In this episode of the Let’s Talk Horse Business podcast, George is joined by Jemma and Rosie from Strength and Learning Through Horses, an award-winning equine therapy charity supporting young people through equine-assisted learning, education, and mental health intervention. The conversation goes beyond the therapy itself and explores the business behind the impact. Jemma and Rosie share how the organisation balances horse welfare, safeguarding, therapeutic outcomes, and sustainable growth while navigating the realities of running and scaling a charity within the equestrian industry. Drawing on real experiences from inside the organisation, this episode explores what equine-assisted therapy really looks like day to day, why horse choice and agency are central to effective outcomes, and how community, collaboration, and trust underpin long-term success. The discussion also highlights increasing demand for youth mental health support, the pressures this creates on funding and capacity, and the role that awards, partnerships, and industry recognition play in building credibility and expanding reach. This episode offers valuable insight for anyone interested in equine therapy, charity leadership, youth mental health, horse welfare, or building a sustainable, values-led equestrian business. Key Takeaways1. Equine-assisted therapy builds emotional awareness through connection, helping young people develop confidence and regulation through honest interaction with horses.2. Horse welfare is central to the organisation’s model, with choice, agency, and ethical handling prioritised in every session.3. Running a charity still requires strong systems, including safeguarding, structure, and sustainable operations.4. Rising demand for equine-assisted mental health support creates both opportunity and pressure on funding and capacity.5. Awards and partnerships increase credibility, support collaboration, and enable responsible long-term growth. Social links https://strengthandlearningthroughhorses.org https://www.instagram.com/gbetson/https://www.tiktok.com/@georgebetson Host BioGeorge Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for strategic business growth and the equine industry. Beginning his journey as a business graduate, George worked alongside his late father to run the family business, gaining first-hand insight into resilience, leadership, and what it truly takes to build and sustain a successful enterprise. Today, George combines his business expertise with his commitment to the equestrian world through education, conversation, and community building. This podcast has been brought to you by Disruptive Mediahttps://disruptivemedia.co.uk/

In this episode of the Let's Talk Horse Business podcast, George delves into the impact of negativity bias on equestrian entrepreneurs and the importance of perspective in shaping our business journeys. Drawing from personal experiences and industry insights, George emphasises the need to recognise and combat negative perceptions that can hinder progress. He introduces the GPS method—Gratitude, Perspective, and Service—as a powerful tool for overcoming challenges and fostering a supportive community. By reflecting on achievements and surrounding ourselves with the right people, George encourages listeners to focus on their growth and potential, ultimately inspiring them to take actionable steps towards success in the equestrian business world. Key Takeaways Negativity Bias Awareness: Many individuals in the equestrian industry experience a negativity bias, often influenced by the opinions of others rather than their own experiences. Recognizing this bias is crucial for personal and business growth. Importance of Gratitude: Practicing gratitude for one's achievements and progress can help counteract negative thoughts. Reflecting on how far one has come can shift perspective and foster a more positive outlook. Building a Supportive Network: Surrounding oneself with a community of like-minded individuals who are slightly ahead in their journey can provide valuable insights and encouragement. Collaboration and support within the equestrian industry can lead to greater success. GPS Method: The GPS method consists of three components: Gratitude, Perspective, and Service. This approach encourages individuals to first acknowledge their achievements, then gain a realistic perspective on their situation, and finally, to serve others, which can enhance personal fulfillment. Ignoring Others' Opinions: It's essential to focus on personal goals and aspirations rather than being swayed by the opinions of others. By concentrating on one's own path and working diligently, individuals can achieve their desired success, regardless of external perceptions. Social links https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson Host Bio George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Let's Talk Horse Business podcast, George delves into the often-overlooked emotional and personal challenges faced by equestrian business owners. Sharing his own experiences of self-doubt and questioning his purpose, George emphasises the importance of reflection and connection with others during tough times. He discusses the balance between running a business and maintaining personal fulfillment, highlighting that businesses should serve their owners rather than detract from their joy. With insights drawn from conversations with his brother and mentors, George encourages listeners to embrace moments of uncertainty and to seek clarity on their goals