Welcome to Limitless, the podcast series that asks the questions which matter to Africa.
Are tech start-ups the answer to Africa's unemployment problem? Can we stop fake news from spreading on the continent? How do we raise a generation of football stars?
These are just some of the topics we’ll be tackling.
And we’re not looking for simple answers. Just as Africa’s potential is limitless, so are the possible solutions to any challenges the continent faces.
During each podcast episode, we’ll be asking three very different subject experts to give their take on each question. This will come as no surprise but they don’t always agree.
Made possible with a grant from the U.S. Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to Limitless, the podcast series that asks the questions which matter to Africa.
Are tech start-ups the answer to Africa's unemployment problem? Can we stop fake news from spreading on the continent? How do we raise a generation of football stars?
These are just some of the topics we’ll be tackling.
And we’re not looking for simple answers. Just as Africa’s potential is limitless, so are the possible solutions to any challenges the continent faces.
During each podcast episode, we’ll be asking three very different subject experts to give their take on each question. This will come as no surprise but they don’t always agree.
Made possible with a grant from the U.S. Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"We haven't provided the market with a clear proposition from a confidence standpoint."
Welcome to our extended episode with Hugo Obi - the founder of Maliyo Games. It's a gaming studio based in Lagos, Nigeria. They design, develop, and distribute games to mobile audiences on the continent. And in 2024, they partnered with the US company Disney to launch a mobile game. Nigeria has the largest gaming population on the continent. That's around 46 million people. So, as the founder of one of the leading studios in Nigeria, what Hugo says matters.
🌟 IN THIS EPISODE:
1:00 About Maliyo Games
3:46 Working with Disney
6:45 Surprising findings in the gaming research
8:29 How to increase monetization
12:24 The value chain
16:53 How Nigeria can catch up with South Africa
19:32 Studio maturity
20:16 The confidence gap
21:33 What Africa can offer America
💬 QUOTES TO REMEMBER:
"Just because they don't monetize as well as North Americans, doesn't mean that Africans don't deserve to play."
"We haven't provided the market with a clear proposition from a confidence standpoint."
"There's also that opportunity for taking the local content to a global market."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Why young Africans could be the champions in e-sports https://trueafrica.co/article/podcast/why-young-africans-could-be-the-champions-in-e-sports/
"We don't have huge numbers, but we have huge profits" - interview with Cameroon's leading game developer https://trueafrica.co/article/podcast/olivier-madiba-video-gaming-africa/
Peruse Maliyo Games' Africa Games Report https://africagamesreport.com/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about gaming in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"Gaming saved my life."
In this episode of Limitless Africa, Claude Grunitzky and Dimpho Lekgeu explore the rise of African e-sports with two of Kenya’s most compelling voices. Brian Diang’a, known as Brian The Beast, one of East Africa’s first professional e-sports athletes, and Shirley Adema, also known as Dark Willow, a competitive Dota player and co-founder of Tunza E-sports. Through their stories, this episode unpacks how gaming is becoming both a career and a lifeline. From escaping violence in Kibra to creating safe spaces for young women in gaming, the episode uncovers an unexpected source of talent, innovation, and youth empowerment.
Plus: The pitfalls of being a woman in gaming
🌟 IN THIS EPISODE:
1:21 Why are e-sports gamers athletes?
3:51 How gaming saves lives?
6:51 How American athletes inspire others
9:01 From virtual to IRL skills
12:08 Girls in gaming
💬 QUOTES TO REMEMBER:
"Everything I do in gaming is inspired by the U.S."
"I want to leave a legacy."
