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Life on Mars - A podcast from MarsBased
MarsBased
104 episodes
6 days ago
When is the right time to start your company? In this second episode of Building MarsBased, we answer a listener’s question that every aspiring founder wrestles with: Should I launch while keeping my day job, or go all in? We unpack the real factors behind that decision: macro timing, industry waves, personal runway, team alignment, and share how we made the call that led to MarsBased. You’ll hear why the 2012–2014 window mattered in Spain’s post-crisis context, what the “mobile app boom” t...
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Technology
Business,
Management,
Entrepreneurship
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When is the right time to start your company? In this second episode of Building MarsBased, we answer a listener’s question that every aspiring founder wrestles with: Should I launch while keeping my day job, or go all in? We unpack the real factors behind that decision: macro timing, industry waves, personal runway, team alignment, and share how we made the call that led to MarsBased. You’ll hear why the 2012–2014 window mattered in Spain’s post-crisis context, what the “mobile app boom” t...
Show more...
Technology
Business,
Management,
Entrepreneurship
Episodes (20/104)
Life on Mars - A podcast from MarsBased
When is the right time to start your company? Building MarsBased #2
When is the right time to start your company? In this second episode of Building MarsBased, we answer a listener’s question that every aspiring founder wrestles with: Should I launch while keeping my day job, or go all in? We unpack the real factors behind that decision: macro timing, industry waves, personal runway, team alignment, and share how we made the call that led to MarsBased. You’ll hear why the 2012–2014 window mattered in Spain’s post-crisis context, what the “mobile app boom” t...
Show more...
6 days ago
33 minutes

Life on Mars - A podcast from MarsBased
How to come up with your first business idea: Building MarsBased
Starting a business begins with one powerful idea, but how do you come up with your first one? In this episode of Building MarsBased, we share the real story behind our company’s early days and how a simple concept evolved into a long-lasting, profitable business. You’ll learn how to identify opportunities, validate ideas, and turn side projects into sustainable ventures, all based on real-world experience from a fully bootstrapped tech company. If you’re an aspiring entrepreneur, freelance...
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4 weeks ago
25 minutes

Life on Mars - A podcast from MarsBased
We finally bring an expert on company culture / Aaron Schmookler
What really makes company culture crack as you scale from 10 to 30+ people? In this candid conversation, Aaron Schmookler (co-founder of The Yes Works) sits down with Àlex Rodríguez Bacardit (CEO, MarsBased) to unpack the patterns they have seen across startups and mid-size teams, remote and on-site. We dive into: preventing culture erosion during hypergrowth, why manager span of control matters, how to sell services without hard selling, practical leadership habits (Be Obvious), and the rea...
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1 month ago
57 minutes

Life on Mars - A podcast from MarsBased
New series: How to build an agency | Life on Mars
We’re launching a new Life on Mars series: How to Build an Agency, a practical, transparent guide for freelancers, micro-agencies, and growing studios. We’ll cover everything from picking a name and services, getting your first client, contracts and NDAs, and building a portfolio, to harder topics like crisis management, pricing, hiring and firing, founder dynamics, and keeping long-tenured teams motivated. Episodes will mix solo deep dives, voices from the MarsBased team, expert guests, and ...
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1 month ago
8 minutes

Life on Mars - A podcast from MarsBased
The CEO who made herself “irrelevant” (and scaled to millions ARR) / Laura Urquizu
What does it really take to scale a SaaS from a tiny Barcelona startup to a global leader protecting brands like major clubs and top electronics companies? In this candid conversation, Laura Urquizu (CEO, Red Points) shares hard-won lessons on going from SMB to enterprise, hiring fast in NYC (and fixing the fallout), balancing long-term strategy with short-term execution, and why the best CEOs become “irrelevant” day-to-day as teams outperform. We dive into go-to-market, NRR as the north sta...
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2 months ago
1 hour 6 minutes

Life on Mars - A podcast from MarsBased
Halfway through 2025: How MarsBased is evolving, growing, and staying true to its values
In this new episode of Life on Mars, we take you behind the scenes at MarsBased to share how the first half of 2025 has unfolded for us as a team and company. This year has marked the beginning of a new chapter, one shaped by growth, clarity, and transformation. We’ve strengthened our pipeline, expanded the team, and taken meaningful steps toward building a more mature and intentional company culture. But more importantly, we’re doing it all while staying true to our values of transparency, ...
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4 months ago
34 minutes