and identities within the equestrian industry. This candid episode offers a raw and relatable perspective on the realities of entrepreneurship. Key Takeaways Self-Reflection in Business: It's important to take time to reflect on your purpose and direction in your business. Many entrepreneurs experience moments of doubt and questioning about their identity and goals. The Role of Conversations: Engaging in conversations with trusted individuals, such as family or mentors, can provide valuable insights and help clarify thoughts and feelings about your business journey. Businesses Should Serve Us: Businesses are meant to serve their owners and not detract from their enjoyment or time. It's crucial to assess whether your business is fulfilling this purpose or if it has become a source of stress. Embracing Change: Change can be daunting, but it is often necessary for growth. Recognizing when a business venture is not aligned with your vision allows for the opportunity to pivot and explore new directions. Finding Balance: Striving for balance in life and work is essential. Understanding your end goals—financially, mentally, and personally—can help guide your business decisions and ensure they align with your overall purpose. Social Links https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson Host Bio George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, George shares a personal journal entry reflecting on his recent experiences and challenges in the equestrian business world. He discusses a bold move he made by taking on 15 stables during a critical sales period, highlighting the risks and uncertainties involved. George emphasizes the importance of having a clear vision, a supportive network, and a strategic approach to business growth. He introduces his REINS system, which consists of five key steps to help equestrian professionals build sustainable businesses. Additionally, George announces the launch of the Equestrian Business Membership, designed to provide ongoing support, resources, and community for business owners in the equestrian space. Tune in to discover how you can take the next steps in your own business journey and create meaningful change. Key Takeaways Embrace Risk for Growth: Taking calculated risks can lead to significant opportunities. The decision to take on 15 stables, despite financial uncertainty, exemplifies how stepping out of your comfort zone can yield positive results. Importance of Vision: Having a clear vision is crucial for business success. It serves as a guiding force that helps navigate challenges and motivates individuals to pursue their goals, even when the path seems daunting. Networking and Collaboration: Building connections and collaborating with others in the industry can be more beneficial than competition. Engaging with the right people can open doors and create opportunities for growth. Support Systems Matter: A strong support network, including mentors and a community, is essential for overcoming challenges and achieving business goals. This support can provide accountability and encouragement during tough times. Actionable Steps Lead to Change: Implementing structured systems and strategies, like the RAIN system, can help equestrian business owners develop clarity and direction, ultimately leading to sustainable growth and success. Join our new Platform - Use the link below! Our SKOOL Community for Equestrian Businesses - First 5 special offer! Social Links https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson Find me Facebook and LinkedIn too! About the host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Let's Talk Horse Business podcast, George concludes the five-step Reins system designed to help equestrian entrepreneurs build and scale their businesses effectively. Focusing on the final step, "Scale," George emphasizes the importance of creating a sustainable business model that allows for increased revenue and impact without sacrificing quality or personal well-being. He discusses practical strategies for scaling, including systematizing processes, identifying bottlenecks, and delegating tasks. George also highlights the benefits of scaling, such as improved work-life balance, enhanced brand reputation, and the potential for future growth and legacy. Listeners are encouraged to embrace the scaling process as a means to achieve greater freedom and success in their equestrian ventures. Key Takeaways Understanding Scaling: Scaling a business involves creating systems and processes that allow for growth without increasing stress or sacrificing quality. It’s about serving more clients and generating more income while maintaining a healthy work-life balance. Identifying Bottlenecks: Recognizing what limits your business growth is crucial. This could be personal limitations, facility constraints, or inefficient processes. Addressing these bottlenecks can help streamline operations and enhance productivity. Delegation and Outsourcing: Effective scaling often requires delegating tasks to others, whether through hiring staff or outsourcing specific functions. This allows business owners to focus on higher-level strategic activities rather than getting bogged down in day-to-day operations. Creating Repeatable Systems: To scale successfully, businesses need clear, repeatable systems and processes. Documenting procedures and training staff ensures that quality and standards are maintained, even as the business grows. Financial Planning for Growth: Scaling typically requires upfront investment, whether in