"When you're a lady, there are more opportunities"
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Can Africa and America win the AI race? https://trueafrica.co/article/podcast/why-america-is-africas-best-partner-in-the-ai-race/
How Africa is transforming video gaming https://trueafrica.co/article/podcast/how-is-africa-transforming-the-future-of-video-gaming/
“We don’t have huge numbers, but we have huge profits” https://trueafrica.co/article/podcast/olivier-madiba-video-gaming-africa/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about pop culture in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
Welcome to our extended episode with G. N. L. Zamba, a Ugandan hip-hop artist who lives between Kampala and Los Angeles. He's the founder and CEO of the independent hip-hop record label Baboon Forest Entertainment. He's been credited with popularizing Lungaflow - a blend of Afrobeats and Luganda, the most widely spoken of Uganda's 40 languages. In this extended episode, he talks to Claude about why American rappers like Nas are such an inspiration.
🌟 IN THIS EPISODE:
3:47 How rapping in Luganda kickstarted it all
8:07 The musical wildebeests of Uganda
9:40 Coming to America
13:00 Nas the legend
20:53 Making money
29:11 Advice for entrepreneurs
💬 QUOTES TO REMEMBER:
"If alignment is a thing, this must be it."
"Africa is entering a creative renaissance"
"Your ancestors have been waiting for someone with your strength to carry their name"
"I would compare it to a wildebeest migration."
"Sometimes to build Africa, you have to leave Africa."
" My career was run like it was a business from the very beginning."
"The Africans and the Americans have a chance right now"
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
“It’s all unseen and unknown as to how big this is” – Inside the business of podcasting https://trueafrica.co/article/podcast/its-all-unseen-and-unknown-as-to-how-big-this-is-molly-jensen-ceo-of-africas-largest-podcasting-platform/
How to make money from your creativity https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about hip hop in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"I would compare it to a wildebeest migration"
Hip-hop is one of America’s most influential cultural exports. But what happens when African artists reclaim it through language, ancestry and community? In this episode of Limitless Africa, host Claude Grunitzky speaks with GNL Zamba, a Ugandan hip-hop artist, filmmaker and creative entrepreneur, about how African languages, independent systems and family-led business models are reshaping global hip hop. Zamba reflects on why switching to Luganda transformed his career, how Africa’s young population represents untapped creative power, and why financial success without community impact is incomplete. He also shares insights on avoiding exploitative industry contracts and building sustainable creative infrastructure between Africa and America.
Plus: What the Beyonce family unit get so right
🌟 IN THIS EPISODE:
3:43 The yardstick to success
5:17 Choosing Luganda over English
6:54 Bobi Wine and the music scene in Uganda
8:40 The importance of family in hip hop
13:55 Who won the beef
💬 QUOTES TO REMEMBER:
"I chose Luganda because it is my ancestors' language."
"Hip-Hop is going to change the world."
"Once minds like ours connect, it's limitless."
"Africa is going through a creative renaissance."
"The Africans and the Americans have a chance right now to either catch up with the world or even overtake the world with the collaborations they can form."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
The producer bringing African stories to the small screen https://trueafrica.co/article/podcast/we-need-that-visionary-brave-first-money-in/
The Hollywood moguls investing in African wrestling https://trueafrica.co/article/podcast/how-hollywood-moguls-are-investing-in-african-wrestling/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about pop culture in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"Why do we all dream of going to America today? Because we've seen movies our entire life portraying America as the but as the best place in the world. We want to go to Beverly Hills. But we need to create these same stories for ourselves."
Déborah Mutund is a rising star in Francophone TV and the host of the reality TV show called Who Wants to Marry My Son? She talks to Claude Grunitzky about reality TV in Africa, why it’s key to soft power, and what’s holding us back from telling more of our own amazing, compelling, and inspiring stories.
Plus: Why you can't get too steamy on African TV.
🌟 IN THIS EPISODE:
2:18 From PR to presenting
4:59 Who wants to marry my son?
9:40 Producing content costs money
13:49 Idolizing America
18:28 Self love, the American way
22:23 Advice for the next Oprah
26:47 The importance of self belief
💬 QUOTES TO REMEMBER:
"People are having their faces exposed and seen by the world. and they need to be able to protect themselves and live off that."
