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Let's Talk Social
Rich Haik
45 episodes
7 months ago
You were told to "get a website" and "be on social media"—but what if the way you invested is what's holding you back? In this episode of Let’s Talk Social, Rich Haik pulls back the curtain on how businesses mess up their digital presence and what it’s really costing them. We dig into why your website isn’t just an online brochure—it’s a 24/7 sales engine, a lead magnet, and a recruiter for top talent. Rich breaks down how most business owners treat social media like an afterthought, and why ...
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You were told to "get a website" and "be on social media"—but what if the way you invested is what's holding you back? In this episode of Let’s Talk Social, Rich Haik pulls back the curtain on how businesses mess up their digital presence and what it’s really costing them. We dig into why your website isn’t just an online brochure—it’s a 24/7 sales engine, a lead magnet, and a recruiter for top talent. Rich breaks down how most business owners treat social media like an afterthought, and why ...
Show more...
Marketing
Business
Episodes (20/45)
Let's Talk Social
How You MESSED UP - Investing in Websites and Social Media
You were told to "get a website" and "be on social media"—but what if the way you invested is what's holding you back? In this episode of Let’s Talk Social, Rich Haik pulls back the curtain on how businesses mess up their digital presence and what it’s really costing them. We dig into why your website isn’t just an online brochure—it’s a 24/7 sales engine, a lead magnet, and a recruiter for top talent. Rich breaks down how most business owners treat social media like an afterthought, and why ...
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7 months ago
31 minutes

Let's Talk Social
How 2025 AI Content is Destroying Your Website's Rank
AI was supposed to be your content superpower—but what if it's quietly destroying your rankings instead? In this episode of Let’s Talk Social, Rich Haik exposes the hidden downside of AI-generated content and why your blog posts, despite being faster and more frequent, might be tanking your site’s SEO. We dive into how 2025’s wave of AI tools—though powerful—often produce regurgitated, low-value content that Google’s smarter-than-ever algorithms are beginning to de-prioritize. From rising bo...
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7 months ago
7 minutes

Let's Talk Social
AI Image Generation - The Good, The Bad, The Ugly
One million users in one hour. That’s how fast the new AI image generation tool inside ChatGPT took off—and it’s a sign that the visual content game is changing fast. In this episode of Let’s Talk Social, Rich Haik dives deep into the rise of generative AI and how it’s reshaping digital marketing, brand visuals, and content creation as we know it. We break down the good (speed, scale, storytelling), the bad (ethics, copyright gray areas, creative saturation), and the ugly (AI bias, mediocre ...
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7 months ago
11 minutes

Let's Talk Social
Influencer Marketing Gone Wrong: What Brands Need to Know
S5E9: The Dark Side of Influencing We all love a good influencer success story—but what happens when the spotlight reveals something darker? In this eye-opening episode of Let’s Talk Social, Rich Haik pulls back the curtain on the not-so-glamorous side of influencer culture. From fake followers and bot engagement to deceptive sponsorships and full-blown scams, we’re exposing the shady tactics that are costing brands big and misleading audiences everywhere. Whether you’re a business owner divi...
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7 months ago
11 minutes

Let's Talk Social
Cancel Culture vs. Your Brand: How to Stay Protected on Social Media
In today’s hyper-connected world, one bad post or brand misstep can spiral into a full-blown PR crisis. In this episode of Let’s Talk Social, Rich Haik dives into the world of cancel culture and what it really means for brands, business owners, and marketers trying to protect their reputation online. From real-world examples like Honey’s affiliate link scandal and Balenciaga’s controversial campaigns to small-town business backlash, Rich explores how cancel culture operates—and more important...
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8 months ago
11 minutes

Let's Talk Social
Google Ads vs. Social Media Ads: Which One Works Best for Your Business? 🤔
Welcome back to Let's Talk Social! In this episode, we’re breaking down one of the biggest digital marketing debates: Google Ads vs. Social Media Ads. Which one gives you the best return on investment, and more importantly, which one is the right choice for your business? What you’ll learn in this episode: How Google Ads target users with high intentWhy social media ads are great for brand awareness and engagementThe pros and cons of each platformThe power of combining both for maximum result...
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8 months ago
9 minutes