systems, staff, or marketing. Developing a realistic financial plan with measurable goals is essential to ensure sustainable growth and avoid becoming overwhelmed. Social Links https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson https://fonture.co.uk/ Host Bio George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Let's Talk Horse Business podcast, George delves into the crucial fourth component of the REINS formula: Nurturing. He emphasises the importance of building strong relationships with clients, highlighting how effective nurturing can lead to short-term wins and long-term sustainability for a business. George discusses various strategies for nurturing, such as personal check-ins, expressing appreciation, and creating a sense of community among clients. He also outlines the benefits of nurturing, including repeat business, word-of-mouth marketing, and increased client lifetime value. By focusing on nurturing, equestrian businesses can foster loyalty and trust, ultimately leading to a thriving and resilient enterprise. Join George as he shares actionable insights to help you nurture your clients and grow your business effectively. Key Takeaways Importance of Nurturing: Nurturing is a crucial yet often overlooked aspect of business that helps build long-term relationships with clients, leading to repeat business, referrals, and a sustainable income. Building Strong Relationships: Actively and consistently engaging with clients, such as through check-ins and personalized communication, fosters strong relationships that encourage loyalty and repeat business. Cost-Effectiveness of Retention: Retaining existing clients is significantly cheaper and more effective than constantly acquiring new ones. A single nurtured client can lead to multiple referrals, enhancing overall business growth. Creating a Community: By nurturing clients, businesses can build a strong community that not only supports each other but also enhances the overall client experience, leading to increased satisfaction and loyalty. Personalization and Value: Personalizing services and showing appreciation through gestures like thank-you messages or client-only events can significantly enhance the client experience, making them feel valued and more likely to return. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode, George interviews Julie, a seasoned expert in business, leadership, and money mindset. Julie shares her journey from being a management accountant to a leadership consultant and property investor, emphasising the importance of understanding money and its impact on personal and professional life. The conversation delves into the concept of "lifestyle versus empire," highlighting the significance of creating a balanced life that aligns with individual values. Julie introduces listeners to her free questionnaire on wealth and balance, encouraging self-assessment in areas of money, relationships, and health. The episode also explores the connection between energy and leadership through Julie's experiences with horses, illustrating how our mindset influences our interactions and outcomes. As they discuss money mindset, Julie provides practical advice on assessing financial habits, valuing money, and the importance of setting clear goals to achieve financial freedom. This episode is a must-listen for anyone looking to enhance their understanding of money and create a fulfilling life. KEY TAKEAWAYS Understanding Money Mindset: Everyone has a money mindset shaped by their upbringing and experiences. This mindset influences beliefs about money, self-worth, and financial decisions, which can either empower or limit one's financial success. Lifestyle vs. Empire: Choosing a lifestyle business allows for personal freedom and flexibility, focusing on doing what one loves rather than building a large empire with numerous employees. This choice emphasizes quality of life over sheer business scale. Assessing Life Balance: It's crucial to regularly evaluate the balance between money, relationships, and health. Tools like the free questionnaire from Wealth Beyond Money can help individuals identify areas needing attention and improvement. Value of Money: Recognizing the importance of valuing money is essential for financial growth. If money is not prioritized in one's values, it can lead to poor financial decisions and a lack of long-term security. Actionable Steps for Change: To improve financial situations, individuals should analyze their spending habits, assess their business expenditures, and consider ways to add value rather than compete on price. Creating a financial buffer, such as saving six months of operating costs, can provide the freedom to make necessary changes without immediate financial pressure. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson Assess Your Balance TODAY https://juliehogbin.com/wealth-beyond-money/  Julie's Website https://juliehogbin.com   About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise. Over the years, George has launched and managed multiple ventures, gaining deep insights into business strategy, scaling operations, and achieving sustainable growth. Mentored by industry experts, he’s developed a well-rounded approach to entrepreneurship that he now shares with others. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Let's Talk Horse Business Podcast, George delves into the third step of his five-step REIGNS system: Innovation. He emphasizes the importance of standing out in a crowded equestrian market by adapting services and enhancing client experiences. George discusses practical ways to innovate, such as streamlining booking processes, creating digital welcome packs, and offering workshops or clinics. He highlights the benefits of innovation, including increased client retention, additional revenue streams, and improved brand distinction. The episode encourages listeners to audit their current offerings, gather client feedback, and implement thoughtful changes that align with their business goals. Tune in to discover how to elevate your equestrian business and stay ahead in an evolving industry. KEY TAKEAWAYS Innovation as a Differentiator: Innovation is crucial for standing out in a crowded market. It's not about flashy tools but about adapting services and improving client experiences to meet their needs before they even realize it. Client Retention and Satisfaction: By innovating and adding value to services, businesses can significantly increase client retention and satisfaction. This involves creating a better experience for clients, which in turn enhances their perception of the business. Utilizing Technology: Embracing digital tools and AI can streamline operations, save time, and improve efficiency. This includes automating booking systems, creating digital welcome packs, and using AI for marketing and client communication. Feedback and Adaptation: Regularly seeking feedback from clients through surveys or casual conversations is essential for understanding their needs and identifying areas for improvement. This feedback loop can guide innovation efforts. Small Steps Lead to Big Changes: Businesses don't need to overhaul everything at once. Starting with small, thoughtful changes can lead to significant improvements in service offerings and overall business performance. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this episode of the Let's Talk Horse Business podcast, George delves into the second step of the REINS system: Engage. He emphasises the importance of attracting the right clients and aligning your business identity with your messaging and offers. George discusses how engaging with ideal clients can reduce stress, improve communication, and create a more enjoyable business environment. He provides actionable steps for defining your ideal client avatar, clarifying your messaging, upgrading your brand presence, and designing service packages that resonate with your target audience. By focusing on these elements, listeners can transform their businesses from chaotic to organised, ultimately leading to greater satisfaction and success in the equestrian industry. KEY TAKEAWAYS Define Your Ideal Client Avatar: Understanding who your ideal clients are is crucial. This involves identifying their interests, attitudes, and expectations regarding horse care and services, which will help you attract the right clientele. Clarity in Messaging: Your marketing message should clearly communicate what you offer and what you don’t. This clarity will help repel the wrong clients and attract those who align with your values and services. Upgrade Your Brand Presence: Your business is a brand, and how you present it matters. This includes everything from the cleanliness of your facilities to the tone of your communication. A strong brand presence can attract higher-value clients. Create Clear Packages: Clearly define what each service package includes. Avoid vague descriptions and ensure that potential clients understand the value of what you offer compared to competitors. Take Action Now: Don’t procrastinate on making changes to your business. Small steps, like updating your social media bios or service descriptions, can lead to significant improvements in client engagement and overall business satisfaction. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

George dives into the challenges faced by livery yard and equestrian business owners, particularly the struggle to charge appropriately for their services. Drawing from his own experiences in building a successful horse transport business, George introduces the REINS system—a five-step formula designed to help equestrian entrepreneurs transform their passion into a profitable venture without succumbing to burnout. The episode focuses on the first step, "Reframe," emphasizing the importance of shifting one's mindset from viewing their work as a hobby to recognizing it as a valuable business. George provides practical insights, including conducting a SWOT analysis, setting SMART goals, and redefining one's business identity, all aimed at empowering listeners to take control of their businesses and achieve the financial freedom they desire. Tune in for an insightful discussion that encourages equestrian professionals to embrace their worth and build a sustainable future. KEY TAKEAWAYS Reframe Your Mindset: Shift your perspective from viewing yourself as "just a horse lover" to recognizing that you run a valuable business that provides expert care and services. This mindset change is crucial for attracting the right clients and setting appropriate prices. Conduct a SWOT Analysis: Identify your strengths, weaknesses, opportunities, and threats. Understanding these elements will help you build a clearer picture of your business and guide your decision-making. Set SMART Goals: Establish Specific, Measurable, Achievable, Relevant, and Time-bound goals. This structured approach will help you track your progress and ensure that your objectives are realistic and attainable. Know Your Clients: Define your ideal client avatar and focus on attracting clients who value your services. This will help you build a loyal customer base and eliminate those who drain your energy and resources. Take Action Now: Don’t wait for the perfect moment to implement changes in your business. Start today by analyzing your current situation, setting goals, and reframing your mindset to create a more sustainable and profitable equestrian business. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/