"I love the dynamism that countries such as Benin and Ghana have. Cote d'Ivoire is also on the same pathway. We no longer dream of going to New York."
"Hollywood is powerful because people are consuming Hollywood products."
"People want to see themselves on television. They want to see people that look like themselves."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
What happens when the Real Housewives come to Africa? https://trueafrica.co/article/podcast/what-happens-when-the-real-housewives-come-to-africa/
Why Hollywood moguls are investing in African wrestling https://trueafrica.co/article/podcast/how-hollywood-moguls-are-investing-in-african-wrestling/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about pop culture in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
"Women like this really do exist."
The Real Housewives reality TV franchise has become one of America's biggest cultural exports. But what happens when this franchise lands in Africa?
In this episode of Limitless Africa, hosts Claude Grunitzky and Dimpho Lekgeu speak with Portia Hlubi, producer of The Real Housewives of Johannesburg, Durban, Cape Town and Lagos, and Eugene Mbugua, executive producer of The Real Housewives of Nairobi. Together, they unpack how the franchise’s glamor and drama are being reimagined by African producers. From casting and cultural nuance to conflict style and aesthetics, this episode explores the behind-the-scenes decisions that make the show work across African cities.
Plus: The difference between the Real Housewives in Joburg and Lagos.
🌟 IN THIS EPISODE:
1:21 The Instagram skit that started it all
2:41 The universal appeal of reality TV
3:34 Adapting the format
4:42 The Real Housewives bible
5:11 From Joburg to Nairobi
7:48 Different rules for glamour
8:25 Drama
10:46 Audience expectations
12:55 Stories that travel
💬 QUOTES TO REMEMBER:
"It does a number on your own psychology."
"As people, we all have universal problems. We're all looking for love."
"It's a whole college education on its own on how to make good television."
"Nigerian ladies argue or conflict very differently."
" There was one crazy scene where a cast member brought a life size casket to a lunch."
"The ladies in Nigeria are quite superstars in that they don't really like being told what to do."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
The producer bringing African stories to the small screen https://trueafrica.co/article/podcast/we-need-that-visionary-brave-first-money-in/
The Hollywood moguls investing in African wrestling https://trueafrica.co/article/podcast/how-hollywood-moguls-are-investing-in-african-wrestling/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about pop culture in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"There's more change that can be made, more impact, more positive impact in people's lives through this kind of work, and plenty of money to be made."
On this episode of Limitless Africa, we speak to Luni Libes, CEO and founder of agriculture investment company Africa Eats. As of December 2024, Africa Eats was listed on the Mauritius Stock exchange. Luni Libes is an intrepid investor and the real deal: the 23 active companies in the Africa Eats portfolio had a combined revenue of $44 million dollars last year - up from only one million when he started investing. Luni has surprising thoughts on what investment model works best for Africa - no VC funds for him.
Plus: Why trade barriers on the continent could offer opportunity for growth.
🌟 IN THIS EPISODE:
2:53 Building the largest agro vet supply company in Malawi
3:50 Building the biggest sausage supplier in Rwanda
5:09 From tens of thousands of dollars to a million in six years
9:10 The reality of farming in Africa
11:39 Banks don't lend
12:46 From software to farming
15:19 The problem with VC
19:53 How investors cash out
23:10 Risk in Africa
27:06 Berkshire Hathaway VS Africa Eats
30:49 How trade barriers help
💬 QUOTES TO REMEMBER:
"We're beating the S&P 500 and we're doing it with chickens and potatoes"
"It doesn't have any competition because those borders are there."
"There's no charity work here."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
"Resilience is very African" - The entrepreneur moving 20,000 trucks across Africa https://trueafrica.co/article/podcast/resilience-is-very-african-the-entrepreneur-moving-20000-trucks-across-africa/
How I made it: the entrepreneur bringing refrigeration to Africa https://trueafrica.co/article/podcast/how-i-made-it-the-entrepreneur-bringing-refrigeration-to-africa/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about entrepreneurship in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Hosted on Acast. See acast.com/privacy for more information.