Let's Talk Social
Is Bluesky the Next Big Thing or Just Another Social Media Experiment?
Is Bluesky the Next Big Thing or Just Another Social Media Experiment? In this episode of Let’s Talk Social, we’re diving into Bluesky, the decentralized social media platform backed by Twitter’s co-founder Jack Dorsey. Is it just a Twitter clone, or could it be a game-changer for businesses in 2025? 🤔 We break it all down: 🔹 What is Bluesky? (Hint: It’s not just another social network.) 🔹 How businesses can use it to build authentic, algorithm-free communities 🔹 Key features like cus...
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8 months ago
7 minutes

Let's Talk Social
Is the Internet Real Anymore? Exploring Dead Internet Theory
Is the internet still the chaotic, human-powered space we remember, or has it been quietly taken over by AI, bots, and scripted interactions? In this episode of Let’s Talk Social, we dive into the Dead Internet Theory—the idea that much of today’s online content isn’t created by real people, but by artificial intelligence and algorithms shaping our digital experiences. We explore the rise of bots, the decline of organic communities, and what this could mean for the future of social media. Is ...
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8 months ago
14 minutes

Let's Talk Social
Forget the Millions. The Best Engagement Happens with 10k-100k Followers. 🎙️
Micro-influencers aren’t just sticking around—they’re thriving. With higher engagement rates, more trust, and better ROI, they’re proving to be the secret weapon for brands in 2025. But what makes them so effective? And how can businesses leverage them the right way? In this episode, we break down: ✅ Why micro-influencers outperform big-name influencers ✅ How they fit into the algorithm (and why it loves them) ✅ The right way to partner with them for real results Whether you're a brand lookin...
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9 months ago
11 minutes

Let's Talk Social
Marketing in the AI Era: Smarter Tracking, Better Results 👌
In this episode of Let's Talk Social, we dive into how AI is changing conversion tracking in a world without third-party cookies. Learn how predictive analytics, digital fingerprinting, and AI-driven attribution impact ad performance—plus the challenges, ethical concerns, and best practices to maximize your ROI. 🔗 Listen now to stay ahead in digital marketing! Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagra...
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10 months ago
13 minutes

Let's Talk Social
🎙️ The DEATH of Organic Social Engagement? 🌐
In this episode of Let's Talk Social, we’re diving into the hot topic of organic social media reach. Is it really dead—or just evolving? 🤔 From algorithm updates to ad-heavy feeds, we explore why organic engagement has declined, how social platforms have shifted from their original purpose, and most importantly, how YOU can adapt to thrive in this new digital landscape. Tune in for actionable tips, strategic insights, and a candid look at the future of social media. 💡 🎧 Listen now to discover...
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10 months ago
12 minutes

Let's Talk Social
TikTok BANNED in 2025? Here's the Deets
TikTok’s fate in the U.S. hangs in the balance as a 2025 ban looms. Dive into the data privacy drama, national security debates, and the ripple effects on creators, marketers, and users. Could this be the end of TikTok—or just the beginning of a new social media era? Tune in to Let's Talk Social for the breakdown you need. Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/ For marketing, web ...
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10 months ago
13 minutes

Let's Talk Social
Engage and Convert: Insights into Social Media Advertising - S4 E9
In this episode of Let's Talk Social, host Rich Haik provides an in-depth overview of social media marketing. He discusses the importance of understanding the marketing funnel and the five key steps to successfully engage with customers. Rich delves into both organic and paid social media strategies, emphasizing the need for a cohesive and balanced approach. He also addresses the question of budgeting for social media spending, offering insights for determining an appropriate investment. Whet...
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1 year ago
22 minutes