In this inspiring episode of the Let's Talk Horse Business podcast, George interviews Danielle Curzon, a remarkable para rider who has overcome significant health challenges to return to the equestrian world. Danielle shares her journey from a successful childhood in horse showing to a diverse career in security and martial arts, before facing health issues that led to a stroke and chronic conditions. Despite these obstacles, she found solace and purpose in horses, particularly through her partnership with her stallion, Pleasureland AM, and her mare, Dizzy Rascal. Danielle discusses her experiences with Virtus Sports, the international governing body for intellectually impaired athletes, and her aspirations to compete at the World Championships. She emphasizes the importance of support systems, natural health solutions, and the therapeutic benefits of horses for mental health, offering valuable insights for anyone facing challenges in their own lives. KEY TAKEAWAYS Resilience Through Adversity: The journey highlights the importance of resilience, showcasing how challenges such as health issues and career changes can lead to new opportunities and personal growth. Support Systems Matter: A strong support network, including sponsors, trainers, and family, plays a crucial role in overcoming obstacles and achieving goals in the equestrian world. Mental Health Awareness: The discussion emphasizes the significance of mental health, particularly in the equestrian community, and the therapeutic benefits that horses can provide for individuals facing mental health challenges. Natural Healing Approaches: There is a focus on exploring natural pathways for health and wellness, including the use of alternative therapies and nutrition, which can be beneficial for both riders and their horses. Pursuing Passion and Purpose: The narrative encourages individuals to follow their passions, adapt to changes, and seek fulfillment in their pursuits, whether in equestrian sports or other areas of life. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.   This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/  

George interviews Rebecca Page, a freelance dressage rider with a compelling journey from eventing to para dressage. Rebecca shares her experiences in the equestrian industry, including the challenges of maintaining a sustainable business while navigating the complexities of horse welfare and competition. She discusses her personal struggles with injuries, the importance of loyal owners, and the financial realities of running a horse business. The conversation also touches on the need for better public education about equestrian practices and the importance of unity within the equestrian community. As Rebecca looks to the future, she expresses her desire to continue progressing in her dressage career, aiming for international competitions and further development of her horses. KEY TAKEAWAYS Transition from Eventing to Para Dressage: After a serious injury that resulted in shattered ankles, the individual transitioned from eventing to para dressage, focusing on competing and training horses in a new discipline. Challenges of the Equestrian Industry: The equestrian business is fraught with financial instability due to factors like unpredictable horse behavior, injuries, and the high costs associated with horse care and competition, making it difficult to maintain a steady income. Support System: A strong support system, including loyal owners and family, is crucial for success in the equestrian world. The individual emphasized the importance of having supportive owners who are invested in the journey rather than just results. Welfare and Public Perception: There is a growing concern about how the equestrian community is perceived by the public, particularly regarding horse welfare. The need for better education and communication about the realities of horse care and competition is highlighted. Future Goals: The individual aims to continue progressing in their equestrian career, with aspirations to compete at higher levels in para dressage, including potential participation in international competitions, while also managing the challenges of running a freelance business. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