"The VC model is just fundamentally the wrong fit for Africa."
In this episode of Limitless Africa, Claude Grunitzky and Dimpho Lekgeu speak with American investor Luni Libes, founder of Africa Eats and Fledge, and Tanzanian entrepreneur Haika Mtei, CEO of Golden Pot. Together, they explore how long-term thinking, patient capital, and culturally adapted funding models are reshaping business across the continent.
Plus: How one woman is building the go-to cereal brand in Tanzania
🌟 IN THIS EPISODE:
00:42 Why don't African start-ups exit?
3:13 Why Warren Buffet could hold the answer
4:52 The cereal brand that holds the answer
6:16 The value of travelling to the U.S.
10:24 Small cheques not big ones
12:24 Investors need to get brave
💬 QUOTES TO REMEMBER:
"The VC model is just fundamentally the wrong fit for Africa. You have to do something different."
"Harder than getting to Harvard."
"Far fewer failures in Africa than in the States"
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Does foreign aid fuel corruption, dependence, weak governance? Interview with investor Maya Horgan Famodu https://trueafrica.co/article/podcast/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about entrepreneurship in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
We thought we'd give you a taster of what's still to come.
We're still talking to the best and brightest Africans and finding out the surprising ways they're working with American business, tech and creative talent to be the best they can be.
Because Africa is the future. And Americans - and Africans - know that.
So tune in for the rest of Limitless Africa, Season 3.
Hosted on Acast. See acast.com/privacy for more information.
"We're only now coming around to fully cracking what it takes to reach the African consumer."
Jean-Claude Homawoo is the CEO of logistics firm Lori Systems. Founded in 2017, the company has now managed over 20,000 trucks across 12 African countries, moving goods worth more than $10 billion. Jean-Claude is an entrepreneur finding solutions to really practical problems: transport across Africa and across national borders... And that means potholes, border police, and variable road networks.
Plus: Why 'Buy Now Pay Later' is key to success in Africa
🌟 IN THIS EPISODE:
2:51 How to transport $10 billion-worth of goods across Africa
7:17 From Harvard back to Africa
11:35 What Lori's done so far
13:45 American money
14:46 Eight and a half years without profit
19:01 The number one problem for founders
23:51 Financing your customer
27:06 Why resilience matters
29:17 Why Africa should prize diversity
💬 QUOTES TO REMEMBER:
"We're only now coming around to fully cracking what it takes to reach the African consumer."
"Resilience... It is something that is truly pretty quintessentially American. And it is also very African."
"If you come to the continent, and you speak to a dozen founders, I suspect that 10 of them will tell you that one of the biggest challenges they face is financing working capital."
"Keeping the lights on as a CEO is your number one job, period"
"What built Silicon Valley was diversity. It was diversity of thinking."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How to stop food waste in Africa https://trueafrica.co/article/podcast/how-i-made-it-the-entrepreneur-bringing-refrigeration-to-africa/
Adam Grant on the skills needed for African entrepreneurs to succeed https://trueafrica.co/article/podcast/adam-grant-how-to-rethink-africas-hidden-potential/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about entrepreneurship in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"Every Clark Kent can become Superman"
Owusu Akoto is the Ghanaian entrepreneur tackling one of Africa’s most overlooked problems: cold chain logistics. In this episode of Limitless Africa, host Claude Grunitzky speak with Owusu about how his company, Freezelink, is solving food and medicine waste by building Africa’s temperature-controlled transport and storage network from the ground up. Owusu shares what African entrepreneurs need to succeed and why Africa’s uncultivated land may be its most powerful untapped asset. He also breaks down the mindset shift needed to embrace failure, build legacy, and scale solutions across the continent. Whether you're interested in agribusiness, logistics, entrepreneurship or building the future of food in Africa, this episode offers grounded insights from the frontlines.