Life on Mars - A podcast from MarsBased
10 years without shortcuts or investors: the MarsBased keynote reveal
After 10 years building MarsBased as a fully remote, bootstrapped, and values-driven tech company, we’re finally sharing the full story. This keynote, recorded for our 10th anniversary, is a reflection on everything we've learned about building sustainable software, nurturing company culture, and growing a business without external investors, shortcuts or growth hacks. We talk about how we made remote work function from day one, why we chose to bootstrap instead of seeking venture capital, a...
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4 months ago
53 minutes

Life on Mars - A podcast from MarsBased
When does company culture break? with Greg Scown (TextExpander)
What happens when your company outgrows the culture that once defined it? In this episode of the MarsBased Podcast, Àlex Rodríguez Bacardit sits down with Greg from TextExpander to discuss how growing to 30+ employees forced them to revisit their values, communication style, and internal training. Greg explains how to recognize the right moment to redefine your company culture and why they decided to introduce internal training programs to support that shift. He shares how seemingly simple t...
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5 months ago
54 minutes

Life on Mars - A podcast from MarsBased
Top 10 podcast moments that shocked, cracked us up, or both!
10 moments. 10 guests. Total unpredictability on Life on Mars. This isn’t your average “best of” episode. it’s a chaotic, hilarious, insightful rollercoaster through the most unforgettable english-language moments from life on mars, the startup podcast by MarsBased. 🔥 from death metal growls to burning down offices (literally), surprise cofounders, and existential founder questions... this episode has it all. if you’re into tech, startups, or just love a good story, hit play. Support th...
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5 months ago
49 minutes

Life on Mars - A podcast from MarsBased
Beyond the AI demo: Turning prototypes into real businesses
Turn your AI demo into a real business. In this episode of Life on Mars, real founders share their experiences, strategies, lessons, and mistakes behind building scalable AI startups and growing products beyond the demo phase. Join Àlex Rodríguez Bacardit (CEO of MarsBased) as he sits down with Ricardo Ghekiere (Founder of BetterPic) and Tanya Van Gastel (from Multiverse AI) to discuss the hard truths about scaling AI products, how to build a sustainable business, and what it takes to move f...
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6 months ago
1 hour 2 minutes

Life on Mars - A podcast from MarsBased
Road to CTO #1: From economist to coder: why Charles Chase never went back to corporate
In this episode of Road to CTO, we sit down with Charles Chase, a serial entrepreneur and investor, who shares his journey from aspiring accountant to building multiple successful companies, including Velocify. Charles reveals how a pivotal moment in the late 90s sparked his passion for programming, leading him to abandon his original career path and dive into tech. Despite mastering coding, Charles chose not to follow the traditional route into CTO roles. Instead, he embraced operational lea...
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6 months ago
1 hour 8 minutes

Life on Mars - A podcast from MarsBased
Prompt engineering vs. Spaghetti prompting
Are your ChatGPT prompts messy and inconsistent? You might be falling into the trap of spaghetti prompting, random, unstructured inputs that lead to weak responses. In this episode, we break down the difference between spaghetti prompting and prompt engineering, showing you how to structure prompts for accurate, consistent, and high-quality results. What you'll learn: How to give clear context and set specific goals Why defining output format matters The power of real examples Iterating yo...
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7 months ago
18 minutes

Life on Mars - A podcast from MarsBased
Quantum computing: The future is closer than you think - Corporate Innovation Summit
Quantum computing is no longer just a futuristic concept, it’s quickly becoming a practical reality. In this must-watch panel discussion, three quantum pioneers dive deep into the real progress being made and what’s coming in the next few years. From breakthroughs in drug discovery to tackling cybersecurity challenges, quantum's first impacts will be felt in unexpected ways. Get ready for an eye-opening conversation that cuts through the hype and gives you the insights you need to prepare for...
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7 months ago
37 minutes