George sits with Katy Holder-Vale as they dive into the intricacies of the horse breeding industry, drawing on Katy's extensive 40-year experience. They discuss her journey from starting at Wychham House Stud to leading the Hanoverian Society in England. The conversation touches on the challenges of breeding, the importance of adapting to market demands, and the evolving landscape of horse welfare. Katie emphasizes the significance of networking, the role of apprenticeships, and the need for responsible horse ownership. They also explore the impact of social media on public perception and the necessity of showcasing the positive aspects of horse care and training. With insights into practical breeding practices and the emotional connections between horses and humans, this episode offers valuable advice for newcomers to the industry. KEY TAKEAWAYS Adaptability in Business: The horse breeding and training industry requires flexibility to respond to market demands. Adjusting between breeding and offering livery services based on market conditions is crucial for sustainability. Networking and Community Engagement: Building connections within the local equestrian community through involvement in clubs, shows, and committees can lead to business opportunities and support. Importance of Welfare and Best Practices: The industry is increasingly focused on horse welfare, with initiatives aimed at promoting best breeding practices. Understanding the science behind these practices can enhance the care and training of horses. Utilizing Technology and Social Media: Leveraging social media effectively can help promote the positive aspects of horse care and training, countering negative perceptions and showcasing the good work being done in the industry. Commitment to Education and Training: Continuous learning and adapting training methods based on the horse's behavior and mental state are essential. Empathy and understanding the individual needs of each horse can lead to better training outcomes and stronger horse-human relationships. Socials https://www.instagram.com/gbetson/ https://www.tiktok.com/@hustle_with_george About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George dives into the three biggest mistakes equestrian businesses commonly make and offers practical advice on how to avoid them. He emphasises the importance of developing a solid pricing strategy, highlighting the need to understand competitors and differentiate offerings to ensure profitability. George also critiques the over-reliance on word-of-mouth marketing, urging listeners to embrace digital platforms and social media to expand their reach. Finally, he addresses the critical issue of valuing time and preventing burnout, encouraging business owners to consider building a supportive team as they scale. Tune in for valuable insights that can help equestrian entrepreneurs thrive in a rapidly changing industry. KEY TAKEAWAYS Poor Pricing Strategies: Many equestrian businesses fail to establish effective pricing strategies before launching. It's crucial to research competitors and understand market dynamics to set appropriate prices that reflect the value of the services offered. Overreliance on Word of Mouth: While word of mouth can be beneficial, it should not be the sole marketing strategy. Embracing digital marketing, social media, and online platforms can significantly enhance visibility and attract new clients. Valuing Time and Avoiding Burnout: Business owners often undervalue their time, leading to burnout. It's essential to price services adequately to reflect the true value of time spent and to consider building a team to share the workload. Adopting Digital Solutions: The equestrian industry is lagging in adopting digital tools and platforms. Utilizing online booking systems and social media can streamline operations and improve customer engagement. Mindset Shift: Business owners need to reframe their mindset from working for others to working for themselves. Recognizing the importance of their time and contributions is vital for long-term success and fulfillment in their business endeavors. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

George provides an exciting update on Fonture Transport, their horse transport business. As they approach the end of the first quarter, the host shares plans for expansion, including a new hire and transport site in Lincolnshire and the addition of a new lorry to their fleet in Newmarket. Emphasizing the importance of setting a clear vision and smart goals, the host encourages listeners to reflect on their own business aspirations as they move into the second quarter. With a focus on actionable steps and sustainable growth, this episode aims to inspire equestrian entrepreneurs to define their goals and take meaningful strides towards achieving them. KEY TAKEAWAYS Expansion of Business: Fonture Transport is expanding its operations by opening a new hire and transport site in Lincolnshire and acquiring a new lorry to support the existing fleet in Newmarket. Importance of Vision and Goals: Setting a clear vision and smart goals is crucial for business growth. Specific, measurable, achievable, realistic, and time-bound (SMART) goals help in maintaining focus and direction. Challenges in the Equestrian Business: Running a livery or equestrian business can be challenging, and many operators get caught up in day-to-day tasks, losing sight of long-term goals and strategies. Market Awareness: Understanding the market and breeding the right type of horses is essential for business success, as some horses sell more easily and at better prices than others. Encouragement for Others: There is an open invitation for listeners to reach out for support or guidance in their own business endeavors, emphasizing a community approach to growth and success in the equestrian industry. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