Plus: Why failure can be the best teacher.
🌟 IN THIS EPISODE:
1:40 The problems of mango farmers
3:26 The story of farmer Eric
6:19 The two things needed for success
9:12 The American mindset
11:59 The importance of the African mindset
💬 QUOTES TO REMEMBER:
"Every Clark Kent can become Superman"
"America is the biggest advert in history for how success compounds."
"Africa contains the most amount of uncultivated arable land in the world."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
Has foreign aid fuelled corruption, dependence, weak governance? Interview with investor Maya Horgan Famodu https://trueafrica.co/article/podcast/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about entrepreneurship in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The NBA's on the continent. NFL was just here in Cairo, and you also have Formula One thinking about coming."
Ibrahim Sagna is a Senegalese businessman and chairman of Silverbacks Holdings, the Mauritius-based private investments firm. It focuses on start-ups in tech, sports entertainment and the creative economy. These include businesses we featured on Limitless Africa, businesses like the FinTech payment system Flutterwave and the online marketplace ANKA. Silverbacks has also invested in the African Warriors Fighting Championship, a martial arts entertainment brand.
Plus: How Ibrahim secured the Hollywood film producer Sandy Kleiman as an AWFC investor and advisor. Kleiman has worked with the Oscar-winning Martin Scorsese and Leonardo DiCaprio. It’s a perfect example of how Africans and Americans can work together for shared prosperity.
🌟 IN THIS EPISODE:
2:36 Why African wrestling is the next big thing
4:20 Why Dambe is popular in Brazil
6:09 The size of the African sports market
8:40 The UFC trouble with Africa
12:30 The African companies serving other continents
15:19 Getting Hollywood producers on board
19:29 The one principle guiding Ibrahim's career
27:06 What Rwanda and Singapore have in common
29:47 What people get wrong about Africa
💬 QUOTES TO REMEMBER:
"When quality manifests itself, capital follows."
"Capital is very very selfish: it just looks at quality and sustainability."
"No continent that is perfect. Continents make themselves look perfect."
"If you look at the data, even the last 50 years, the most profitable companies in Africa are all exporters."
"You have this continent that tends to be presented as a dark continent that's just doubling at all metrics."
"We've always contributed, but it just was never recognized."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Why Hollywood moguls are investing in African wrestling https://trueafrica.co/article/podcast/how-hollywood-moguls-are-investing-in-african-wrestling/
How Africa is basketball’s next big business move https://trueafrica.co/article/podcast/why-nba-africa-means-business/
Michael Finley - "If the infrastructure for basketball was anywhere near what it's like in America, Africans would dominate the NBA." https://trueafrica.co/article/podcast/if-the-infrastructure-for-basketball-was-anywhere-near-what-its-like-in-america-africans-would-dominate-the-nba/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about sports and money in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"I take your Hulk Hogan and I raise you Coronavirus, one of our best fighters"
Imagine a combat sport so ancient its moves were once used in spear and shield warfare. Now imagine it on a global stage. In this episode of Limitless Africa, we interview Maxwell Kalu, founder of African Warriors Fighting Championship. He’s on a mission to build Africa’s UFC, taking Nigeria’s traditional Dambe boxing from dusty marketplaces to packed stadiums and global broadcasts. Discover why fighters like “Coronavirus” are becoming local legends, how American investors from Hollywood are backing African combat sports, and why Maxwell believes Africa’s cultural power is its greatest strength.
Plus:
🌟 IN THIS EPISODE:
1:28 What is dambe?
5:08 Dambe fans around the world
6:05 The origins of Coronavirus
9:14 Getting funding from the US
12:42 Why African culture is so popular
💬 QUOTES TO REMEMBER:
"So he took the name Coronavirus because he came to prominence during COVID. And the fans nicknamed him that because his style was deadly."
