When is the right time to start your company? In this second episode of Building MarsBased, we answer a listener’s question that every aspiring founder wrestles with: Should I launch while keeping my day job, or go all in? We unpack the real factors behind that decision: macro timing, industry waves, personal runway, team alignment, and share how we made the call that led to MarsBased. You’ll hear why the 2012–2014 window mattered in Spain’s post-crisis context, what the “mobile app boom” t...
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When is the right time to start your company? In this second episode of Building MarsBased, we answer a listener’s question that every aspiring founder wrestles with: Should I launch while keeping my day job, or go all in? We unpack the real factors behind that decision: macro timing, industry waves, personal runway, team alignment, and share how we made the call that led to MarsBased. You’ll hear why the 2012–2014 window mattered in Spain’s post-crisis context, what the “mobile app boom” t...
The CEO who made herself “irrelevant” (and scaled to millions ARR) / Laura Urquizu
Life on Mars - A podcast from MarsBased
1 hour 6 minutes
2 months ago
The CEO who made herself “irrelevant” (and scaled to millions ARR) / Laura Urquizu
What does it really take to scale a SaaS from a tiny Barcelona startup to a global leader protecting brands like major clubs and top electronics companies? In this candid conversation, Laura Urquizu (CEO, Red Points) shares hard-won lessons on going from SMB to enterprise, hiring fast in NYC (and fixing the fallout), balancing long-term strategy with short-term execution, and why the best CEOs become “irrelevant” day-to-day as teams outperform. We dive into go-to-market, NRR as the north sta...
Life on Mars - A podcast from MarsBased
When is the right time to start your company? In this second episode of Building MarsBased, we answer a listener’s question that every aspiring founder wrestles with: Should I launch while keeping my day job, or go all in? We unpack the real factors behind that decision: macro timing, industry waves, personal runway, team alignment, and share how we made the call that led to MarsBased. You’ll hear why the 2012–2014 window mattered in Spain’s post-crisis context, what the “mobile app boom” t...