George Betson dives into the recent proposal by the Dutch House of Representatives to ban certain training aids in the equestrian world, sparked by the Party for Animals. While acknowledging the importance of animal welfare, George argues that banning tools like spurs and whips may not address the root of the problem, which lies in the misuse of these implements by individuals rather than the tools themselves. He emphasizes the need for accountability among equestrians and advocates for education to help the public understand the responsible use of training aids. The episode calls for a collective effort within the equestrian community to prioritize animal welfare and foster a better understanding of their practices, urging listeners to engage in the conversation and take action before external forces dictate the future of the sport. KEY TAKEAWAYS Proposal to Ban Training Aids: The Dutch House of Representatives has accepted a proposal to ban certain training aids in equestrian sports, including spurs and specific whips, raising concerns about the implications for animal welfare and training practices. Accountability in Equestrian Practices: The discussion emphasizes that the issue lies not with the training aids themselves but with the individuals using them. Proper education and accountability among equestrians are crucial to ensure the welfare of the animals. Potential Consequences of Banning Implements: Banning training aids may not solve the problem of animal cruelty; instead, it could push harmful practices underground, making it harder to address the real issues in the equestrian community. Importance of Education and Awareness: There is a need for equestrians to educate the public about the responsible use of training aids and the role they play in the welfare and training of horses, fostering a better understanding of the equestrian world. Call to Action for Equestrians: Equestrians are urged to prioritize the welfare of horses, act responsibly, and work together to create a positive image of the sport, ensuring that they are seen as advocates for animal welfare rather than contributors to cruelty. Relevant Resources https://www.horseandhound.co.uk/news/dutch-ban-bits-spurs-training-aids-884886  Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George sits down with Evie, the founder of Empower Change UK, who is on a mission to address body image issues and eating disorders within the equestrian industry. They discuss the significant impact of social media on young adults and the importance of fostering open conversations about these stigmatized topics. Evie shares her personal journey, from her struggles with body image during her time at equine college to her efforts in creating a supportive community through Empower Change. The episode also explores the role of role models in shaping perceptions of body image, the implications of the 20% weight rule in equestrian sports, and the need for balanced approaches to health and wellness. Tune in for an inspiring conversation about resilience, advocacy, and the importance of mental health in the equestrian world. KEY TAKEAWAYS Empower Change UK: This organization aims to raise awareness about eating disorders and body image issues within the equine industry, providing a platform for open discussions and support for young adults. Impact of Social Media: Social media can significantly influence body image perceptions, leading to anxiety around food and unhealthy comparisons. It's important to curate social media feeds to include positive and supportive content. Role of Education: Educational institutions play a crucial role in addressing body image issues. Implementing supportive measures, such as private weighing systems for students, can help reduce anxiety and stigma around weight. Balanced Approach to Health: Emphasizing strength and overall health rather than focusing solely on weight is essential. A balanced diet and mental well-being are critical for both physical performance and emotional health. Seeking Help: Individuals struggling with eating disorders should seek support from trusted peers, therapists, or organizations like BEAT Eating Disorders UK. Finding a safe community and professional help can be vital in the recovery process. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of Let's Talk Horse Business, host George sits down with professional dressage rider and horse sales expert Kirsten Maine. Kirsten shares her journey from a young equestrian to an international dressage competitor and successful business owner. She provides insight into the dressage industry, discusses her unique approach to horse sales and training, and sheds light on the challenges and rewards of managing a horse business. A significant focus of the conversation revolves around the realities of running a livery, how to structure it for sustainability, and why traditional livery models often struggle financially. Whether you’re an aspiring dressage rider, a horse owner, or someone interested in equestrian business strategies, this episode offers invaluable knowledge and practical advice. Topics Discussed: Kirsten’s background: Her early start in dressage and transition to a professional career. Running a successful horse sales and training operation. The structure of Kirsten’s business: separating livery, training, and sales. The financial and logistical challenges of running a livery yard. How Kirsten collaborates with her livery manager, Joe, to create a sustainable system. Differences in livery costs based on location and facilities. Managing livery clients' expectations and maintaining profitability. The state of the UK dressage industry and differences between the UK and European markets Advice for young riders and those looking to enter the industry. Key Quotes: “Every horse is for sale, no matter whether I like to keep them or not. At the end of the day, money is money and a horse is a horse.” “Don't try and please everybody. It doesn't work. You