"We featured the first ever international white Dambe fighter, a guy called Luke Leyland, brought him all the way over from sunny Liverpool and he competed in front of 10,000 people in Katsina, Northern Nigeria."
"We have an outsized level of cultural power."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Building a basketball industry in Africa https://trueafrica.co/article/podcast/why-nba-africa-means-business/
How Africans can build their own NBA with the man leading it in Kenya https://trueafrica.co/article/podcast/if-the-infrastructure-for-basketball-was-anywhere-near-what-its-like-in-america-africans-would-dominate-the-nba/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about sport in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"How do we continue to grow the pie for us and for everybody?"
Chris Maurice runs Yellow Card, Africa's most funded cryptocurrency exchange. It operates in 20 African countries, working with approximately 30,000 businesses. This year alone, they've traded more than $3 billion dollars worth of crypto so far. He goes into what it takes to build a successful business in Africa and why there's no substitute for being on the ground.
Plus: Chris's classified sections for Nigerian men.
🌟 IN THIS EPISODE:
2:25 An unusual start in the industry
4:33 DMs full of Nigerian men
6:51 Defining crypto
12:18 Bigger than Nigeria
14:54 419 fraud
20:43 The need for Stablecoin
26:00 Avoiding fraud
34:42 Advice for American entrepreneurs
💬 QUOTES TO REMEMBER:
"Nigerians are the most convincing people on the face of this planet."
"What blockchain technology unlocks for the world is the ability to settle transactions with 100% confidence without a third party intermediary."
"We wanted to make sure that this technology is available to anybody that needs it, no matter where they are, no matter, you know, what country they were born in, what currency they were born into."
"I think that sometimes people over-index for innovation."
"You just need to understand the local context and be able to apply that in a smart way to business models that work."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
How crypto bypasses extortionate bank transfer fees https://trueafrica.co/article/podcast/how-crypto-is-making-sending-money-cheaper-in-africa/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about fin-tech in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"I just became obsessed with this problem"
Africa is rewriting the rules of global finance, not with aid, but with code. In this episode of Limitless Africa, we unpack how crypto is changing the way millions move money across borders. From Ghana to Nigeria, people are turning to Bitcoin and stablecoins to bypass high fees, long delays, and complex banking systems. Claude Grunitzky is joined by three voices at the heart of this shift: Chris Maurice, the co-founder of Yellow Card, a crypto exchange operating in over 20 African countries; Peter Peregbakumo, a Nigerian entrepreneur who relies on peer-to-peer platforms to run his business and support his family; and Frank Eleanya, a tech journalist tracking the rise of digital currencies at TechCabal.
Plus: How to stay safe using crypto.
🌟 IN THIS EPISODE:
1:06 From Alabama to Africa
1:55 The difficulties of transferring money
6:30 Why blockchain matters
8:29 Using crypto IRL
9:38 The growth of crypto on the continent
💬 QUOTES TO REMEMBER:
"Crypto is booming across Africa."
"Nigerians are the most convincing people on the face of this planet."
"What blockchain technology unlocks for the world is the ability to settle transactions with 100% confidence without a third party intermediary."
"Because of the anonymity of the cryptocurrency market, it tends to attract people of shady characters."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Adam Grant's tips for African entrepreneurs https://trueafrica.co/article/podcast/adam-grant-how-to-rethink-africas-hidden-potential/
“Foreign aid has fuelled corruption, dependence, weak governance” - we speak to Maya Horgan Famodu https://trueafrica.co/article/podcast/foreign-aid-has-fuelled-corruption-dependence-weak-governance/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about fintech in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The financial impact of African creativity is not just realized on the continent, but it's also felt in the diaspora."
Molly Jensen is the CEO of Afripods, a Kenya-based podcasting platform that focuses on the African market and has more than 3,000 podcasts on its platform. She's the expert on podcasting in Africa. She tells us why media is key to the continent's development.