Let's Talk Social
TikTok Mastery: Creating and Capitalizing on Viral Videos
S4E8 - From Zero to TikTok Hero: Secrets of Viral Video Success If you like going viral on TikTok, this video is going to talk about ways that we can spot trends, ultimately create a viral video, and then the steps after the fact to capitalize on it for our business and marketing goals. Welcome to season four, episode eight of Let's Talk Social. I'm your host, Rich, and I'm going to be taking you through all three topics today. Support the show Make sure to check out more episodes at www....
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2 years ago
16 minutes

Let's Talk Social
Social Media Simplified: Strategic Posting for Busy Marketers
Welcome to Let's Talk Social! On this week's episode and host Rich Haik dives into the secrets behind MAXIMIZING your engagement and reach on social media. We'll cover valuable insights on how to maximize reach and engagement for your social media pages, tailored to different follower size ranges. The episode features a breakdown of four essential content types: static solo images, carousel posts, reels, and stories. Each content type plays a unique role in your social media strategy, from en...
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2 years ago
13 minutes

Let's Talk Social
Navigating the Newsfeed: A Dive into Edge Rank Mechanics
In this eye-opening episode of "Let's Talk Social," host Rich Haik goes beyond the surface to demystify Meta's mysterious algorithm that has long puzzled business owners and content marketers alike. Ever wondered how and why certain posts show up on your Facebook feed while others don't? Well, the answer lies in Meta's EdgeRank algorithm, which uses three crucial factors to score and decide the delivery of posts to users. Rich dives deep into this all-important algorithm, offering an unpreced...
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2 years ago
19 minutes

Let's Talk Social
From Awareness to Advocacy: Social Media's Power - Lets Talk Social S4E5
Welcome back to Let's Talk Social Season 4, Episode 3. In this installment we delve deep into the transformative power of social media marketing in guiding and enhancing the customer journey. Join us as we walk through the ins and outs of utilizing social media channels to create powerful, engaging customer journeys that evolve, foster brand loyalty, and enhance customer engagement. Whether you're a social media newbie or a seasoned pro, this episode is jam-packed with insights, strategies, a...
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2 years ago
17 minutes

Let's Talk Social
Website Optimization for Beginners: Ultimate Guide to Site Improvement
Support the show Make sure to check out more episodes at www.ltspod.com/ Find Let's Talk Social on Instagram here www.instagram.com/letstalksocialpod/ For marketing, web design, branding and much more, check out our agency over at www. alphasocial.media/ Find Rich on Instagram here www.instagram.com/rah.creative/ Thanks for listening!
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2 years ago
21 minutes

Let's Talk Social
TikTok FINED $13.8M, New Instagram Features and More News for April 2023
In this jam-packed episode of Let's Talk Social, we'll delve into the recent £12.7m fine imposed on TikTok by the UK watchdog for misusing children's data, and how it impacts the future of the platform. We'll also explore Facebook's addition of a 'broadcast' channel chat option for Groups, giving admins a powerful tool for group communication. As the world keeps turning, Australia has banned TikTok on government devices, raising concerns about data privacy and national security. On the other ...
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2 years ago
11 minutes

Let's Talk Social
6 Ways to Have BETTER POSTS on Social Media
Welcome to this episode where you'll have the opportunity to learn six effective strategies for enhancing your social media posts. Our host, Rich, will be your guide as he delves into various topics that cover a wide range of techniques, from simple to complex. By listening to this episode, you'll discover valuable insights on when to post on social media and how to make your videos go viral. In today's digital age, social media has become an integral part of our daily lives, and the quality ...
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2 years ago
21 minutes

Let's Talk Social
You were told to "get a website" and "be on social media"—but what if the way you invested is what's holding you back? In this episode of Let’s Talk Social, Rich Haik pulls back the curtain on how businesses mess up their digital presence and what it’s really costing them. We dig into why your website isn’t just an online brochure—it’s a 24/7 sales engine, a lead magnet, and a recruiter for top talent. Rich breaks down how most business owners treat social media like an afterthought, and why ...