can put yourself out there and try and make everybody happy, but you'll only end up causing yourself loads of misery.” “People have to be realistic about what things cost. The price of bedding, feed, and hay keeps going up, and we have to charge accordingly.” “Running a livery alone isn’t profitable. That’s why I separate it from my sales and training business to ensure everything remains financially viable.” “You need to set boundaries in your livery business—don’t let clients dictate prices based on what the yard down the road is charging. Know your worth.” “Reputation is everything in this industry. It can be built over years but ruined in an instant.” Socials https://www.instagram.com/gbetson/ https://www.tiktok.com/@hustle_with_george About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of the Let's Talk Horse Business podcast, George has a small conversation with Evie, the founder of Empower Change UK, they delve into the critical issues surrounding body image and disordered eating within the equestrian community. Evie shares her journey since their initial meeting at the London International event, highlighting her passion for helping young adults navigate the challenges posed by social media and societal expectations. The conversation explores the growth of Empower Change, including strategies for building a sustainable business model to reach more individuals in need of support. Listeners will gain insights into Evie's experiences with pitching for funding, engaging with universities, and the importance of sharing her story to resonate with others. This episode is a powerful reminder of the impact of community and the steps necessary to foster positive change in the equine industry. KEY TAKEAWAYS Empower Change's Mission: Empower Change UK focuses on addressing body image issues and disordered eating within the equine industry, aiming to support young adults in universities and colleges. Growth Strategy: The importance of viewing Empower Change as a business rather than just an emotional movement was emphasized. This perspective helps in creating a sustainable model that can cover operational costs and expand outreach. Social Media Engagement: Building a strong presence on social media platforms like Instagram is crucial for reaching a wider audience. Engaging with the community and utilizing effective strategies, such as targeted hashtags, can enhance visibility. Funding Opportunities: Participation in competitions like the Think Big Pitch at the university provides opportunities for funding and mentorship, which can help in developing the organization further. Confidence Building: Taking steps to share personal stories and experiences, such as pitching at events and engaging with audiences, is essential for building confidence and connecting with others who may benefit from the initiative. Socials https://www.instagram.com/empowerchangeuk?igsh=Y2NyNWthNTVibjl6   https://www.instagram.com/gbetson/ https://www.facebook.com/share/g/18fJqHs5Se/?mibextid=wwXIfr - Join the Community www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.

In this episode of Let's Talk Horse Business, we sit down with Emily, an international dressage rider who has transitioned from riding ponies to training her own horses at a competitive level. Emily shares her journey in the equestrian world, discussing her experiences with various riding disciplines, her passion for teaching, and the challenges of running a horse business. She offers valuable insights into managing a busy schedule, the importance of organization, and the significance of adapting training methods to suit individual horses. Emily also emphasizes the need for transparency in the equestrian industry and the benefits of utilizing social media for business growth. Tune in to hear her inspiring story and practical tips for aspiring riders and equestrian entrepreneurs alike. KEY TAKEAWAYS Transitioning to Business: The journey from being a rider to running a business can stem from unexpected circumstances, such as injury. Starting small, like teaching on the side, can help build confidence and clientele before fully committing to a business. Utilizing Social Media: Facebook is highlighted as a valuable tool for attracting clients, especially through local groups and recommendations. Engaging with the community online can lead to increased visibility and opportunities for clinics and lessons. Client Management: It's important to be selective with clients. Keeping clients who are consistently reliable and respectful of your time can lead to a more sustainable and enjoyable teaching experience. Emphasizing Equine Welfare: A focus on modern equine welfare practices, supported by scientific evidence, is essential. Understanding the balance between traditional methods and contemporary research can enhance horse management and training. Mindset and Resilience: Building confidence in teaching and riding comes with experience. Embracing challenges, learning from them, and maintaining a positive mindset are crucial for growth in both riding and business. Socials https://www.instagram.com/gbetson/ www.tiktok.com/@georgebetson About the Host George Betson is a seasoned business entrepreneur with over a decade of experience, driven by a passion for both strategic business growth and the equine world. Starting his journey as a business graduate, George worked alongside his late father to run the family business, learning firsthand the value of hard work, resilience, and the essentials of building a successful enterprise.