Plus: Molly's favourite African true crime podcasts
🌟 IN THIS EPISODE:
1:46 All about Afripods
2:55 Challenges of podcasting across the continent
5:38 Podcasts VS radio
7:54 Switch to video
9:52 True crime favourites
14:04 Most popular genres by country
16:46 From NYC to Accra and Nairobi
19:51 East African tech scene
25:59 Don't forget the diaspora
💬 QUOTES TO REMEMBER:
"Curated, intentional audio content that people choose to listen to and develop a relationship with the host has really exponentially kind of exploded over the last couple of years."
"It's all unseen and unknown as to how big this is. But what it seems like is that it's going to be massive."
"The financial impact of what's being created in Africa should also be realized on the continent and not just in the diaspora."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How to make money from your creativity in Africa https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about media in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The beauty of podcasting in Africa is that it has enabled people to take ownership of narratives."
From Lagos to Los Angeles, creators are building ecosystems and stories that reflect a fuller picture of Africa, one rooted in culture, innovation, and optimism. Podcasts aren’t just changing how we listen, they’re changing how we see Africa. In this episode of Limitless Africa, Claude Grunitzky and Dimpho Lekgeu explore how podcasters across the continent are taking control of the narrative, amplifying underrepresented voices, and collaborating with global platforms to shape the future of audio media. Guests include Rutendo Nyamuda, founder of The Podcast Sessions, and Terser Adamu of the Unlocking Africa podcast, alongside insights from Justin Norman of The Flip. Together, they show how collaboration between African talent and American platforms like Spotify and Apple is turning podcasting into a tool for shared prosperity.
Plus: The best podcasts in Africa at the moment
🌟 IN THIS EPISODE:
3:44 Media as a colonial legacy
6:02 The typical way African stories are told
7:42 How media affects business in Africa
8:23 What Africans can learn from the US ecosystem of podcasting
11:29 The latest generation fighting Westernization
12:50 Best African podcasts - do you agree?
💬 QUOTES TO REMEMBER:
"I don't really want to tell African stories. I want to tell stories about Africa"
"Although they are modernizing, they're not Westernizing."
"What I do think that the US has done really well, is created the ecosystem of podcasting."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Listen to Unlocking Africa with Terser Adamu https://unlockingafricapodcast.buzzsprout.com/
Listen to The Flip with Justin Norman https://theflip.africa/
Make sure your creativity pays https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about media in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The researchers in Africa constantly think of low power AI. They're becoming the world's experts in how to build AI models that are tiny."
From Benin City to Silicon Valley, Alexander Tsado is designing your future. He’s known as an AI architect. He’s worked for the world’s biggest tech companies. He’s advised governments. And now he’s going to tell us how Africa can power ahead in the AI race.
Plus: How you can root AI in ubuntu
🌟 IN THIS EPISODE:
1:47 How the history of Benin City inspires the next technologists
2:57 Why Nvidia went from gaming to processing chips
5:15 From Benin City to New York City
8:41 Why Africa interested Nvidia
10:32 What's missing in Africa when it comes to AI
14:19 Why the common man on the street should care about AI
16:48 How Africa supplies the raw materials for AI
19:17 How the spirit of ubuntu could develop AI
22:43 Investors need to look to Africa for more than minerals
25:33 The secret Alex doesn't want you to know
25:50 What Alex would do as the dictator of a small African country
28:16 Why the world will be looking to Africa for homegrown AI solutions
💬 QUOTES TO REMEMBER:
"If you go back and look at the history of Benin City, you would see that it was one of the cities that was renowned for its level of progress."
"I could literally see us building the future of the planet."
"If we built our own homegrown AI solutions, we would build them in in in different ways."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How video gaming studios are building different models in Africa https://shows.acast.com/limitless-africa/episodes/olivier-madiba-we-dont-have-huge-numbers-but-we-have-huge-pr
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about tech in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"Whoever controls AI controls the world."