Life on Mars - A podcast from MarsBased
Corporate Innovation Summit: How AI is moving from obedience to autonomy
What happens when AI stops just following commands and starts making decisions on its own? At the Corporate Innovation Summit, industry leaders dive into the world of agentic AI—intelligent systems capable of autonomous action. This first panel explores: 🔹 NVIDIA’s journey from gaming to AI dominance and how it became an infrastructure powerhouse. 🔹 AI in law firms—from transforming due diligence to redefining client interactions. 🔹 Finance’s approach to AI, balancing accessibility an...
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7 months ago
41 minutes

Life on Mars - A podcast from MarsBased
How punk rock influences Simone van Neerven's innovation strategy on reBel.la
In this exciting episode of Life on Mars, Alex have a great conversation with Simone van Neerven, founder of reBel.la, to explore how challenging the status quo can drive creativity and change. With a career that began at KLM and evolved into building her own brand, Simone shares her personal journey—from corporate life to embracing her rebellious spirit—and how it’s helped her break barriers and inspire others. Through honest stories and sharp insights, Simone highlights the powerful role re...
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8 months ago
58 minutes

Life on Mars - A podcast from MarsBased
The Future of Agency Work: Navigating AI and Growth Strategies with Szymon Boniecki
Are you ready to explore the dynamics of running a successful consultancy in today’s fast-evolving tech landscape? Join us as we sit down with Szymon Boniecki, co-founder of Monterail, a pioneering Ruby on Rails agency. In this engaging episode, we dive into Monterail's remarkable journey over the past 14 years, sharing lessons on growth, the impact of artificial intelligence (AI), and the delicate balance between client expectations and service quality. The conversation highlights the...
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8 months ago
44 minutes

Life on Mars - A podcast from MarsBased
Is M&A activity REALLY on the rise this year? with Clemens Rossberg
Welcome to another captivating episode of the Life on Mars podcast by MarsBased! 🎙️ In this electrifying discussion, we dive headfirst into the dynamic world of mergers and acquisitions (M&A) with our brilliant guest, Clemens Rossberg. 🌟 Interviewed by our very own Alex Rodriguez Bacardit, this episode is a must-listen! Tune in to discover: 📌The latest trends shaking up the M&A market in 2025 📌Key factors driving the recent surge in M&A deals 📌Expert insights on whether this gro...
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9 months ago
57 minutes

Life on Mars - A podcast from MarsBased
087 - Our 2024 in review + forecast for 2025
What if economic downturns could be a springboard for growth instead of a setback? Join Àlex, the CEO and founder of MarsBased, as he shares the inside scoop on how his company not only weathered the technological market storm of 2024 but emerged stronger. Learn from their journey through industry challenges, management demands, and the strategic pivots that led to exciting collaborations and a revenue milestone of 2.5 million euros, all while remaining bootstrapped and expanding the team. D...
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10 months ago
47 minutes

Life on Mars - A podcast from MarsBased
086 - Open source, open heart: Ghost’s John O’Nolan secret (spicy) sauce
Join Àlex Rodríguez Bacardit (CEO @ MarsBased) and John O’Nolan, founder of Ghost, as they delve into the world of independent, values-driven tech businesses. They discuss Ghost’s foundational structure, the role of transparency and bootstrapping in shaping the company, and how these principles impact product development and user loyalty. The conversation also touches on the challenges of competing with heavily funded competitors, the nuances of running a foundation, and the future of newslet...
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11 months ago
53 minutes

Life on Mars - A podcast from MarsBased
085 - Beyond TextExpander: Greg Scown’s journey after stepping down as co-founder
Greg Scown, co-founder of TextExpander, shares an inspiring journey through the partial sale of his company to Summit Partners and the path that led him there. Discover how casual coffee chats carried invaluable advice, such as re-registering as a Delaware C corporation, which significantly boosted the company's valuation. Greg discusses the pivotal role of an enthusiastic fan at Summit Partners, which propelled TextExpander into the spotlight and paved the way for successful negotiations. As...
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1 year ago
53 minutes

Life on Mars - A podcast from MarsBased
When is the right time to start your company? In this second episode of Building MarsBased, we answer a listener’s question that every aspiring founder wrestles with: Should I launch while keeping my day job, or go all in? We unpack the real factors behind that decision: macro timing, industry waves, personal runway, team alignment, and share how we made the call that led to MarsBased. You’ll hear why the 2012–2014 window mattered in Spain’s post-crisis context, what the “mobile app boom” t...