploring how to use influencer partnerships, cultural storytelling, and strategic moments to move beyond awareness—and drive action. DO NOT call this a deep dive. It’s an episode of Iterable’s weekly series, Let’s Chat.

From Krypton to Comic-Con, this week we’re diving into what Superman—and the fandom around him—can teach us about brand storytelling, community, and experiential marketing in the age of blockbuster culture.

Welcome back to Let’s Chat, Iterable’s weekly series on what’s trending in marketing. This week, we’re taking off into the world of travel and exploring how travel brands—from airlines and hotel chains to booking platforms and tourism boards—are turning wanderlust into revenue.

Welcome back to Let’s Chat, Iterable’s weekly series for marketing moments that matter to marketers. This week, we’re heading to the Croisette to break down what went down at Cannes Lions 2025—and what it means for brand leaders everywhere.

Welcome to Let’s Chat: Summer Slumps! The first day of summer is right around the corner—on June 20th—which usually means longer days, lighter schedules, and, for many marketers, lighter engagement. But what if a seasonal slowdown isn’t a signal to do more... but to do things differently?

Let’s get into it.

Welcome to this week’s episode of Let’s Chat, where we explore the latest in marketing trends and tactics. Today, we're unpacking key insights from Iterable’s Activate Tour in London and translating them into actionable strategies for global marketers. Let’s get into it.

Welcome back to Let’s Chat, Iterable’s weekly series on what’s trending in marketing. This week, we’re stepping onto the field to talk sports—and what it takes to build a loyal fanbase today.

Welcome back to Let’s Chat — your weekly group chat for the marketing moments that matter. In this episode, we’re talking budgets: where money’s moving, what’s holding, and how teams are adapting their spend for the AI era.

Welcome to Let’s Chat! Your new favorite group chat for what has brands and marketers buzzing each week. Curated by humans and delivered by AI, we turn trend overload into real takeaways from the frontlines of modern marketing. This week, we’re breaking down the unexpected ripple effects of tariffs — from what they actually are to how they influence marketing strategies across industries. Tariffs aren’t just a supply chain issue or a headline about trade wars; they’re shaping consumer choice, compressing marketing budgets, and forcing brands to rethink the way they communicate, price, and build loyalty.

Welcome to the very first episode of Let’s Chat—your new favorite group chat for what has brands and marketers buzzing each week. Curated by humans and delivered by AI, we turn trend overload into real takeaways from the frontlines of modern marketing. This week, we’re recapping key themes from the 2025 Marketing Vanguard Summit — an exclusive Adweek event that brought together CMOs and rising marketing leaders to explore what’s shaping the future of the industry.