In this episode of Limitless Africa, we explore how Africa is adapting to and innovating with artificial intelligence, from flood-resistant crops to life-saving medical imaging tools. Claude Grunitzky and Dimpho Lekgeu speak to AI leaders on the continent who are not just training models, but training people. We meet innovators like Darlington Akogo, who is using AI to double food yields and improve health diagnostics in Ghana. We hear from Tholang Mathopa, who has already trained 4,000+ women in AI across ten African countries. And Adewale Yusuf breaks down why it’s not just about skills, it’s about power, representation, and survival.
Plus:
🌟 IN THIS EPISODE:
1.34 What Putin thinks about AI
2.00 How AI can double food production on a farm
2.44 Why AI could help cut lines at the doctor
4.13 How AI resembles a baby
9.10 Africa could benefit from the AI revolution
9.48 How American companies are training African talent
10.29 The infrastructure that's the most vital
12.18 The American attitude to risk
💬 QUOTES TO REMEMBER:
"No one needs AI more than the global South, especially Africa."
"People will have the power within their own hands to make a difference, to make a change in their own communities using technology."
" We've always known US investor to take risk and to bet in the future."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
Adam Grant on the skills African entrepreneurs need to succeed https://trueafrica.co/article/podcast/adam-grant-on-the-skills-that-african-entrepreneurs-need-to-succeed/
How video gaming is capturing the best African tech talent https://trueafrica.co/article/podcast/how-is-africa-transforming-the-future-of-video-gaming/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about technology in Africa
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://limitlessafrica.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.
"The content is fire."
Taiye Selasi, the brilliant mind behind the best-selling novel Ghana Must Go, represents the future of African storytelling. She’s now bringing African narratives to the screen as part of her TV and film production studio Cocoa Content. In this episode, she discusses why African culture is now attracting global attention and why Hollywood producers are starting to catch on.
🌟 IN THIS EPISODE:
2.29 You don't change the world through peer-reviewed journals
5.53 How a TED talk changed her perspective
7.10 How Hollywood producers understand Africa is the next opportunity
10.55 How the streaming model is wrong
13.40 How The Black Book offers a business model
16.17 The real reason African culture is booming
21.08 The elephant in the room - why African investment is key
23.09 Why Taiye is optimistic
💬 QUOTES TO REMEMBER:
"We're talking about selling things to people who want them because they're good."
"Once we start talking about African excellence, we are talking about explosively popular content. Explosively sellable, bankable product."
"The content is fire."
"We need that visionary, brave, first money in."
"A low budget by American standards is astronomical by African ones."
🌍 ABOUT LIMITLESS AFRICA
The podcast that asks how Africans and Americans can work together for shared prosperity
Every Monday: 15-minute episodes that dive into an issue that matters to Africans
Every Thursday: extended interview with someone unlocking Africa's limitless potential
➕ WANT MORE?
How to make money from your creativity in Africa https://trueafrica.co/article/podcast/how-can-african-creatives-make-money-from-their-art/
Solve unemployment through entertainment in Africa - interview with Yellowstone's best cowboy Denim Richards https://trueafrica.co/article/podcast/the-quickest-way-to-solve-unemployment-in-africa-for-me-is-through-entertainment-actor-denim-richards-on-the-african-film-industry/
💗 LOVE LIMITLESS AFRICA?
Subscribe on Spotify, Apple or wherever you get your podcasts
Leave a 5⭐ review – it helps get the word out
Share with someone passionate about creativity and African culture
🚀 FOLLOW LIMITLESS AFRICA
Instagram: @_trueafrica
Website: https://trueafrica.co/
Substack: https://claudegrunitzky.substack.com/
Limitless Africa is sponsored by the US Department of State and the Seenfire Foundation.
Hosted on Acast. See acast.com/privacy for more information.